INDEX
1. BRIEF INTRODUCTION AND ADVANTAGES
2. PROCESS OF CONTENT CURATION
3. USEFUL TOOLS
4. USEFUL EXAMPLES
1. BRIEF INTRODUCTION AND ADVANTAGES
WHAT IS CONTENT CURATION?
ADVANTAGES
CREDIBILITY
PROMOTES
SUPPORTS
IMPROVES
PROVIDES
2. PROCESS OF CONTENT CURATION
How?
1
5
2
3
4
6
2. Source of Information:
Develop a System
1. Understand and Find
Information: Time and Effort
3. Filter, Personalize and
Evaluate: Critically appraise
CONTENT
CURATION
PROCESS
1
5
2
3
4
6
4. Organize and Publish:
Meaning through Context
5. Update: Review and
Replace
6. Analysis: Draw Insights
CONTENT
CURATION
PROCESS
For beginners:
3. USEFUL TOOLS
For intermediate level:
For advance level:
4. USEFUL EXAMPLES
➔ Mix and match media and channels to add dimension and depth
➔ Add distinct value
➔ Always credit (and link to) your sources
➔ Relevant content
➔ User-generated content
THANK YOU!
MARÍA ROCA MENGUAL
ALEXANDRA GOMES ROJAS
ALEXIA GARCÍA MESA
ANA Mª OCAMPO FLÓREZ
Group 6 - Group 82
Digital Marketing - 28th April

The Art of Content Curation