The 10 Most Promising Google Solution Providers.pdf

www.insightssuccess.com
VOL-07 | ISSUE-01 | 2022
Provids of
Promising
Proceed
Innovative LLC
Revenue Tips
SaaS Can Create Business
Developments with
Diﬀerent Revenue Streams
Energy Eﬃcient
Technology
Green Cloud Computing
Saving Energy
through Technology

The
Recipe for
Growth
Businesses
Need
Editor’s Desk
Raunak Mhetre
Raunak
raunak.mhetre@insightssuccess.com

uilding great products and services for clients has
Bbecome the standard for businesses worldwide who
want to excel in their field. This can be done
through a thorough market study, creating a strong research
and development wing, and delivering top-quality products
according to the requirements of consumers.
Imagine a business having all these qualities but failing to
reach its intended audience. Do business owners know the
reason why this happens?
The answer is simple. Businesses are not using the internet
in their favor. The internet is free for all platforms and can
be leveraged to build businesses. More importantly, Google
can amplify businesses, which means quick sales in a short
period. The exact recipe for growth businesses needs today.
Businesses can try to expand their reach by creating a
strong marketing strategy through several Google tools and
taking the help of AI and ML solutions to make their brands
unbeatable. They can simply outsource the process to
reliable google solution providers who know the processes'
ins and outs, enhancing the power of data and Google
Cloud.
The solution providers fuse the business and marketing data
for an in-depth view of business performance and market
impact. Google cloud's vast machine learning capabilities
build a differentiated audience. This helps businesses
segregate audience segments like propensity to buy and
high customer lifetime value. By knowing some tricks,
companies can reach their most valuable customers based
on data research and ML application.
Google offers marketing analytics and AI solutions for all
businesses throughout the data and ML life cycle.
Businesses can use this to continuously innovate in
marketing to increase their brand value. It also has several
tools that offer streamlined and scalable collaboration to
help businesses take advantage of continuous enhancements
with Google Cloud's technologies. Businesses need to
understand their core audience and formulate solutions
according to that. Google solution providers act as a
catalyst to know consumers' quantity, quality, and value so
that a business gains a competitive advantage in its niche.
The digital marketing landscape is changing as new trends
hit the market. The complexity customer journey is
increasing with passing time. It is easy to track customer
preferences and inclinations through the cloud. Regulatory
changes affect how data is collected and used, impacting
third-party cookie measurement. Google's pioneering AI
research and best-in-class algorithms create a solution with
reliable AI capabilities which help businesses navigate the
changes effectively, working within the set limits.
Businesses are using the services offered by Google to
develop customized campaigns to reach their goals
ethically.
While scouting through Google solution providers, which
offer cloud-based solutions to cater to businesses' needs, we
found pioneers in the field acing the process every time. We
showcased them in “The 10 Most Promising Google
Solution Providers of 2022” edition of Insights Success.
So, learn more about the leaders constantly challenging the
norms to come up with something new every time through
this informative read. Do not miss the articles and CxOs
written by our creative in-house editorial team, which is
sure to impart you with some valuable knowledge along the
way.

Revenue Tips
SaaS Can Create Business
Developments with
Diﬀerent Revenue Streams
22
Energy Eﬃcient Technology
Green Cloud Computing
Saving Energy
through Technology
34
08
Articles

Contents
Revamping the Phases
of Cloud Transformation
CAPSiDE:
Driving Your
Digital Purpose
DeﬁnedLogic:
Designing Better
Cloud-based Applications
Zive, Inc.:
38
Accelerating Brands
into the Digital Future
Pervorm:
32
26
20
Using AI to Automatically
Optimize Cloud Costs
Cloud Insights:
16
Decoding Digital
Transformation for Utilities
Digi Transformation:
28
RisingMobile Workforce and its
Challenges in the Mobile-Cloud Era:
Data & Endpoint Management
Tech Perspective:
40

sales@insightssuccess.com
July, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Marry D'Souza
Managing Editor Executive Editor Assistant Editors
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin
Business Development Executives
Steve, Joe, Shriram
Jacob Smile
Amar Sawant Dominique T.
SME-SMO Executive
Atul Dhoran Frank Adams, Mayur
Circulation Manager
Robert Brown Stella Andrew David Stokes
Revati Badkas
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Aditya Gaikar
Shyam Sonawane
Jenny Fernandes Raunak Mhetre

Brief
Company Name
A.Y. Technologies is providing software solutions to
conceptualize and consummate various software projects to
assist developers in simplifying and , systematically
structuring.
Featured Person
A.Y. Technologies
aytech.ca
Amin Yazdani
Director
Through technology and innovation, CAPSiDE deliver a secure
and connected future that empowers our people, clients and
communities.
CAPSiDE
capside.com
Josep Ruano
Founder & CEO
DefinedLogic is a Digital Product Agency here to help you
create meaningful and engaging experiences.
DefinedLogic
definedlogic.com
Robert Arace
Digital & Analytics
Strategist
Finch manages AdWords campaigns for advertisers with the
purpose of growing revenues and optimizing for profit in a
SaaS+ model.
Finch
finch.com
Bjorn Espenes
Co-founder & CEO
iClick's suite of data-driven solutions helps brands drive
significant business growth and profitability throughout the full
consumer lifecycle.
iClick Interactive Asia
Limited
i-click.com
Sammy Hsieh
CEO & Co-founder
An environment where there is room for people on both sides
of the spectrum and for realising dreams.
Pervorm
pervorm.com
Pieter Meijer
Managing Partner
Proceed Innovative LLC helps companies extend brand
awareness and drive sales through interactive marketing
strategies in search engine optimization (SEO)and other
services.
Proceed Innovative LLC
proceedinnovative.com
Patrick Panayotov
Partner
Push uses meaningful data combined with insight and intuition
to interpret and reflect a brand’s true voice.
Push
pushhere.com
Steven Hyde
Co-Founder
Ricky Solanki
Co-founder
Spot actively optimizes AWS with cloud spend analytics and
recommendationsso that its consumers can effortlessly scale
their business
Spotinst
spot.io
Amiram Shachar
CEO
Zive’s reshapes how
cloud-based software is experienced.
Zive, Inc.
kiwiforgmail.com
Eric Shashoua
CEO & Founder

In the digital marketing field, there is always something
new, something game-changing that we can test,"
answered Patrick Panayotov, Partner at Proceed
Innovative LLC when we asked about their ideology.
Proceed Innovative LLC has been driving growth and
success for a range of business owners and their teams for
over 14 years as a full-service Chicago digital marketing
firm. The company uses interactive marketing strategies
like Search Engine Optimization (SEO), Google Ad
Campaigns, Creative Web Design, and Web Analytics
Consulting to help businesses enhance brand visibility and
sales.
Proceed Innovative's team learns the nuts and bolts of a
business and then conveys that understanding to Google
and a digital audience, with a well targeted content and an
optimized website. This high-quality content increases the
online presence of a business, and more importantly gets
them in front of the right audience. Proceed Innovative aims
to collaborate with outstanding businesses, have them
succeed online, and provide a fantastic experience for their
customers.
Aim Behind the Establishment
Proceed Innovative was founded in 2008 with a core focus
on digital marketing. At that time, digital marketing offered
business owners one of the most effective growth
opportunities, which is still true today. Many businesses
still struggle with taking advantage of the opportunities the
internet provides. The foundation of Proceed Innovative
was to offer business owners a trusted partner in the digital
marketing space.
Philosophy to Work By
The company's core focus is to bring new sales
opportunities to its clients. In order to guide this core focus
they follow these core values:
· Be effective, efficient, and results-driven
· Be passionate about our work and our clients' success
· Pursue growth and learning
· Keep our commitments to our clients
· Keep our commitments to our team
· Build a financially-strong and profitable company
· Keep it a fun place to work and create
It is simple, the owners and businesses that Proceed
Innovative works with are incredible at what they do. They
are an integral part of their community and are trusted to
provide high-quality and reliable service. Before working
with Proceed Innovative, many of these businesses did not
exemplify this same level of trust and expertise with what
would be found online. Proceed Innovative's goal is to
highlight these great businesses digitally so more people
can find them.
The team follows its success-proven process, which has
been refined consistently since 2008. These consistent steps
have created a powerful online presence for over 150
businesses. The company's team translates business owners'
industry knowledge and reputation into something that
Google and a digital audience will understand. This quality
content drives their visibility online and gets the business in
front of the right people. These are products and services
people need, Senior Home Care or Disaster Restoration for
example, and they need a trusted company to call. Working
with great companies, getting them found online, and
driving a great experience for their customers is the
philosophy behind Proceed Innovative's work.
"We have a passion for our client's success," says one of the
team members.
“Results-Based" Focus
The company's team members are certified experts in
Search Engine Optimization, Google Ads, and Web Design.
“

