Thanking Donors
- 1. Thanking Donors A PresentationBy: Linda Hunt, Senior Director of Development & Norelia Huerta, Director of Prospect Management & Research L
- 2. Thanking Donors Thanking donorsseems like something so basic that we shouldn’t even have to talk about it. N
- 3. Books on theSubject L
- 4. But more mistakes,with more devastating results for donor loyalty, are made in the thanking of donors than anyplace else… L
- 5. There are twothings that must be remembered about saying thanks… N
- 6. Donors expect it,and they deserve it! L
- 7. It takes avillage… Well, it takes a strong team to thank donors in the appropriate way. N
- 8. Building a StewardshipTeam Who could be on our team? L
- 9. 1. DODs 2. PhilanthropicBoard members 3. Key staff and faculty N
- 10. The Power ofThanking the Donor L
- 11. Thanking Donors ResultsIn: 1. Increased awareness of CSUSB 2. Valuable repeat donations 3. Increased support and involvement N
- 12. The Journey When wethank people, we need to make sure that we are taking the donor on a journey… a path the donor will travel with us to achieve a goal. L
- 13. Thanking needs tobe the purpose of holding the donor’s hand on this exciting journey. N
- 14. The Power ofa Board Member’s “Thank You” Because board members are volunteer advocates who are the heart and soul of philanthropy, they bring credibility and leverage that cannot be duplicated by paid staff. L
- 15. Board Members &Stewardship Activities Thanking and recognizing donors is an important part of the fundraising process. Asking board members to send personal thank you notes is a good way to involve board members in the fundraising process. N
- 16. Thanking donors isone of the easiest, and most fun, ways for board members to become involved in the fundraising process. L
- 17. Saying “Thank you”to a donor ends one transaction, but builds a bridge to future support and deeper engagement. Do it well, and you are on your way to future… N
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- 19. Research Shows That… 94%of all donors will give a second gift, and a larger gift, if thanked by a board member. N
- 20. Thank You Calls •Thank you calls from the board to first time donors are KEY. Second gifts were 39% higher from donors who received thank you calls from a board member • AND 2 years later, over 70% of donors were retained! L
- 21. It DOES makea difference if the board calls vs. staff members. A peer to peer phone call is deemed as more meaningful by the donor. N
- 22. Surprisingly, new researchshows that a thank-you gift can actually reduce contributions. Journal of Economic Psychology Volume 33, Issue 5, October 2012, Pages 973–983 L
- 23. The Wrong Wayto Thank A gift decreases next gift Board member thank you increases next gift N
- 24. Thanking Donors… Once isNever Enough. There are few things more important than recognizing our donors. L
- 25. In Closing… The developmentteam thanks you in advance. N
- 26. The Power ofa Board Member’s “Thank You” Is invaluable L
- 27. Now We HaveSome Thank You Note Assignments Dr. Marc Lynch P.O. Box 782 Rancho Cucamonga, CA 91729 CSUSB PHILANTHROPIC FOUNDATION BOARD OF DIRECTORS DONOR THANK YOU NOTE ASSIGNMENT • Donor name • Gift amount • Gift designation • Brief donor history L
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- 29. Thanking Donors Pamphlet •Mission statement • Examples of thank you notes • Key points N
- 30. Thank You We welcomeyou to share your stories about what a thank you means to you. L