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The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
This document summarizes a presentation given by Alona Rudnitsky and Amber Spears on the keys to successful affiliate programs. The presentation discusses common frustrations of business owners, affiliate managers, and how focusing on clarity, confidence, community and cashflow ("the 4 C's") can help scale affiliate revenue. It then critiques the affiliate centers of 4 different companies to identify mistakes and provides tips to improve them. Attendees are invited to text for additional resources or contact the presenters for help building or scaling their affiliate program.
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The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
- 1. Presented by AlonaRudnitsky & Amber Spears Co-Founders of East 5th Avenue Creators of Affiliate Accelerator Course The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On With LIVE Critiques and Q&A
- 2. Business Owners… Let meask you a few questions. ● Do you want to quickly scale your affiliate revenue in a big way in 2020? ● Is your affiliate manager not meeting your expectations? ● Are you frustrated because your affiliate revenue is up and down? ● Do you feel like you spend a ton of money at events and masterminds, but you don’t have surefire way of generating or measuring ROI at them? ● Did you know that there is a way to get your team in alignment, which will dramatically increase traffic, and it isn’t that hard or expensive?
- 3. Affiliate Managers, You’reUp! ● Are you tired of your boss breathing down your neck every month about your numbers? ● Over having to beg for traffic from your JV partners, month after month with fatigued offers? ● Do you feel like you have no clear idea of what you should be focusing on to move the needle at your job? ● Do you feel like you have hit a wall when it comes to meeting new affiliate partners, and you know everyone already? ● Do you feel like your boss has unrealistic expectations of you as the affiliate manager? ● Do you feel like you need to go to more events and meet more people, but you are constantly fighting your boss to prove the need go? ● Do you want to learn how to consistently book traffic for your affiliate offers without burning out and actually be able to go on vacation and turn your phone off?
- 4. You Are NotAlone! ● We coached over 200 affiliate managers, offer owners, and companies in 2019 alone… and they all had similar frustrations. ● In the last two years, we have helped them overcome many of these frustrations, to produce over $300 million in affiliate revenue closed with our coaching and consulting programs.
- 5. You Are NotAlone! ● Hands-on, we have generated $63 million in front-end sales, over 7 million leads, hundreds of thousands of customers, and have worked with every spectrum of affiliate, influencer, product owner, and network. ● And we have helped many people just like you… get to the next level in the model by focusing their affiliate team on the 4 C’s of Top Affiliate Programs.
- 6. 6-Figure to 9-FigureCompanies Share the Same Foundational Needs
- 7. Who Are TheseChicks Again? So glad you asked...
- 8. Alona Rudnitsky ● Borncreating SOPs and counting $$ ● Serial Entrepreneur ● Built 3 x 7-figure Agencies (SEO, Paid, Traffic /Branding Focus), and 8-Figure Consumer Brand Amber Spears ● Born selling and closing deals ● Focus on relationships and influence ● Behind 7, 8, 9, 10 figure launches
- 9. The Affiliate DepartmentMilestones
- 10. The Hidden Keys= 4 C’s of Great Affiliate Programs ● Clarity ● Confidence ● Community ● Cashflow
- 11. Clarity Know what youshould do everyday. KPIs, quotas, offer cards, accountability reports, input and output, planning, time management.
- 12. Confidence Higher probability toclose large deals, negotiate more effectively, push harder to hit goals. Better customer service and representation of the brand /company.
- 13. Community Network of trustedJV partners, affiliates, networks, and vendors, as well as coaches and mentors to get consistent traffic from.
- 14. Cashflow Your numbers needto work, so you have cash flow to work with to be competitive with other affiliates, and the marketplace.
- 15. The Hidden Keys= 4 C’s of Great Affiliate Programs If you hit all 4 C’s, you are acting like the “Empires” do.
- 16. Why Affiliates? ● Algorithmschange, but people do not. Your relationships are first; everything else comes second. ● Only media channel that is paid on pure performance, not prepay--also only media channel where events and being in person, truly matter for traffic. ● That is why we are all here, are we not? ● To meet new people that will help us to grow our business, and likely, our affiliate revenue.
- 17. What is theONLY Thing that Could Benefit the Whole Room?