What makes them stand out is their "results-based" focus on
digital marketing. One can spend 24 hours a day 7 days a
week putting in work within digital marketing. Part of their
process is finding the results a business owner is looking to
achieve before starting their work. With those results in
mind, the team can determine if this business is a good fit
and what strategies will meet their criteria for success.
There is never a one size fits all solution. With every project
there are variables that need to be accounted for: client
objectives, competition, time constraints, and budget.
Taking these metrics into account formulates the best
strategy for a successful outcome.
During the life of a project, the experts at Proceed
Innovative continue this "results-based" conversation with
the business owner and his team. They connect the
investments made in their successful online presence to the
new business opportunities finding them and converting to
bottom-line results. Proceed Innovative is a great partner
for established businesses that are looking for new channels
to drive growth. For many, digital marketing and Search
Engine Optimization provides that incredible opportunity.
Overcoming Challenges
Google adjusts its algorithms often, and these changes need
to be accounted for. This is a common challenge that the
industry faces and why a one-and-done optimization
strategy is no longer a long-term option for owners.
Additionally, businesses are getting more and more engaged
with their online audiences. Proceed Innovative works with
various businesses that have seen tremendous growth from
its work. Throughout the years, there are competitors
constantly striving to rank for those top positions on
Google. It takes consistent, high-quality work to continue
delivering great results and staying one step ahead of the
competition.
Adapting to New Trends
The last two years of pandemic-driven lockdowns and
evolution to a remote work environment have highlighted
the importance of digital marketing. Many of the businesses
that Proceed Innovative worked with during the initial
lockdown found most of their traditional marketing efforts
inefficient. Overnight many of these businesses looked to
their online visibility as the main way to continue driving

growth. Proceed Innovative's clients were well placed to
take advantage of the growing digital audience during this
span. The company's team is incredibly grateful for their
client's trust and support!
In many cases, the businesses they worked with had already
laid out a vision for the year and were determined to
continue growing. The focus on their online presence was a
major part of generating new opportunities and achieving
those goals.
In one example, a business found that they no longer had to
send thousands of dollars' worth of catalogs annually when
the digital version generated similar results. Besides, if no
one is in the office, where would you send them?
Keeping Up with Technology
The Proceed Innovative team is highly dynamic with new
tools and processes. The culture of the company fosters
creativity and learning from the bottom up. Consistently,
the company sees team members test, implement, and train
the organization on new tools and strategies. Every year, the
team implements companywide changes that make their
lives and work more efficient and impactful.
There is always something new, something game-changing
that specialists can test in the digital marketing field. The
team at Proceed Innovative is fortunate to have an
abundance of information and tools at their disposal and a
team willing to test, learn, and innovate to stay at the
forefront of its field.
Supporting the Growth of Communities
Proceed Innovative is invested in the growth and success of
the local Schaumburg, IL community. Proceed Innovative
has been a member and supporter of the Schaumburg
Business Association (SBA), the premier local business
organization, since 2007. Patrick Panayotov currently
serves as a Vice-Chairperson on the Board of Directors and
the Chairperson for the Ambassador Committee. Proceed
Innovative continues to work together with the SBA on
events to engage local business owners and foster growth in
the community.
Looking Ahead
Over the last 14 years, the company has driven growth and
success for various business owners and their teams. That
will continue to be its core focus. The next chapter for
Proceed Innovative will be to increase the scale of its focus.
The team's work online is now starting to impact business
growth worldwide. The goal will be to provide businesses
looking to be premier players in their industry with an
opportunity to drive growth at a massive scale.
At the same time, internally, the company will continue
growing a team passionate about its client's success. The
team has the experience, tools, and, most importantly, the
autonomy to drive growth for the clients that invest in their
work.
Customer/Client Testimonials
"We have been working with Proceed for over five years,
and they have been wonderful to work with! They have
redesigned 2 of our websites and provided us with SEO on
each, and since then, we have seen a tremendous increase
in online exposure. They are quick to help you and resolve
any issues you have along the way. I would recommend this
company to anyone." - Kiefer USA
"I have been working with Proceed Innovative for over two
years. My visits to the website have increased dramatically,
but, more important, so has my business! They are
interested in how their efforts affect my results. They are
always making recommendations to improve my website.
Jasmine Panayotov, the owner, is involved and always has
excellent input. Enis, who works directly with me, is
professional, responsive, and creative. I cannot recommend
them enough." - Marina Ramirez
"We have worked with Proceed Innovative on disaster
restoration lead generation for a few months. Since we
began our digital marketing work together, our return on
investment has been through the roof. We have had a wave
of new opportunities sent directly to our businesses. The
team quickly answers any questions and provides detailed
reports on our results. Great people, great program, and
hands down the best Chicago SEO Agency." Change — to -
– Patrick O'Conner

The birth of Spotinst: Rising cloud costs
Today, there is a similar revolution beginning in the
world of cloud computing. One still in its early stages,
but seemingly destined to grow just as quickly as AWS.
“Spotinst aims to be the largest provider of cloud
infrastructure without running any servers,” says
Amiram Shachar, CEO & Founder of Spotinst. The
statement is bold on its own, but when you dive a bit
deeper, not much bolder a claim than had you asked
Andy Jassy the same back in 2003.
Just as Jassy found an internal struggle today, Spotinst
began with Shachar’s identification of a problem at his
company, then Lycos Global Group. As Director of
DevOps, Shachar was pressed with the task of migrating
all Lycos’ servers to the cloud, but costs quickly jumped.
“Within a couple of months of moving to the cloud, our
costs had actually risen dramatically, way beyond any
calculator that we used to predict it” continued Shachar.
“To the point where we were actually planning to move
everything back to on-premise.”
Just around that time, Shachar encountered the relatively
unused offering at AWS, called Spot Instances. Spot
The Birth of Cloud Computing
Back in the early days of cloud computing, if we would
tell you that every business and consumer would
eventually be running their entire compute and storage
infrastructure digitally, we would sound crazy. But just
17 years later, it seems inevitable that the old world of
data centers and on-premise servers will go the way of
the physical newspaper and radio.
Indeed, even Andy Jassy, CEO of AWS, didn’t envision
this future back in 2000. At the time, Amazon was
simply struggling to scale despite hiring a lot of new
developers. Jassy, who was Amazon’s Chief of Staff at
the time, dove into the problem to discover that the
hardware and infrastructural needs simply were not
being met fast enough. Jassy set out to speed up this
process internally, allowing the internal R&D team to
access a pool of common compute and storage resources,
making it easier for each to launch their own projects
without needing to deal with the underlying
infrastructure. Eventually, at a team summit in 2003,
they realized this was a need for every other company on
the planet, and so AWS was born.
Using AIto
Automatically Optimize
Cloud costs
July 2022 | 16 | www.insightssuccess.com

