Tf marketing slides

Tf marketing slides

• 1.
  Marketing Plan
• 2.
  Table of Contents I. Executive Summary II. The Challenge III. Situation Analysis IV. Market Segmentation V. Alternative Marketing Strategies VI. Selected Marketing Strategy VII. Short and Long-Term Projections VIII. Conclusion
• 3.
  Tutti Frutti isa modern, hip self-serve frozen yogurt bar that offers a healthier choice for snacking.
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  II. T heChallenge
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  T he Goal
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  1. Community Involvement
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  2. Social Networking
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  3. High Quality Pictures/Video
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  5. Loyalty CardProgram
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  6.Birthday Parties ! ● Promote birthday parties in the store; sell frozen yogurt and other cakes that can be custom decorated. ● Party supplies such as hats, noisemakers, Happy birthday” banners, confetti, cards, etc. are good upsell items.
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  7.D evelop anemail, direct mail, and text messaging subscriber list using prize give-aways.
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  8.Table-top displays SpecialPromotions ● Pics of Cool Yogurt Combinations ● Text Message Marketing ● Facebook /Twitter Promotion ●
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  9. Buy ProduceLocally Once or Twice a week buy a few items of locally grown items for toppings. ●
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  10. Free T-Shirtwith a Purchase
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  11. Get “LocalCelebrities” to Create and name their own Yogurt Creation ●Mayor ●Head Football Coaches ●Popular Athletes ●Business O wners ●Miss Homewood ●Police Chief ●Tennis Pro
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  12.Take pictures ofpatrons with unique creations and post them on Social Media sites/In-Store.
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  13. Joint MarketingCampaign Use D ata Collected for D irect Mail Specials ● D inner and D essert Promotions ● Cross Market Products ●
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  14. Radio
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  16. E-Mail Marketing ● Weekly Newsletter ● E-Mail Sweepstakes ● D rive Traffic to Facebook ● Groupon
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  17. Cooler Bags ● For Purchase or Free With Specified Purchase Amount ● Increases ToGo Orders ● Reminds People of TF
• 21.
  1 8. StudentID Discount
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  20. Birmingham Weekly/Black and White Ads ●Flyer Inserts ●Trade Deals ●Ad Placement