- 18. We are allDIFFERENT... ● Tech platforms and tracking ● Payouts, commissions, CPA ● Offers (biz opp, health, beauty, insurance, financial, etc.) ● Products (digital / physical, coaching, supplements, books, etc.) ● People we work with and trust, and people we don’t. ● Even our definitions of what an affiliate is!
- 19. But we allhave Affiliate Assets! ● We will LIVE critique 4 different company’s affiliate assets, and will give practical tips on what to improve and why. ● There are 6 mistakes everyone makes with their affiliate assets, and we don’t want you to lose money every single day because you are doing them.
- 20. Be Careful… Common KnowledgeNot Common Practice ● The difference between MAJOR and MINOR LEAGUE ● 100-200 requests A DAY for top affiliates ● Top affiliates DO source offers themselves ● Looking for a reason to say NO ● Promise, you ARE doing at least ONE of SIX possible affiliate center mistakes
- 21. Example 1: PrimalLife Organics (Health, Physical) Affiliate Center - https://www.idevaffiliate.com/32863/index.php
- 22. Example 2: MoneyRevealed ™ (Financial, Launch) Affiliate Center - https://moneyrevealed.com/affiliates/
- 23. Example 2: MoneyRevealed ™ (Financial, Launch) Affiliate Center - https://moneyrevealed.com/affiliates/
- 24. Example 3: Eat- Stop - Eat (Health, Digital) Affiliate Center - https://eatstopeat.com/affiliates/
- 25. Example 3: Eat- Stop - Eat (Health, Digital) Affiliate Center - https://eatstopeat.com/affiliates/
- 26. Example 4: TheTapping Solution ™ (PD/Financial, Digital) Affiliate Center - https://tappingjv.com
- 27. Example 4: TheTapping Solution ™ (PD/Financial, Digital) Affiliate Center - https://tappingjv.com
- 28. 6 Mistakes CostingYou Money and Reach Forgetting the Sale Being Unclear to Affiliates Lacking Compliance Lacking “Housing” for Affiliates Missing Key Elements Limited Variety and Rarely Updated Assets
- 29. Want additional toolsand tips? Text: TOOLBOX to 480-725-5508 Want to build or scale your affiliate program? [email protected]
Editor's Notes
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- #22 AR Emails ALWAYS BE SELLING - Sell at every single point of the email. Never tell affiliates to just sit back and relax. Build the excitement. SALES PERSON AS COPYWRITER - Who is in charge of promoting these emails? It sounds like these were written by a project manager instead of a sales person. COMPLETE CONTACT INFO - Always include all contact information for the affiliate manager. This includes Skype ID, cell phone number, direct email. The affiliate manager needs to be able to be reached ASAP. SPECIFY DATES - Each specific date needs specific swipe email copy. Have affiliates confirm what dates they’ll be promoting. PROOFREAD - No SLs, left placeholders, or unfinished sentences. The name of the launch is wrong. “Pain Revealed” is Jeff Haye’s company. Hire a proofreader if the copywriter cannot do this properly. REMINDER Emails REMOVE PLACEHOLDERS - The words “Subject line” were in the actual subject line. “Copy about replay weekend…” is a placeholder, and here it is used as the first paragraph. HIRE A QUALITY CONTROL PERSON - None of this has been proofread. Placeholders are not removed, there are typos, and there are incomplete sentences such as: “One [instead of ‘Once’] you determine your promo plan w—“ Your current pages are showing outdated dates as well. ALWAYS BE SELLING - Continue to focus on sales. The content is there, but none of it is engaging. As mentioned before, have a sales person write these emails, not a project manager. HIGHLIGHT PRE-LAUNCH DATES - Must list pre-launch dates. The pre-launch dates are two weeks long. You are missing this completely. Affiliates need to email August 1 instead of August 13. Remind affiliates that the prelaunch is the very best time to mail. OPTIMIZE THE SUBJECT LINE - “Digestion SOS Docuseries” will take up the entire subject line. This is a mistake because multiple emails will appear to have the same subject line, and they will therefore be ignored. Shorten the subject line to “Digestion SOS.” DAILY TOUCHPOINTS BEFORE PRELAUNCH - You need to contact affiliates almost every day, not every week. There is too much time between each email. DAILY LEADERBOARDS - You need a leaderboard every single day. SAVE THE DATE Email HIGHLIGHT PRE-LAUNCH