Amiram Shachar is CEO & Founder of Spotinst,
which leverages excess cloud capacity to
help customers save ~80% on cloud costs.
Before Spotinst, he was Director of DevOps at
Ybrant Media and led the Israeli Defense
Forces migration to the cloud.
Amiram Shachar
Chief Executive Ofﬁcer
About the CEO
Cloud Insights

ensure that your applications are always running on the
most cost-effective servers, given your performance
requirements. Instead of exploring the long list of
alternatives within and across the different cloud
providers, Spotinst will take care of it all under the hood.
Today, their platform recognizes any workload that could
be run on a cheaper server. Just put those workloads
under Spotinst’s control and their algorithms will take
care of the rest - those workloads will forever run on the
cheapest servers available. All without compromising
performance or availability.
Using a new Serverless offering, where developers can
simply write code without dealing with any of the
underlying infrastructure, Spotinst aims to deliver on this
promise in a major way. “All you should ever have to do
is write code,” says Shachar. “Our algorithms will make
sure it is always running on the most cost-effective
infrastructure, across all cloud providers, for your
performance and availability needs.” In other words, just
write the code, and Spotinst will make sure it always
runs at the lowest cost possible for your performance
needs.
As Shachar says, “in 10 years, just as everyone is
making the shift to cloud today, they will be making the
shift to Serverless computing. Only with Spotinst, they’ll
be able to also ensure they are paying the best possible
price, all without doing anything.” The promise of
companies all running a perfectly optimized cloud
without ever dealing with the infrastructure seems bold.
But as we learned from Jassy and AWS, in another 10-15
years, it may just be an inevitability.
Instances were spare server capacity at AWS, cleverly
packaged to enable monetization of these servers. AWS
offered these idle servers for massive 90% discounts
with one major caveat - they’ll kick you off once a
customer wants to pay full price for those servers.
Shachar smelled opportunity. “By building algorithms
that could predict the spare capacity terminations in
advance, we could then migrate to another spare server
beforehand, saving us 80% on our cloud costs.” After a
few months, Shachar and his team were running nearly
75% of their compute power on AWS spare capacity. Just
like Jassy back in 2003, the lightbulb eventually went off
- there was a far larger opportunity at hand here.
The virtual cloud: run code without dealing with
cloud providers
“All companies running on cloud struggle to keep costs
down,” Shachar says. “But with a long list of priorities
including security and maintaining site reliability,
DevOps teams often don’t have the time to do all of the
work required to optimize cost.” But while Spotinst’s
first product was aimed at helping companies reliably
leverage spare capacity to reduce costs, Shachar and his
co-founders, Liran Polak and Aharon Twizer, had a
bigger vision.
Today, managing cloud infrastructure has become just as
complex as running on-premises. With a plethora of new
AWS, Google, and Azure offerings launching every
month, along with an increasingly vast list of companies
that build off these offerings, figuring out the balance
between cost and performance is a major challenge. But,
Shachar envisions a world where you don’t have to.
The promise of the virtual cloud
The promise of Shachar’s vision is simple at heart - a
virtual cloud. Spotinst will leverage machine learning to

CAPSiDE:
Revamping the Phases of
Cloud Transformation
Every organization desires to
stay ahead of its competency.
And mostly, prefers to adapt
technological advancements for
attaining such stature. Although, the
volatile disruptions in IT sector have
reinvented the course of customary
business methods yet, many still
strive to adapt Cloud transformation.
Meet CAPSiDE, a leading European
Cloud Managed Services provider.
Its cloud technology not only
simplifies the complexities faced by
customers but also deliver proven
benefits. Born in 2001, CAPSiDE has
matured its expertise in Cloud
Architecture, SysOps, DevOps and
SecOps and has assisted many
multinational companies by running
their critical infrastructure. Whether
just starting a Cloud transformation
journey or executing a Cloud
adoption strategy, CAPSiDE is
committed to help you by combining
Cloud consultancy, enablement,
design, automation and 24/7
operation. Their vendor-neutral
approach has been a key to develop
top-notch solutions and cloud-
automation tools to boost their
client’s Cloud transformation.
Captivating Solutions
CAPSiDE’s expertise in both hybrid
and public Cloud environments has
been the driving factor behind its
exceptional Cloud solutions.
CAPSiDE’s holistic approach on
Cloud consultancy and enablement
provides the latest insights on the
newest Cloud-related technologies.
Cloud Architects at CAPSiDE are
nurtured on bleeding-edge
technologies, and use the necessary
tools in each project according to the
requirements and the real business
needs.
Additionally, CAPSiDE has
developed a set of Cloud-automation
tools that boost the use of Cloud
computing. One of them is
ENZiME®, a blue/green code
deployment engine that enables
customers to improve DevOps
workflow, automate code
deployments and accelerate time-to-
market. REPLiCA®is another tool
that allows consistent launches of
complex infrastructures in the Cloud.
The use of its own Cloud-automation
tools combined with continuously-
trained engineers enhance the
performance of Cloud environments
which are designed automated and
operated by CAPSiDE.
The Spearhead of the CAPSiDE
Josep Ruano, the Founder and
CEO of CAPSiDE has worked in the
software industry for more than 20
years, holding positions in software
engineering, technical lead and team
management. He is a frequent
speaker in Cloud Computing,
Software Engineering and Digital
Transformation, which has made him
a key influencer in the Cloud
transformation of several companies.
He also has been tailoring the minds
of the future leaders by teaching at
prestigious business schools about
Digital Transformation.
Josep Ruano
Founder & CEO

Alongside navigating the Cloud
landscape, Josep has infused a
culture of achieving the right work-
life balance at CAPSiDE. His
passion for cooking reflects in the
company’s employee training
programs. Josep takes pride in
investing 6 per cent of the company’s
turnover for internal training
programs, while closer to 18 per cent
is allotted for Research &
Development—towards improving
tools and technologies for the
infrastructure and systems
automation. This adds potential to the
engineering team to make
systems as automated as
possible, and handle
exceptions through a single
tier of on-going support
system. By ensuring the
quality and maturity of the
company’s processes,
CAPSiDE became one of the
key leaders in Cloud
transformation when
companies started to pivot to
the Cloud.
“This is an important
differentiator in terms of
response and issue-solving
time. Since we focus on
systems that cannot fail, our
senior engineers attend to any
alert in less than 10 minutes
round the clock,” states Josep.
Tackling Obstacles with Better
Tools
The primary challenge faced by any
public cloud vendor is regarding the
governance in Cloud environments.
Most of the times, IT and Financial
managers both are scared to make the
change because it may turn into
bigger costs and fewer infrastructures
control. Whereas CAPSiDE has
developed REPLiCA®, a Cloud
management tool that allows
consistent launches of complex
infrastructures in the Cloud. The use
of REPLiCA® as a governance tool
is essential for IT managers as it
allows companies to directly control
each Cloud environment.
Another challenge that companies
face while migrating to Google
Cloud is the lack of knowledge and
expertise. Even though Google Cloud
Platform is an easy environment to
start a Cloud transformation, it is
important to develop a good Cloud
strategy.
Future Endeavours
CAPSiDE has been working with
Google Cloud Platform since its
inception. Therefore, the team at
CAPSiDE has had on-going training
on new Google Cloud features for
many years.
The company plans to continue
delivering cloud solutions on Google
Cloud Platform for the upcoming
future. To do so, CAPSiDE will
continue training its team to the latest
Google Cloud related technologies
while leveraging the power of
Google Cloud to develop new tools
that will boost their clients’
performance.
Testimonies from Client’s
“Not only they are technically good
profiles, but they also know your
platform very well. You don’t have to
give them any details, and it doesn’t
matter who picks up the phone. It
doesn’t matter if it is Guillem, Rael,
Luis Alberto… everyone knows
exactly how your
infrastructure is configured.”
-Belén Jódar, CTO at Grupo
Zeta – Diario SPORT
“Our company works
everyday with sensitive data
and critical information. The
legal standards and
government obligations are
also one of the principal
aspects that can affect our
business. We needed someone
trustworthy, able to develop a
great cloud structure focusing
on security and the people at
CAPSiDE knew exactly what
to do. The service was
attentive, and the outcoming
results couldn’t have been
better. We haven’t worked
with another SysOps company
since then.”
-Philippe Gelis, Co-Founder and
CEO at Kantox.
‘‘
‘‘
Making the
world more reliable
through the design,
automation and 24/7
operation
of Critical Cloud
Platforms.

