The document discusses business relationship management (BRM). It introduces BRM and how it aims to maintain positive customer relationships according to ITIL. BRM identifies customer needs and ensures appropriate services are developed to meet those needs. Personal relationships provide lessons for BRM, as relationships require inspiring trust, listening, and treating partners well. Good BRMs define and build trust, understand business needs, and have broad industry and technology knowledge. BRM is a competency that can be a role or held by anyone seeking to understand customer demand.