DATES - The current copy reads “Free and online from August 13-20.” Where are the pre-launch dates? These are the most important points! You need to communicate to affiliates, not just the consumers. INCENTIVIZE AFFILIATES - Include proof elements, who is signed up, and prizes. CONNECT THE DOTS - Make it easy on your affiliates. Don’t assume the affiliate partner will put two and two together. For example, clearly state the pre-launch date for the affiliates - right now you just have listed the launch date for the consumers. Do not expect affiliates to plan ahead for the prelaunch - do the legwork for them. TOO LONG, TOO MUCH - There are so many subject lines and swipe copy. You need one short and one long swipe copy. One advertorial. Once you have testing, you need to have which one is the highest converting swipe copy. Right now you are drowning everyone in information. It’s not updated, it’s not clear, and it’s too much. Affiliate Center AMP UP THE HEADLINE - “Welcome Affiliates” could easily be: “Welcome Dear Affiliate Partner, to the the most valuable information packed, high converting digestion series the industry has ever seen!” CLARIFY PRE-LAUNCH DATES - The prelaunch is the most important date. “Save the dates” must clearly include the prelaunch. INCENTIVIZE CLEARLY - The commission amount is not exciting, it doesn’t make projections, and it doesn’t say WHEN the affiliates will be paid. GET ORGANIZED - The emails are ALL OVER THE PLACE. Which emails are the top converters? In what sequence do you email if you can only do one? Deadline day emails, etc. LIMIT OVERWHELM - The number of choices are overwhelming. None of them are clickbait and short. You need at least one of these. SIMPLIFY SUBJECT LINES - There are WAY too many subject line choices. The free gift email only has one free gift subject line; this doesn’t match the body copy. MORE OUTSPOKEN COPY - The body bullets are WAY more interesting than the subject lines. The bullets are way more approachable and story based. Test those bullet points. Subject lines are the most important. BANNER COMPLIANCE - Are these Facebook compliant? If so, say so. If not, they need to be newsletter or website based ONLY and they need to be clearly marked. SELL AND EXCITE - Where are the proof elements? Where is the excitement? List prizes, include who has signed up (create FOMO), list examples of who is in the series. ALWAYS BE SELLING! Subject line for #2 is confusing. It doesn’t easily make the connection that it is poop and is in my opinion, a bit stale. GREAT IN THESE AREAS: 1. Excellent, short video from Shivan (she’s so great on camera) talking about custom swipe, etc. Love how she also talks about a recip at the end. 2. Love how Shivan confirms you are registered now because you saw this video. Very clear. 3. Beautiful page, good flow.
- #23 AR Emails ALWAYS BE SELLING - Sell at every single point of the email. Never tell affiliates to just sit back and relax. Build the excitement. SALES PERSON AS COPYWRITER - Who is in charge of promoting these emails? It sounds like these were written by a project manager instead of a sales person. COMPLETE CONTACT INFO - Always include all contact information for the affiliate manager. This includes Skype ID, cell phone number, direct email. The affiliate manager needs to be able to be reached ASAP. SPECIFY DATES - Each specific date needs specific swipe email copy. Have affiliates confirm what dates they’ll be promoting. PROOFREAD - No SLs, left placeholders, or unfinished sentences. The name of the launch is wrong. “Pain Revealed” is Jeff Haye’s company. Hire a proofreader if the copywriter cannot do this properly. REMINDER Emails REMOVE PLACEHOLDERS - The words “Subject line” were in the actual subject line. “Copy about replay weekend…” is a placeholder, and here it is used as the first paragraph. HIRE A QUALITY CONTROL PERSON - None of this has been proofread. Placeholders are not removed, there are typos, and there are incomplete sentences such as: “One [instead of ‘Once’] you determine your promo plan w—“ Your current pages are showing outdated dates as well. ALWAYS BE SELLING - Continue to focus on sales. The content is there, but none of it is engaging. As mentioned before, have a sales person write these emails, not a project manager. HIGHLIGHT PRE-LAUNCH