Can
Create
Business Developments
with Different
Revenue Streams
S
aaS or ‘Software as a Service’ is being used rigorously in current business ventures as it provides
more accuracy and vision to any business project. Interestingly, with this solution, the importance
of installing the hardware devices to run the data and different applications has lost its
importance. It is a very selective section of cloud computing, through which the future business data
collection process can be simpler than ever. SaaS is a very profitable genre in the field of futuristic
business ventures, and thus a question may arise about the SaaS business, and that is what could be the
revenue stream for such business enterprise, or in general words, the earning process for the SaaS
business!
Unfortunately some people believe that there are no such good ways of earning revenue for Saas
business and if there are some sources, those are very minor in their conducts. Interestingly, the reality
and the current situation are otherwise, and there are a number of ways in which the SaaS business can
earn its revenue. ‘Payment’ to get the software is not the only mode of earning, and the enterpriser of
this business can earn great revenue with multiple options, without stressing out on particular section of
the business venture. Here are some of the solutions:
Set-up Cost and Upsell
A Set-up cost is one of the common ways to earn the revenue and it gives clarity to the providers about
the authenticity of the users and determines the commitment too, thus it is a great way to explore the
minds of the customers and the possible future relationship with the users. On the other hand the set up
earning can actually lead to the upsell market for the SaaS providers. It is one of the easiest ways to
enhance the revenue through the existing customers, and it is a great business opportunity, as this way
of earning lessens the dependency of the brand on the pressure of adding up new customers. To
maintain the continuity with the existing customers certain facilities like offering additional storage,
speed, data, bandwidth or the frequency are enlisted as 'services'. Though, this process of earning is
largely dependent on the benefit of the product or the service, along with the need or requirement of the
client.
Affiliate Marketing
It is another great way to boost the earning for the SaaS business as, through this process, it becomes a
two-way system to get business, where the users advertise or sell the product. As the process is
SAAS

dependent on the users, it is not dependent on any
other external way from the business providers'
side. The SaaS providers are only responsible to
pay the commission after getting the revenue. So
it is definitely a win-win situation for the SaaS
providers.
Customer Service and Information Charges
Saas providers are on the verge of adding a new
structure for great revenue, which are customer
service and information charges. As with this
system, the business providers offer to sale some
of the researched information to the clients. It is
not very difficult for the clients to value them by
paying the money as they are getting a great help,
and interestingly it can work for the clients to
cling to the services which can create the path for
more business. Basically, a great customer service
is the key to earn good money and with the
satisfaction of the customers; the process can be
on the loop for a great revenue system.
Advertisement
Advertisements are the most common sector of
earning money, and it is the best way of earning through
the free version users, but not very apt for the paid
customers. As the paid customers already pay a certain
amount, adding advertisements can create a negative
impact on them. So even if the ads are there, they must
be in a way that looks less annoying for the users.
API Model
This is rather a complicated but effective method of
earning lucrative revenue. If the SaaS can coordinate or
work with other software applications, the importance
of it can rise to a whole new level. This work model can
do magic for some of the users and it can have a great
value or earning in the future. But this great system
comes with certain risks, and the reason is, the amount
of money invested to create and run it. But if the
developers can be assured of its service and the demand
of the customers, it can turn out to be a great money-
making option.
Reselling
When some of the SaaS is so apt that the potential
customers want to avail it for their business purpose,
the tie-up with the providers or the reselling of the
product can be beneficial form the point of view of the
revenue. This process is known as the White Label
Licensing.
At the end of this discussion, the conclusion is, a better
service can open up new trails for Revenue Streams for
SaaS Business. SaaS is not a new concept, but the vast
implication is definitely new. So there are a number of
scopes yet to be explored by the developers of this new
business. Thus, the future and the success of SaaS
business is dependent on exploring various ways for
SaaS revenue, and with more innovative ideas for the
revenue, the market of SaaS business will be more
strengthened to touch the zenith.
Revenue Tips

DefinedLogic:
Driving Your
Digital Purpose
The world is digital. Gone are
the days of managing work
using pen and paper,
whiteboards and dry erase markers,
sticky notes and your cubicle walls.
Saving Microsoft Word Documents
and spreadsheets in a folder on your
computer is a thing of the past. The
business world is ensuring its success
with much better, efficient and cost-
effective option; Digital Projects.
Founded in 2001 and headquartered
in Red bank, New Jersey,
DefinedLogic recognized this
evolutionary approach eighteen years
ago and created a Digital Agency that
enables companies to drive their
success digitally. Through
collaborative client relationships
rooted in trust, DefinedLogic
identifies the right digital strategies,
helps manage change and works with
client teams to move business
forward. The company helps clients
across all areas of business, including
strategy, creative, technology, and
marketing and analytics. In an
interview with Insights Success its
Digital and Analytics Strategist,
Robert Arace sheds a light on the
company’s flagship services, its
vision and approach.
Below are the highlights of the
interview between Robert Arace and
Insights Success add :
Give a brief overview of the
company, its uniqueness, and its
vision.
DefinedLogic was started in 2002 by
partner William Meyers and Alex
Shanley. As the internet became a
key driver of business strategy,
DefinedLogic found a niche working
alongside business and IT teams to
improve dialog and define
requirements for digital projects. Our
foundation, rooted in consulting,
allowed companies to achieve better
results from technology investments.
As technology has advanced; so does
the DefinedLogic’s offerings.
What are the cutting-edge
solutions offered by DefinedLogic?
We have created practices to support
development of our expertise and the
value we offer to clients.
DefinedLogic offers strategy, creative
design, technology, and marketing
and analytics services to provide a
turnkey approach to any digital
project, or we can enhance your
existing teams with specific expertise
as needed to accelerate and ensure
project success.
Give a detailed description of the
featured personnel’s influence over
the company and the industry.
Robert Arace is the Head of our
Digital Acquisition and Insights
group at DefinedLogic. His specific
realm of influence within the
company is multi-channel digital
marketing strategy, execution, and
measurement. In addition to this, Rob
also specializes in web analytics
tracking strategy and execution.
From a marketing/analytics strategy
perspective, Rob is involved with
defining business objectives and
goals internally and with our clients,
digital campaign preparation,
execution and reporting/optimization.
From a measurement perspective,
Rob and his team are involved with
outlining the tracking strategy,
Robert Arace
Digital &
Analytics Strategist

