The audience profile

The audience profile

• 1.
  THE AUDIENCE PROFILE Laurenis 23 and lives in London. She is a passionate music fan and when a teenager she used to collect band posters and merchandise. Lauren loves all genres of music but has a profound love for drum n bass as she spends a lot of time out with friends at different clubs and bars. Lauren is currently in her last year of university but also has a part time high paid job; she is revelling in life with little dependence on her family. Lauren has a just above average disposable income which she spends on an average of 3 albums a month and different gig tickets. She loves reading the magazine to discover new music and artists; she also reads the magazine for personal reasons as she can then discuss the music/artists within her friendship circle. Lauren is highly savvy to digital technology; her frequent use of social media every day helps her enhance her social life, especially the use of twitter which she uses an average of 30 times a day. She regularly listens to spotify of an evening before a night out to get ready for the night ahead. An adventurous fun filled adrenaline seeker, Lauren loves the live music experience; she has been to Reading festival three consecutive years and is planning to go to cream fields a dance festival in the upcoming year. She also loves huge arena shows such as Eminem, Rhianna and Ed Sheeran. Though a compassionate music fan, this isn’t depreciation to her other interests – sport, TV, Acting, fashion and makeup.