DATES - Must list pre-launch dates. The pre-launch dates are two weeks long. You are missing this completely. Affiliates need to email August 1 instead of August 13. Remind affiliates that the prelaunch is the very best time to mail. OPTIMIZE THE SUBJECT LINE - “Digestion SOS Docuseries” will take up the entire subject line. This is a mistake because multiple emails will appear to have the same subject line, and they will therefore be ignored. Shorten the subject line to “Digestion SOS.” DAILY TOUCHPOINTS BEFORE PRELAUNCH - You need to contact affiliates almost every day, not every week. There is too much time between each email. DAILY LEADERBOARDS - You need a leaderboard every single day. SAVE THE DATE Email HIGHLIGHT PRE-LAUNCH DATES - The current copy reads “Free and online from August 13-20.” Where are the pre-launch dates? These are the most important points! You need to communicate to affiliates, not just the consumers. INCENTIVIZE AFFILIATES - Include proof elements, who is signed up, and prizes. CONNECT THE DOTS - Make it easy on your affiliates. Don’t assume the affiliate partner will put two and two together. For example, clearly state the pre-launch date for the affiliates - right now you just have listed the launch date for the consumers. Do not expect affiliates to plan ahead for the prelaunch - do the legwork for them. TOO LONG, TOO MUCH - There are so many subject lines and swipe copy. You need one short and one long swipe copy. One advertorial. Once you have testing, you need to have which one is the highest converting swipe copy. Right now you are drowning everyone in information. It’s not updated, it’s not clear, and it’s too much. Affiliate Center AMP UP THE HEADLINE - “Welcome Affiliates” could easily be: “Welcome Dear Affiliate Partner, to the the most valuable information packed, high converting digestion series the industry has ever seen!” CLARIFY PRE-LAUNCH DATES - The prelaunch is the most important date. “Save the dates” must clearly include the prelaunch. INCENTIVIZE CLEARLY - The commission amount is not exciting, it doesn’t make projections, and it doesn’t say WHEN the affiliates will be paid. GET ORGANIZED - The emails are ALL OVER THE PLACE. Which emails are the top converters? In what sequence do you email if you can only do one? Deadline day emails, etc. LIMIT OVERWHELM - The number of choices are overwhelming. None of them are clickbait and short. You need at least one of these. SIMPLIFY SUBJECT LINES - There are WAY too many subject line choices. The free gift email only has one free gift subject line; this doesn’t match the body copy. MORE OUTSPOKEN COPY - The body bullets are WAY more interesting than the subject lines. The bullets are way more approachable and story based. Test those bullet points. Subject lines are the most important. BANNER COMPLIANCE - Are these Facebook compliant? If so, say so. If not, they need to be newsletter or website based ONLY and they need to be clearly marked. SELL AND EXCITE - Where are the proof elements? Where is the excitement? List prizes, include who has signed up (create FOMO), list examples of who is in the series. ALWAYS BE SELLING! Subject line for #2 is confusing. It doesn’t easily make the connection that it is poop and is in my opinion, a bit stale. GREAT IN THESE AREAS: 1. Excellent, short video from Shivan (she’s so great on camera) talking about custom swipe, etc. Love how she also talks about a recip at the end. 2. Love how Shivan confirms you are registered now because you saw this video. Very clear. 3. Beautiful page, good flow.
- #24 AR Emails ALWAYS BE SELLING - Sell at every single point of the email. Never tell affiliates to just sit back and relax. Build the excitement. SALES PERSON AS COPYWRITER - Who is in charge of promoting these emails? It sounds like these were written by a project manager instead of a sales person. COMPLETE CONTACT INFO - Always include all contact information for the affiliate manager. This includes Skype ID, cell phone number, direct email. The affiliate manager needs to be able to be reached ASAP. SPECIFY DATES - Each specific date needs specific swipe email copy. Have affiliates confirm what dates they’ll be promoting. PROOFREAD - No SLs, left placeholders, or unfinished sentences. The name of the launch is wrong. “Pain