detailing the technical requirements,
implementing the architecture via a
tag manager platform and creating
reports in business
intelligence software.
Describe the experiences,
achievements or lessons learned
that have shaped the journey of the
company.
Specifically, for our Digital
Acquisition and Insight group, we
used the fail fast method. We have
been building out this group for the
past several years and we
never feared failure, we
learned from it and learned
quickly. From each of our
failures we adjusted our
services to better meet the
demand of our clients. This
allowed our team to build out
established processes that we
were able to prove out in the
market place. In the first 2
years of our groups existence,
we became a Google
Marketing Platform Partner –
we believe that this is a
testament to ability to
hypothesis test different
practices and deploy that
quickly.
What are the challenges
faced while providing Google
solutions and how is DefinedLogic
serving to tackle them?
a. One challenge that we face is to
ensure that we are aligning
expectations with our clients --
making sure that our clients have a
complete understanding of the
capabilities and the limitations of the
platform is imperative to execute a
successful campaign and to maintain
a healthy partnership with our
clients. In order to do this we host a
kick-off meeting where we clearly
define our main objectives and goals
and how we plan on
accomplishing them.
b. Our team looks to approach each
project with a customized solution to
each of our client’s needs, we don’t
necessarily have an out of the box
solution for each of our clients. We
have found that taking the time to
create a unique strategy for each
client is extremely beneficial to the
long-term success to each of our
campaigns.
What according to you could be
the potential future of Google
solutions and how does
DefinedLogic envision sustaining
its competency?
A potential next step for Google in
our minds would be for them to
provide a CMS solution to their
Google Marketing Cloud Customers.
This would give them a unique
opportunity to integrate Google
Analytics and many of the new 360
suite offerings that Google Provides.
DefinedLogic takes an agnostic
approach to our platform selection,
we always have the resources to be
able to service multiple platforms if
needed – we stay prepared by not
singling out any particular language
or platform.
Testimonials by Clients
“Defined Logic is a true business
partner. They were instrumental in
helping us implement our digital
analytics strategy. Their knowledge
and expertise helped us overhaul our
Google Analytics configuration
ensuring it aligned with our business
objectives. They skillfully handled a
complex Google Tag Manager
implementation. Defined Logic
continues to play an active
role in our ongoing analytics
management, turning data into
actionable insights. They are a
pleasure to work with and a
very talented team.”
- SVP Lead Generation and
Marketing
“Defined Logic is our
strategic digital partner
continuing to exceed our
expectations in web
development, support and
SEM. The dedicated Defined
Logic team brings a unique
ability to understand our goals
and visions, while
incorporating out of the box
solutions. Since implementing the
Defined Logic strategy our website
traffic and web revenue have realized
consistent year over year growth.”
-VP Global Business Development
‘‘
‘‘
At DefinedLogic,
every action we take
to serve our clients
starts with an
understanding of
their Digital Purpose.

Massive technology changes,
never seen or experienced
before are revolutionizing
the businesses with advent of the new
wave of digital innovation. From cloud
computing to mobility, to big data
analytics, IoT, machine learning, and
artificial intelligence, these
technologies have completely
transformed the business landscape
irrespective of the industry— banking,
retail, telecom or utility alike. The pace
of this technological advancement is
growing exponentially, establishing
new business models and creating
tectonic shifts in market dynamics.
The technology-savvy and digitally
connected customers of today are
further forcing businesses to take
cognizance of their preferences,
expectations and consumption trends.
Unless business aligns their approach
and processes with this customer-
centric approach, survival may be
thwarted in the competitive landscape.
Today, the energy and utility industry
grapples with its unique set of
challenges comprising aging
infrastructure, workforce retention and
recruitment, widening demand-supply
deficit, evolving regulatory mandates,
stricter environmental compliances,
need to increase grid resilience, and
economic and social ramifications.
Ultimately, utilities face the risk of
disintermediation of their relationship
with the customer, allowing new
entrants to capture the value, while
they are left holding the costs.
For utilities to meet these challenges
while delivering quality service and
sustaining their financial viability, it is
paramount to reexamine their approach
technology and digitalization. While
the traditional energy and utility
industry had been a relatively slow
adopter of technology compared to
other sectors, nonetheless, it has picked
up pace in last couple of years. The
energy and utility companies today are
beginning to comprehend the value of
digital innovation and its impact on
improving their operational
efficiencies, boosting service levels,
reducing costs and most importantly on
increasing customer satisfaction. This
has led them to explore the
opportunities extended by adopting
latest technologies such as cloud,
mobile, big data, predictive analytics,
IoT, machine learning, artificial
intelligence, robotics and others. The
industry is now quick to leverage latest
innovations to modernize processes,
gain efficiencies and gain customer
confidence.
By adopting a “mobile-first” strategy,
the utilities can enable real-time
connectivity with customers and their
workforce alike – from anywhere,
anytime and using any device. This has
empowered customers who can easily
manage or monitor their real-time and
historic usage, and make better choices
based on data-backed insights. They
can conveniently plan and manage
their bills and payments with increased
ease and flexibility. The utilities can
use mobile technology to become
proactive in sending alerts,
notifications and personalized
communication to the customers. It can
also boost the workforce productivity
and efficiency by equipping them with
on-the-go updates using mobile
devices. Driving customer engagement
can help utility increase customers’
adoption for energy efficiency and
water conservation programs. This in
turn is a win-win for both – the
customers who save on resources as
well as on bills, and even the utility
which is able to manage peak loads
and optimizing resources; thereby also
meeting the state mandates.
Decoding Digital
Transformation
for Utilities

Eric Dresselhuys is the President at Smart Energy
Water (SEW). He has been contributing in the
energy, utility and infrastructure industry for 20
years. With his domain know-how, technical
expertise and business acumen, Eric is responsible
for the overall strategic outlook and business
development at SEW. Over the years he has played a
leading role working with utilities across 5
continents to help guide their digital transformation .
Eric is a well-known speaker thought leader across
the energy, utility and infrastructure industries.
About The Author
However, this digital shift poses another set of complexities
for utility industry – huge quantum of customer data, lack
of in-house technical expertise, implementation risks,
integration complexities and ongoing support concerns.
Thus, for utilities, the adoption of technology and solutions
necessitates a strategic outlook rather than tactical detours
focused on quick fixes.
The industry must carefully assess and evaluate the “build
vs. buy” adage to be able to deploy technology or solutions
which are a best-fit for their business requirements and are
also cost-effective and efficient. They must look for
solutions that can easily integrate with existing legacy
systems, require minimal deployment cost and can deliver
faster returns on investment. Since, customers today are
prime drivers of change; another important consideration
for the utility industry must be customer adoption rate. The
customers are doubtlessly more technology savvy today, but
adoption rate depends upon how user-friendly a platform is,
and does it offer self-service capabilities. Similarly, how
quickly and easily the utility workforce can familiarize with
the solution and can use it address customer concerns.
Carefully weighing these considerations can help the
industry truly leverage the emerging technologies and thrive
on the wave of digitalization.
The acceleration of digital transformation in the utility
industry has predictably driven an upsurge in the number of
service providers offering technologies to address these
needs, each with their unique value proposition, but
generally focused on only a small sub-set of the overall
challenge. Thus, the utility companies must be cautious
while identifying their digital transformation partners’ basis
not just the technical competencies but also ensures both
are aligned in terms of long-term architectural compliance
and are driven by a shared goal to build the utility’s
primacy with its customers.
As more and more utilities adapt and adopt emerging
technologies, CIOs have an important role to play as they
must carefully balance long-term and short-term
deployment decisions. With the evolving utility-customer
relationship, they must probe areas where digital can help
them strengthen relationship with customers, while
improving operations, bridging organizational siloes, and
developing topline opportunities. Indeed, digital
transformation opens arrays of opportunities for utilities,
but, success will require a significant investment in new
talent and capabilities, and careful prioritization.
Eric Dresselhuys
President
Smart Energy Water
Digi Transformation

