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The Art of Growth Hacking by Neil Patel
The document discusses various strategies for growth hacking and customer acquisition, emphasizing the importance of distribution channels and integrations. It highlights the significant number of users across popular platforms and suggests optimizing methods like work emails, embeds, and free tools to enhance product engagement. Additionally, it encourages continuous testing and measurement to improve conversion rates and drive revenue.
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The Art of Growth Hacking by Neil Patel
- 1. GROWTH HACKING Neil Patel Jointhe KISSmetrics team! kissmetrics.com/careers
- 2.
- 3. ! “Growth is important,and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
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- 5. HOW DO YOUREACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
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- 7. Google AdWords Cost peracquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
- 8.
- 9. Five strategies fordistribution Integrations Work Emails Embeds Powered By Free Stuff
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- 11. DOWN WIT’ O.P.P. OTHER PEOPLE’SPLATFORMS
- 12. Shopify has 30,000+businesses
- 13. Salesforce has 100,000+businesses
- 14. Box has 120,000+businesses
- 15. 37signals has 150,000+businesses
- 16. Yammer has 200,000+businesses
- 17. Constant Contact has400,000+ businesses
- 18. Github has 1,900,000+people
- 19. MailChimp has 2,000,000+people
- 20. Google Apps has4,000,000+ businesses
- 21.
- 22. Google Analytics has30,000,000+ accounts
- 23. Evernote has 30,000,000+people
- 24. Dropbox has 50,000,000+people
- 25. How to optimizeintegrations Integrations make your product better Measure your conversions and revenue Discover valuable integrations Ask users about integrations Make your partner pages awesome
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- 30. How to optimize“Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
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- 34. How to optimizeembeds Why should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
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- 37. How to optimize“Powered By” What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
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- 42. How to optimizefree tools Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue
- 43. FIGURE OUT WHAT’SBEST FOR Your Product
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- 45. We’re hiring. Joinour team! kissmetrics.com/careers Neil Patel [email protected]