Revealed” is Jeff Haye’s company. Hire a proofreader if the copywriter cannot do this properly. REMINDER Emails REMOVE PLACEHOLDERS - The words “Subject line” were in the actual subject line. “Copy about replay weekend…” is a placeholder, and here it is used as the first paragraph. HIRE A QUALITY CONTROL PERSON - None of this has been proofread. Placeholders are not removed, there are typos, and there are incomplete sentences such as: “One [instead of ‘Once’] you determine your promo plan w—“ Your current pages are showing outdated dates as well. ALWAYS BE SELLING - Continue to focus on sales. The content is there, but none of it is engaging. As mentioned before, have a sales person write these emails, not a project manager. HIGHLIGHT PRE-LAUNCH DATES - Must list pre-launch dates. The pre-launch dates are two weeks long. You are missing this completely. Affiliates need to email August 1 instead of August 13. Remind affiliates that the prelaunch is the very best time to mail. OPTIMIZE THE SUBJECT LINE - “Digestion SOS Docuseries” will take up the entire subject line. This is a mistake because multiple emails will appear to have the same subject line, and they will therefore be ignored. Shorten the subject line to “Digestion SOS.” DAILY TOUCHPOINTS BEFORE PRELAUNCH - You need to contact affiliates almost every day, not every week. There is too much time between each email. DAILY LEADERBOARDS - You need a leaderboard every single day. SAVE THE DATE Email HIGHLIGHT PRE-LAUNCH DATES - The current copy reads “Free and online from August 13-20.” Where are the pre-launch dates? These are the most important points! You need to communicate to affiliates, not just the consumers. INCENTIVIZE AFFILIATES - Include proof elements, who is signed up, and prizes. CONNECT THE DOTS - Make it easy on your affiliates. Don’t assume the affiliate partner will put two and two together. For example, clearly state the pre-launch date for the affiliates - right now you just have listed the launch date for the consumers. Do not expect affiliates to plan ahead for the prelaunch - do the legwork for them. TOO LONG, TOO MUCH - There are so many subject lines and swipe copy. You need one short and one long swipe copy. One advertorial. Once you have testing, you need to have which one is the highest converting swipe copy. Right now you are drowning everyone in information. It’s not updated, it’s not clear, and it’s too much. Affiliate Center AMP UP THE HEADLINE - “Welcome Affiliates” could easily be: “Welcome Dear Affiliate Partner, to the the most valuable information packed, high converting digestion series the industry has ever seen!” CLARIFY PRE-LAUNCH DATES - The prelaunch is the most important date. “Save the dates” must clearly include the prelaunch. INCENTIVIZE CLEARLY - The commission amount is not exciting, it doesn’t make projections, and it doesn’t say WHEN the affiliates will be paid. GET ORGANIZED - The emails are ALL OVER THE PLACE. Which emails are the top converters? In what sequence do you email if you can only do one? Deadline day emails, etc. LIMIT OVERWHELM - The number of choices are overwhelming. None of them are clickbait and short. You need at least one of these. SIMPLIFY SUBJECT LINES - There are WAY too many subject line choices. The free gift email only has one free gift subject line; this doesn’t match the body copy. MORE OUTSPOKEN COPY - The body bullets are WAY more interesting than the subject lines. The bullets are way more approachable and story based. Test those bullet points. Subject lines are the most important. BANNER COMPLIANCE - Are these Facebook compliant? If so, say so. If not, they need to be newsletter or website based ONLY and they need to be clearly marked. SELL AND EXCITE - Where are the proof elements? Where is the excitement? List prizes, include who has signed up (create FOMO), list examples of who is in the series. ALWAYS BE SELLING! Subject line for #2 is confusing. It doesn’t easily make the connection that it is poop and is in my opinion, a bit stale. GREAT IN THESE AREAS: 1. Excellent, short video from Shivan (she’s so great on camera) talking about custom swipe, etc. Love how she also talks about a recip at the end. 2. Love how Shivan confirms you are registered now because you saw this video. Very clear. 3. Beautiful page, good flow.