Pervorm:
Accelerating Brands
into the Digital Future
Renowned Canadian ice hockey
player Wayne Gretzky once
famously quoted “A good
hockey player plays where the puck is.
A great hockey player plays where the
puck is going to be.”
In the world of business as well, an
organization that comprehend the
future of its products or solutions and
execute strategies accordingly marks
its success and stays ahead of
competition. As marketing is
constantly changing , almost every
brand around the world tasting fruitful
benefits of employing technology for
its marketing purposes. However,
pertaining to the growing competition
digital marketing agencies are focusing
on offering temporarily beneficial
advertising solutions to differentiate
themselves instead of ensuring that
their customers focus on the value that
they bring to their end user
Founded in 2010, Pervorm is a
leading digital marketing company that
puts end user expereince first to reach
their clients’ business goals. By
simultaneously unlocking the full
potential of data, technology, creativity
and media, orchestrate and
Pervorm
optimize all digital channels, including
display, social and search advertising
and helps advertisers to in-house
these capabilities.
Driving Factors
Since its inception the people at
Pervorm are dedicated tto improve
business results of its corporate and
scale up clients from digital marketing.
The company always put the end user
first and therefore advises an integrated
approach of branding and performance
goals. Moreover, to achieve its clients’
desired business results the company
realizes that its clients need to be in
control of the most important digital
marketing means; media, creativity,
data and technology.
Pervorm is recognized by industry
leaders for its precision and perfection
in digital marketing. The company
reasons from three key beliefs to help
the growing brand needs and enable it
to offer them a precise customized
solution
Ÿ Consumers First: Pervorm believes
tailoring customer journeys is not a
possibility but a necessity and
encourages approach where its
consumer is in control of every
process.
Ÿ Nowadays the advertiser is the
marketing conductor and is
expected to develop in-house skills
and knowledge. Through available
customer data, advertisers can now
have direct connections with their
customers or audiences. Therefore
they need to build and control those
relationships to adapt and service in
the best way possible.
Ÿ Automation and usage of AI is the
key: According to Pervorm
automation will enable marketers to
focus on the core of their
proposition and decrease time on
project management, marketing
calendars and media tactics. It
strongly shortens time between
insights and the possibility to take
action. Hence, the company
primarily emphasizes on
automating processes and utilizing
AI for better results.
Pieter Meijer
Managing Partner

Beyond Shiny New ‘Things’
Pervorm asserts advertisers themselves
have the most leverage to improve
their client experiences, not the agency.
It claims an expert agency can fail due
to the siloed organization of the client.
This believe of ’your agency is as good
as you’ has transformed Pervorm from
a performance media agency to a
marketing services provider. Thus, next
to execution the company accentuates
the consulting role, to empower
advertisers and their marketers to be on
the driving seat. Its end user first
approach enable it address
the core issue.
Sometimes there are
advertisers who look for
shiny new ‘things’ to use in
their marketing. However,
for Pervorm improvement
is about filtering the trends
from real developments and
matching those with brands
business goals. For
example, the last 3-4 years
there was a lot of talk about
Data Management
Platforms and customer
data platforms. Many
organizations were already
working on audits and so
on, but did not have a clue
on why or how to use it. On
the contrary, Pervorm help
organizations to get more
knowledge and skill in-house to
increase their productivity and use
their agencies in a better way.
Tackling Challenges with
Transparency
Google plays a crucial role in digital
marketing and advertising as its
influence in tech and data impacts
every demographics. Google will
continue to become a ’one-stop-shop
solution’ for digital advertising. Many
tools have already been integrated in
the Google Marketing Platform (GMP)
and the ad server will disappear as a
standalone solution after the
integration. Possibly also social
advertising will become available
through GMP and advertising may
become on a ’quid pro quo’ basis. The
amount of data available to parties like
Google, is more than enough to
connect the dots which provides them
with a unique position.
Coping up with consistent
developments in Google is quite a
dominant challenge. The platform is
increasingly becoming a walled
garden. It has moved to a cookie less
environment. Parties being dependent
on cookies will become obsolete in a
very fast pace. Stricter privacy laws
makes data-companies, like Google,
depend more on their algorithms and
the availability of data. For example
you can’t use third party view trackers
on YouTube anymore which creates
adversities in lead generation. In
addition, enormous data uploaded on
these platforms lead to lack of
flexibility for the product. Ensuring
lead generation in such protective
environment becomes hard for
advertisers as they require investing in
expensive technologies and cost of
advertising or digital marketing
significantly increases.
Pervorm employs unique approach to
tackle these challenges. It makes sure
that its clients understand the terms &
conditions and thoroughly explains
advantages/disadvantages while using
Google. The company utilizes third
party measurement tools like Nielsen
Dar or Moat to get sufficient insights
and advise clients to make the full use
of Google and get the most value for
their buck. The company believes it is
its responsibility to be up-to-date with
the leaders like Google. Follow the
developments when they make sense
and challenge them when it affects
client interests. Pervorm’s clients
are happy with its transparent
customer first approach and
admire its commitment towards
customer satisfaction.
Motivating Client Admirations
“Pervorm has enabled us to
quickly increase the
programmatic marketing
knowledge of our (international)
marketers. They have proven to be
a reliable partner in the process of
in-housing our ad server and DSP
account by asking the right
questions and by having a deep
understanding of the market.”
- Perfetti van Melle
“Together with Pervorm
Friesland Campina has gone
through a successful
transformation and now has a
transparent digital media buying
process. Pervorm has also provided us
with valuable insights in how to
increase the effect of digital
marketing”
- Friesland Campina
‘‘
‘‘
We help brands
communicate
with their
audiences
on a truly
personal level.

Green
Cloud Computing
Saving Energy through Technology
The rapid expansion in data centers, due to the exponential growth of the cloud computing has
caused the dramatic increase in energy consumption and its effect on the environment in terms of
the carbon footprints. To reduce the power consumption, it is required to develop some energy
efficient solutions. The Green Computing is the practice of executing policies and the procedures to
improve efficiency of the computing resources in such a way as to reduce the energy consumption and
environmental impact of their utilization. Green Cloud Architecture is rising from these trends leading, not
only to energy efficiency, but also a carbon emission aware concept. In order to reduce energy
consumption, a greener environment needs to be built.
Among all industries, the information communication technology (ICT) industry is arguably responsible
for a larger portion of the worldwide growth in energy consumption. The goal of green cloud computing is
to promote the recyclability or biodegradability of defunct products and factory waste by reducing the use
of hazardous materials and maximizing the energy efficiency during the product's lifetime.
Energy to be saved
The objective is to reduce power consumption of the data center. It offers the features like
online monitoring, live virtual machine migration, and optimization of Virtual Machine
Placement. Through this proposed Green Cloud Architecture, energy up to 27% can be
saved. The need to manage multiple applications in a data center creates the challenge of
on-demand resource provisioning and allocation in response to time-varying
workloads. Data center resources are statically possessed to applications, based on
the peak load characteristics, in order to provide performance guarantees and to
maintain the isolation.
Energy-efficient resource management has been first introduced in the context of
battery fed mobile devices, where energy consumption has to be reduced in
order to improve the battery lifetime. Techniques which are developed for
mobile devices also can be applied or adapted for servers and data centers; this
kind of systems requires specific methods.
The primary method is to consolidate the Dynamic Voltage Frequency Scaling
technique in an efficient way to maximize the resource utilization and to
minimize energy consumption of the datacenters which will result in the reduced

