Textual analysis of radio advert (we buy any car)

Textual analysis of radio advert (we buy any car)

• 1.
  Textual Analysis ofRadio Advert We Want Any Car – Mini https://www.youtube.com/watch?v=GWQFuCz_TVY
• 2.
  0:00 - 0:02 0:00-0:02 – There is an orchestral bed in the background of the advert, with a voiceover norming in with a clear English accent ensuring optimum audibility, who says; ‘Another normal day at anycar.com’.  This immediately establishes the relatable tone of the advert.  The Foley sound in the background of a keyboard tapping suggests that the company work hard.
• 3.
  0:03 – 0:10 Another voice, which has a slightly comical accent enters the voiceover, impersonating what the company would be like engages the audience, offering entertainment aswell as assuring them that it will be a ‘quick, no nonsense sale’.  The statement ‘We’ll take it’ at the end further reassures the audience that they will work with anything, and that they are the right choice to sell a car to.  The rhythmic bed music in the background builds up in intensity.
• 4.
  0:11 – 0:14 Once again, the voiceover reassures the audience that this is the obvious choice of company to use through the persuasive language of the superlative ‘best’.  It makes the audience wonder why they haven’t used the company before.  This targets an easily persuadable, unsophisticated audience.
• 5.
  0:15 – 0:18 Once again, persuasive language comes into play here with the triple, and the repetition of ’No’.  ‘Lolly’ is colloquial language which origins from cockney rhyming slang, making the target audience more obvious through the language and the unsophisticated, East London accent.  ‘Pukka’ is slang for top quality and genuine, indicating the quality of the company’s work.
• 6.
  0:19 – 0:29 The voiceover begins to hype, and the brass orchestral bed in the background connote a spectacle, placing the company on a pedestal.  The Foley sound of a lightbulb suggests a bright idea, making the audience believe that they have thought of it themselves, again reinforcing the unsophisticated audience.  The voiceover and the bed become increasingly louder to build up to the final climax, before ending on a punch.