- #27 AR Emails ALWAYS BE SELLING - Sell at every single point of the email. Never tell affiliates to just sit back and relax. Build the excitement. SALES PERSON AS COPYWRITER - Who is in charge of promoting these emails? It sounds like these were written by a project manager instead of a sales person. COMPLETE CONTACT INFO - Always include all contact information for the affiliate manager. This includes Skype ID, cell phone number, direct email. The affiliate manager needs to be able to be reached ASAP. SPECIFY DATES - Each specific date needs specific swipe email copy. Have affiliates confirm what dates they’ll be promoting. PROOFREAD - No SLs, left placeholders, or unfinished sentences. The name of the launch is wrong. “Pain Revealed” is Jeff Haye’s company. Hire a proofreader if the copywriter cannot do this properly. REMINDER Emails REMOVE PLACEHOLDERS - The words “Subject line” were in the actual subject line. “Copy about replay weekend…” is a placeholder, and here it is used as the first paragraph. HIRE A QUALITY CONTROL PERSON - None of this has been proofread. Placeholders are not removed, there are typos, and there are incomplete sentences such as: “One [instead of ‘Once’] you determine your promo plan w—“ Your current pages are showing outdated dates as well. ALWAYS BE SELLING - Continue to focus on sales. The content is there, but none of it is engaging. As mentioned before, have a sales person write these emails, not a project manager. HIGHLIGHT PRE-LAUNCH DATES - Must list pre-launch dates. The pre-launch dates are two weeks long. You are missing this completely. Affiliates need to email August 1 instead of August 13. Remind affiliates that the prelaunch is the very best time to mail. OPTIMIZE THE SUBJECT LINE - “Digestion SOS Docuseries” will take up the entire subject line. This is a mistake because multiple emails will appear to have the same subject line, and they will therefore be ignored. Shorten the subject line to “Digestion SOS.” DAILY TOUCHPOINTS BEFORE PRELAUNCH - You need to contact affiliates almost every day, not every week. There is too much time between each email. DAILY LEADERBOARDS - You need a leaderboard every single day. SAVE THE DATE Email HIGHLIGHT PRE-LAUNCH DATES - The current copy reads “Free and online from August 13-20.” Where are the pre-launch dates? These are the most important points! You need to communicate to affiliates, not just the consumers. INCENTIVIZE AFFILIATES - Include proof elements, who is signed up, and prizes. CONNECT THE DOTS - Make it easy on your affiliates. Don’t assume the affiliate partner will put two and two together. For example, clearly state the pre-launch date for the affiliates - right now you just have listed the launch date for the consumers. Do not expect affiliates to plan ahead for the prelaunch - do the legwork for them. TOO LONG, TOO MUCH - There are so many subject lines and swipe copy. You need one short and one long swipe copy. One advertorial. Once you have testing, you need to have which one is the highest converting swipe copy. Right now you are drowning everyone in information. It’s not updated, it’s not clear, and it’s too much. Affiliate Center AMP UP THE HEADLINE - “Welcome Affiliates” could easily be: “Welcome Dear Affiliate Partner, to the the most valuable information packed, high converting digestion series the industry has ever seen!” CLARIFY PRE-LAUNCH DATES - The prelaunch is the most important date. “Save the dates” must clearly include the prelaunch. INCENTIVIZE CLEARLY - The commission amount is not exciting, it doesn’t make projections, and it doesn’t say WHEN the affiliates will be paid. GET ORGANIZED - The emails are ALL OVER THE PLACE. Which emails are the top converters? In what sequence do you email if you can only do one? Deadline day emails, etc. LIMIT OVERWHELM - The number of choices are overwhelming. None of them are clickbait and short. You need at least one of these. SIMPLIFY SUBJECT LINES - There are WAY too many subject line choices. The free gift email only has one free gift subject line; this doesn’t match the body copy. MORE OUTSPOKEN COPY - The body bullets are WAY more interesting than the subject lines. The bullets are way more approachable and story based. Test those bullet points. Subject lines are the most important. BANNER COMPLIANCE - Are these Facebook compliant? If so, say so. If not, they need to be newsletter or website based ONLY and they need to be clearly marked. SELL AND EXCITE - Where are the proof elements? Where is the excitement? List prizes, include who has signed up (create FOMO), list examples of who is in the series. ALWAYS BE SELLING! Subject line for #2 is confusing. It doesn’t easily make the connection that it is poop and is in my opinion, a bit stale. GREAT IN THESE AREAS: 1. Excellent, short video from Shivan (she’s so great on camera) talking about custom swipe, etc. Love how she also talks about a recip at the end. 2. Love how Shivan confirms you are registered now because you saw this video. Very clear. 3. Beautiful page, good flow.