carbon footprints and thus will help more in achieving
the Green Computing.
The Green Benefits
Cloud computing is the way to save money and
energy for the business. Users emphasize
Infrastructure as a Service (IaaS) and can improve
their manageability and facilitate the maintenance
of the resources. It means that benefit of business
enterprises implicates to avoid spending on
software and infrastructure resources, and allow
business clients to focus on earning money rather
than being weighted down with infrastructure
concerns. Therefore, operating this model allows
reducing the consummation of the power energy
without spending money on running the servers.
Moreover, with no servers to repair, the absence of
hardware to upgrade and no software to install, labor
costs are also reduced.
With SaaS software accesses usually through a browser-
based client, i.e., it can run on virtually any authorized
computer, making desktop and laptop resources easily
replaceable. Thus, when the user also saves on the support, it doubles
the impact and in fact increases green role in business. The employees can
work remotely, traveling and moving from one place to another because they have
fast access to the internet and the ability to use all the services at hand, on the other hand, it reduces the consumption of fossil
fuels and the harmful pollution that results from vehicle emissions as well.
The reduction of energy and power consumption has become a first-order objective in the design of modern computing
systems. The roots of energy-efficient computing, practices can be traced back to 1992, when the U.S. environmental
protection agency had launched Energy Star, a voluntary labeling program which was designed to identify and promote the
energy-efficient products in order to reduce the greenhouse gas emissions. Computers and monitors were the first labeled
products. This has led to the widespread adoption of the sleep mode in electronic devices. The term “green computing” was
introduced to refer to the energy-efficient personal computers.
Interesting Research Findings
While deploying data center, the sole concern is high-performance, and this demand has been fulfilled without paying much
attention to the energy consumption. An average data center guzzles energy as much as 25,000 households. There is a
necessity to move the focus to optimizing for energy efficiency while maintaining high service level performance than
optimizing data center resource management for pure performance, as the energy cost is increasing while the availability
dwindles. According to certain reports, the total estimated energy bill for data centers in the year 2010 was $11.5 billion and
energy costs in a typical data center doubles every five years.
For the development of cloud computing and it to sustain green technologies is exceedingly essential. Of the numerous green
methodologies enquired, the DVFS technology is a highly hardware oriented approach and hence it is less flexible.
Cloud computing is a highly scalable and cost-effective infrastructure for running an enterprise and the web applications. But
the critical issue is the drastic surge in the energy consumption of data centers which is triggering by the growing demand for
cloud infrastructure. Hence, the energy-efficient solutions are required which results in less number of carbon footprints and
thus help in achieving greener computing.

Zive, Inc.:
Designing Better
Cloud-based Applications
In a recent interview, Insights
Success spoke with Eric
Shashoua, CEO and Founder of
Zive, Inc. about his experience
building technology products using
design as a key differentiator. In
addition to sharing some resourceful
insights, he also told us more about
Zive’s approach to reshaping how
cloud-based software is experienced
along with his future goals to make
people using applications like Google’s
G Suite more productive.
Below are the highlights of the
interview conducted between Eric and
Insights Success:
Please give a brief overview of the
company, its uniqueness, and its
vision.
Since its introduction, G Suite’s cloud-
based approach and simplicity has won
over millions of businesses. Google’s
cloud-based email and productivity
apps are great, but their main drawback
is that users are stuck using them in the
web browser.
Kiwi, a desktop app, untethers G-Suite
from the confines of web browsers.
What we’ve done is create a desktop
app for Gmail as well as G Suite apps
like Docs, Sheets and Slides that turns
them into a set of desktop applications
that exist outside the browser,
functioning much more like Microsoft
Office and not as a series web pages in
tabs in your browser.
What are the cutting-edge solutions
offered by Zive, Inc.?
We began by focusing on consumers
with Kiwi for Gmail. It took us more
than two years to rethink and rebuild
from the ground up how Gmail
functions on the desktop to make it
faster, easier to use, and more reliable.
It has become one of the highest
overall rated (average rating for all
versions) third-party email apps in
Apple’s Mac App Store.
Our enterprise solution, Kiwi for G
Suite, enables businesses to provide
their employees with a desktop-like
experience for productivity
applications like Docs, Sheets, and
Slides. The uniqueness of Kiwi is that
it works as a full-featured desktop
application that is fully integrated with
your computer’s operating system and
file system.
This means Kiwi is faster, lighter and
has additional features that can’t be
built by Google in a web page. The
browser environment limits
developments and enhancements in
different ways, which Kiwi the desktop
application makes possible.
Since security is a huge issue for both
enterprise and consumer users, Zive
implemented a theoretical computer
science research paper on securing
banking websites to isolate everything
happening in Kiwi from what’s going
on in the browser and even from other
related accounts.
What Kiwi for G Suite really does is
help enterprises improve their G Suite
rollouts, increase user adoption and
make them more likely to stay with G
Suite after transitioning from Microsoft
Office.
Give a detailed description of your
role at the company and impact on
the industry.
I guess you could describe me as a
serial entrepreneur who has developed
a devotion to humanized design that is
beautiful, seamless, and simple. My
dedication to design is reflected in
Eric Shashoua
CEO & Founder

every aspect of our products. Before
Zive, I previously started and led Zeo,
Inc., where I raised $14M in VC
funding and launched the Zeo Personal
Sleep Coach in the US and Europe.
Underpinning everything our company
does are two pillars, speed and
multitasking, which help clients make
a difference in the way their people
work and ultimately their business
propositions.
Describe the experiences,
achievements or lessons learned that
have shaped the journey of the
company.
My management philosophy
has been strongly influenced by
the CEOs of Bose and iRobot,
who were active members of
Zeo’s board. As a result, Zive’s
management now embraces a
passionate design philosophy
for creating humanistic,
friendly products that are also
powerful. We firmly believe
that our products make real
differences in people’s lives by
making the tools they rely on
not only more useful, but also
more elegant and intuitive.
We believe in the power of
design that results in an
effortlessness, which invites
engagement. We believe that
beauty is indispensable,
because life is bigger than
work. We believe that details matter,
because the realization of a vision is
ultimately nothing more than an
assemblage of these. And we believe in
obsessive design, because true
perfection requires persistent iteration
fueled by burning passion for the thing
created.
We believe that the only way to do
transcendent work is to find something
way more important than simple
revenue. For us, that’s saving the world
from bad software, with resounding
works of art and engineering that stand
boldly in defiance of the status quo.
What are the challenges faced while
providing Google solutions and how
is Zive, Inc. serving to tackle them?
Companies transitioning to G Suite and
the resellers that assist them often find
the process of rolling out the new
platform and onboarding new users
difficult. Employees often miss the
familiarity of Office and find using
applications like Google Drive via the
browser difficult.
As a result, they often prefer to
continue to use more intuitive and
familiar alternatives like Dropbox and
Box. Unfortunately, this means that
companies end up having to hold onto
additional licenses and essentially
double pay for storage services.
This can end up significantly raising
the overall cost of deploying G Suite.
When combined with slower than
expected adoption among employees,
CIOs may be tempted to reconsider
their decisions to go with G Suite.
Kiwi’s multiple windows and intuitive
interface lets users work smarter by
enabling them to quickly access each
application, open new documents, and
get back to recent documents with a
single click.
A recent analysis of Kiwi for G Suite
users revealed a significant increase in
the amount they use key G Suite apps.
In fact, we saw a +74% increase in
overall editor usage (Docs, Sheets and
Slides) and a huge +140% rise in
Google Drive usage.
These findings demonstrate that Kiwi
can help companies achieve
dramatically better adoption of G Suite
among employees by delivering a more
familiar and user-friendly experience
when compared to using these same
apps in the browser.
More Successful G Suite Rollouts:
Kiwi for G Suite makes it much
easier for clients to take full
advantage of G Suite and
reduces reseller sales IT efforts
and cost.
Increased User Adoption:
Kiwi makes G Suite a better
product by adding new
functionality and providing a
native Interface. This not only
allows users to get even more
from G Suite, but also provides
a simple alternative to make G
Suite more usable for resistant
employees.
Improved Client/User
Retention: By making, Google
Drive and apps like Docs,
Sheets and Slides much easier
to use, companies can save
money by reducing the need to
double pay for Dropbox and Office
licenses. This reduces cost and
improves overall ROI on a company’s
G Suite investment.
‘‘
‘‘
Our Kiwi for G Suite app
helps improve G Suite
rollouts, increase user
adoption and improve
client retention by
taking Google’s cloud-
based applications out
of the browser on onto
the desktop.

Data &
Endpoint
Management
Rising Mobile
Workforce
and its
Challenges
in the
Mobile-Cloud
Era:
Mathivanan V
Vice President
ManageEngine
Mobility and cloud
computing are rapidly
becoming the norm for
enterprises around the world. In turn,
enterprise IT departments are facing
new management and security
challenges as the amount of business
data soars and the number of
endpoints explodes. The question
that is doing the rounds is what IT
teams need to consider to manage
and secure their businesses in this
new era.
Industry analysts predict deep
penetration of enterprise
mobility by the year 2020.
IDC, for instance, forecasts

that mobile workers will account for
almost 75 percent of the total
workforce in the U.S. Meanwhile,
Strategy Analytics projects that the
global mobile workforce will reach
1.75 billion users and account for 42
percent of the global workforce
overall.
The economic perspective is just as
bright as a button. The global
enterprise mobility market will be
worth as much as $140 billion,
predicts the National Association of
Software and Services Companies.
And the investments are paying off.
To date, 84 percent of all companies
who consider themselves on the
cutting edge of mobility report an
increase in overall productivity as a
direct result of incorporating mobile
apps into their business, according to
a survey by AppsFreedom.
Likewise, enterprises are expected to
continue relentlessly adopting cloud
technologies. By 2020, Gartner
forecasts the public cloud services
market will reach $383 billion. This
includes spending on cloud business
process services, cloud application
infrastructure services, cloud
application services, cloud
management and security services,
cloud system infrastructure services,
and of course, cloud advertising.
The flip side of increasing enterprise
mobility and cloud usage is the
increasing risk to enterprise security.
Today, most users have at least two
endpoints – a laptop and mobile
device – and 80 percent of network
devices are be endpoints that are
constantly connected to the internet
and exposed to its threats such as
Meltdown, Spectre, Wannacry, and
Petya.
More troubling, the typical end user
has little knowledge of those threats
or their ramifications. The result is
more users are more likely to leak
enterprise data by using
compromised websites and rogue
online services. The CVE listed
14,712 cybersecurity vulnerabilities
for 2017 and has already listed 2,848
for the first two months of 2018. In
response, vendors large and small are
releasing patches on a daily basis.
Enterprise IT teams clearly need to
focus on endpoint security
management to ensure business
success in the mobile-cloud era.
Endpoint security challenges
Keeping endpoints up to date with
the latest versions of their OSes and
applications has become a full-time
job, one that is getting harder to
perform in the mobile enterprise. A
growing challenge is the diversity of
endpoint operating systems that must
be managed, including Android, iOS,
MacOS, Windows, Linux, and
Chrome OS. For each, the IT team
must learn that OS along with its
corresponding patching technique.
Likewise, applications acquired from
the various app stores are managed
with different techniques that must be
learned and mastered so that the team
can secure the endpoints.
Another challenge is managing the
endpoints from day one, especially
mobile devices. While it’s been
relatively easy for IT admins to
install agent software on desktops
and laptops, smart phones and other
mobile devices make life harder for
the admins because the devices are
rarely if ever connected to the
corporate network. Consequently,
devices must be provisioned with the
necessary mobile device
management software before they are
given to end users. Devices that are
not appropriately managed are
security risks, so no business
application should be installed or run
on them.
Related to the day-one management
challenge is updating endpoints that
are on the go, anytime and anywhere.
IT teams must be able to install
critical patches while employees are
traveling, commuting, or otherwise
offsite.
Data leakage presents yet another
security challenge for IT teams to
overcome. Data leakage can happen
with or without the users’ knowledge.
For instance, users may knowingly
copy business data to a USB device
or upload it to a cloud storage
service. They may also unknowingly
expose that data to a public cloud
service when using third-party apps
such as document viewers and
predictive keyboard apps. Such apps
may compromise user IDs and
passwords, account numbers, and
other sensitive enterprise data by
exposing it to public cloud services.
When a user’s device is lost or
stolen, the IT team must be able to
track and recover the device or wipe
the data if the device isn’t recovered.
To maintain the user’s privacy,
however, the IT team can not
continuously track the location of the
user’s device.
BYOD presents another privacy vs
security challenge: When users use
their own devices for business
purposes, privacy needs to be
maintained. Photos, contacts, and
other personal data should not be
Tech Perspective

managed by company’s mobile device management app.
On the other hand, security needs to be maintained, too.
To that end, the IT team should create a container on the
user’s personal device – a secure, managed area that
isolates business email, CRM, and other enterprise apps
and data from the rest of user’s personal apps/data.
To establish strong endpoint security and prevent
unwanted attacks, IT teams must apply strict security
policies on their endpoints. Laptops, for instance, should
always run a firewall, prevent the creation of unwanted
network shares, and encrypt data via BitLocker or
FileVault. Such security policies can protect enterprises
from the security risks posed by mobility.
Predicting the development of data and endpoint
management
Going forward, machine learning and AI will help make
data and endpoint management a proactive, rather than a
reactive process. For instance, these technologies could
prevent data theft by detecting anomalies such as
unusual login activities or an unusually large number of
documents being uploaded to the cloud. They could
analyze the root cause of patch deployment failures and
suggest fixes. They could also detect system idle times –
during lunch hours, for instance – to deploy patches as
soon as possible rather wait until after hours or
weekends, which can leave systems unnecessarily
vulnerable.
Meanwhile, the internet of things (IoT) will introduce
many organizations to a new breed of endpoints and
connected devices. Unlike their iOS- and Android-
powered predecessors, IoT devices will be running many
different OSes and applications, all of which may be
vulnerable yet must be managed and secured.
Finally, most business applications are moving to the
cloud and accessed via browser, effectively making the
browser an endpoint. That means to defend against
attacks, IT teams need to manage browsers and perform
all security operations for them just as if they were
desktops, laptops, or any other device.
As organizations continue to adopt mobility and the
cloud, they must also adopt the practices necessary to
support this new reality. Data and endpoint security and
management are priority one in IT departments. For the
vast majority of companies around the world, their future
success depends on recognizing and committing to that
priority.

The 10 Most Promising Google Solution Providers.pdf

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