- #28 AR Emails ALWAYS BE SELLING - Sell at every single point of the email. Never tell affiliates to just sit back and relax. Build the excitement. SALES PERSON AS COPYWRITER - Who is in charge of promoting these emails? It sounds like these were written by a project manager instead of a sales person. COMPLETE CONTACT INFO - Always include all contact information for the affiliate manager. This includes Skype ID, cell phone number, direct email. The affiliate manager needs to be able to be reached ASAP. SPECIFY DATES - Each specific date needs specific swipe email copy. Have affiliates confirm what dates they’ll be promoting. PROOFREAD - No SLs, left placeholders, or unfinished sentences. The name of the launch is wrong. “Pain Revealed” is Jeff Haye’s company. Hire a proofreader if the copywriter cannot do this properly. REMINDER Emails REMOVE PLACEHOLDERS - The words “Subject line” were in the actual subject line. “Copy about replay weekend…” is a placeholder, and here it is used as the first paragraph. HIRE A QUALITY CONTROL PERSON - None of this has been proofread. Placeholders are not removed, there are typos, and there are incomplete sentences such as: “One [instead of ‘Once’] you determine your promo plan w—“ Your current pages are showing outdated dates as well. ALWAYS BE SELLING - Continue to focus on sales. The content is there, but none of it is engaging. As mentioned before, have a sales person write these emails, not a project manager. HIGHLIGHT PRE-LAUNCH DATES - Must list pre-launch dates. The pre-launch dates are two weeks long. You are missing this completely. Affiliates need to email August 1 instead of August 13. Remind affiliates that the prelaunch is the very best time to mail. OPTIMIZE THE SUBJECT LINE - “Digestion SOS Docuseries” will take up the entire subject line. This is a mistake because multiple emails will appear to have the same subject line, and they will therefore be ignored. Shorten the subject line to “Digestion SOS.” DAILY TOUCHPOINTS BEFORE PRELAUNCH - You need to contact affiliates almost every day, not every week. There is too much time between each email. DAILY LEADERBOARDS - You need a leaderboard every single day. SAVE THE DATE Email HIGHLIGHT PRE-LAUNCH DATES - The current copy reads “Free and online from August 13-20.” Where are the pre-launch dates? These are the most important points! You need to communicate to affiliates, not just the consumers. INCENTIVIZE AFFILIATES - Include proof elements, who is signed up, and prizes. CONNECT THE DOTS - Make it easy on your affiliates. Don’t assume the affiliate partner will put two and two together. For example, clearly state the pre-launch date for the affiliates - right now you just have listed the launch date for the consumers. Do not expect affiliates to plan ahead for the prelaunch - do the legwork for them. TOO LONG, TOO MUCH - There are so many subject lines and swipe copy. You need one short and one long swipe copy. One advertorial. Once you have testing, you need to have which one is the highest converting swipe copy. Right now you are drowning everyone in information. It’s not updated, it’s not clear, and it’s too much. Affiliate Center AMP UP THE HEADLINE - “Welcome Affiliates” could easily be: “Welcome Dear Affiliate Partner, to the the most valuable information packed, high converting digestion series the industry has ever seen!” CLARIFY PRE-LAUNCH DATES - The prelaunch is the most important date. “Save the dates” must clearly include the prelaunch. INCENTIVIZE CLEARLY - The commission amount is not exciting, it doesn’t make projections, and it doesn’t say WHEN the affiliates will be paid. GET ORGANIZED - The emails are ALL OVER THE PLACE. Which emails are the top converters? In what sequence do you email if you can only do one? Deadline day emails, etc. LIMIT OVERWHELM - The number of choices are overwhelming. None of them are clickbait and short. You need at least one of these. SIMPLIFY SUBJECT LINES - There are WAY too many subject line choices. The free gift email only has one free gift subject line; this doesn’t match the body copy. MORE OUTSPOKEN COPY - The body bullets are WAY more interesting than the subject lines. The bullets are way more approachable and story based. Test those bullet points. Subject lines are the most important. BANNER COMPLIANCE - Are these Facebook compliant? If so, say so. If not, they need to be newsletter or website based ONLY and they need to be clearly marked. SELL AND EXCITE - Where are the proof elements? Where is the excitement? List prizes, include who has signed up (create FOMO), list examples of who is in the series. ALWAYS BE SELLING! Subject line for #2 is confusing. It doesn’t easily make the connection that it is poop and is in my opinion, a bit stale. GREAT IN THESE AREAS: 1. Excellent, short video from Shivan (she’s so great on camera) talking about custom swipe, etc. Love how she also talks about a recip at the end. 2. Love how Shivan confirms you are registered now because you saw this video. Very clear. 3. Beautiful page, good flow.