Technology But first… The OSCAR’S
Quick quiz What do we mean by a simultaneous release? What are the advantages of one? How are the IMAX and the Dark Knight connected? What is the advantage of digital technology? What advantages are there to blu-ray? What was the digital screens network? What could effect cinema attendances? Why are stars important to the film industry? Why is genre important to the film industry? What is a film festival?
Technological determinism Assumption that technological progress is inevitable and determines the shape and nature of social change.
Film festivals Sundance film festival Cannes film festival
 
BRITISH CINEMA Final topic
What is a British Film?
Is the British Film Industry in anyway distinctive and different? How does it cope with having to survive in the shadow of Hollywood?
The British Film Industry A powerful medium that: Tells British stories Shows how the British see themselves How we see the world Explorations of British life Serve many diverse cultural purposes - issues that effect them, relationships between groups and societies Recently pushing boundaries on gender, ethic groupings, national identities and regional identities
BRITISH FILM TODAY Tessa Jowell did not mention Film in her budget. Cinema audiences up however mainly for US films International distribution is where it lies and that Britain just worries about production Seen as a cottage industry 95% of production companies employ fewer than 10 staff Make 20 films a year approx - Bollywood = 1000 America can make profits from even rubbish films by putting them out in different media’s.
Activity Produce a timeline regards to British Cinemas progression from the 1930’s to the current day. When was British cinema most popular? What genre of films were we making at which times and why?
Surviving in the Shadows What did Alan Parker have to say about British film? Which do feel is the most important point made by Parker? Why is it seen as one of the most dynamic industries in the world? What has the government done to improve the film industry? Why do British films find it hard to reach their market? What could turn to British industrial control for the first time in 50 years?
Activity Complete the production, distribution and exhibition table for British Cinema. Where can they find funding? Where do they go for distribution? Where are they exhibited?
Activity If Britain cannot complete on the world stage, and retiring to a ‘cottage industry’ style of production is not moving forward, what approach should British film take?  CONSIDER DEVELOPMENTS IN PRODUCTION, DISTRIBUTION, AND EXHIBITION.
David Cameron Make more commercial films! What are the advantages and  disadvantages  to this approach? What does Charlie Brooker say the issues are?
Two models This is England Production Distribution Exhibition Harry Potter Production Distribution Exhibition
INDEPENDENT FILM Film produced mostly outside the major studio. Normally not mass marketed. Majority are partially produced and distributed by a major studio, less than half of the budget most come from a major studio to be considered independent.
Differences Independent Mainstream Not profit driven Usually about tackling issues Audience is forgotten Usually made by auteurs Paranormal activity budget $15,000 Usually grow in popularity at the cinema DVDs sales and rereleases biggest return Promote through word of mouth Made for profit Appeal to as many people as possible Avatar budget $237 million poss $150 million on promotion and advertising! Will take the most money in the vital opening weekend
‘ Indiewood’ Many of the films these days are ‘Indiewood’ made by an independent director but funded by Hollywood through their ‘independent’ film production companies such as Fox Searchlight and Paramount vantage. Financed by tent pole movies made by the parent company Goes against the idea of what independent is!
Example of independent films that have achieved success! Paranormal activity Juno Lost in Translation In Bruges Donnie Darko
British film industry may suffer though as more talent moves to Hollywood! Digital technology may keep them at home?
How do you view the consumer of films? Is he or she using this form of entertainment for escapism, or companionship, or entertainment?  Is he or she the victim of advertising and marketing when making choices of what to see, or is he or she perfectly able to make his or her choices?
Industry and audiences Produce a diagram to show the relationship between audiences and the film industry. This can take the form you choose but you should aim to include the product somewhere too. Consider how producers exert pressure on audiences and vice versa
Power Fan Industry
Power Fan - on the increase with new technologies Word of mouth Websites Emails Mobile phones Text messaging Fan clubs Conventions Been able to dictate slow burning cult movies out of ones that have initially flopped Industry - on the increase due to rise in conglomerates They can now: Make, finance and distribute their own film Reviewing films in newspapers/TV/radio stations Publish film scripts/soundtracks Screening films via cinema/TV channels

The british film industry

  • 1.
  • 2.
    Quick quiz Whatdo we mean by a simultaneous release? What are the advantages of one? How are the IMAX and the Dark Knight connected? What is the advantage of digital technology? What advantages are there to blu-ray? What was the digital screens network? What could effect cinema attendances? Why are stars important to the film industry? Why is genre important to the film industry? What is a film festival?
  • 3.
    Technological determinism Assumptionthat technological progress is inevitable and determines the shape and nature of social change.
  • 4.
    Film festivals Sundancefilm festival Cannes film festival
  • 5.
  • 6.
  • 7.
    What is aBritish Film?
  • 8.
    Is the BritishFilm Industry in anyway distinctive and different? How does it cope with having to survive in the shadow of Hollywood?
  • 9.
    The British FilmIndustry A powerful medium that: Tells British stories Shows how the British see themselves How we see the world Explorations of British life Serve many diverse cultural purposes - issues that effect them, relationships between groups and societies Recently pushing boundaries on gender, ethic groupings, national identities and regional identities
  • 10.
    BRITISH FILM TODAYTessa Jowell did not mention Film in her budget. Cinema audiences up however mainly for US films International distribution is where it lies and that Britain just worries about production Seen as a cottage industry 95% of production companies employ fewer than 10 staff Make 20 films a year approx - Bollywood = 1000 America can make profits from even rubbish films by putting them out in different media’s.
  • 11.
    Activity Produce atimeline regards to British Cinemas progression from the 1930’s to the current day. When was British cinema most popular? What genre of films were we making at which times and why?
  • 12.
    Surviving in theShadows What did Alan Parker have to say about British film? Which do feel is the most important point made by Parker? Why is it seen as one of the most dynamic industries in the world? What has the government done to improve the film industry? Why do British films find it hard to reach their market? What could turn to British industrial control for the first time in 50 years?
  • 13.
    Activity Complete theproduction, distribution and exhibition table for British Cinema. Where can they find funding? Where do they go for distribution? Where are they exhibited?
  • 14.
    Activity If Britaincannot complete on the world stage, and retiring to a ‘cottage industry’ style of production is not moving forward, what approach should British film take? CONSIDER DEVELOPMENTS IN PRODUCTION, DISTRIBUTION, AND EXHIBITION.
  • 15.
    David Cameron Makemore commercial films! What are the advantages and disadvantages to this approach? What does Charlie Brooker say the issues are?
  • 16.
    Two models Thisis England Production Distribution Exhibition Harry Potter Production Distribution Exhibition
  • 17.
    INDEPENDENT FILM Filmproduced mostly outside the major studio. Normally not mass marketed. Majority are partially produced and distributed by a major studio, less than half of the budget most come from a major studio to be considered independent.
  • 18.
    Differences Independent MainstreamNot profit driven Usually about tackling issues Audience is forgotten Usually made by auteurs Paranormal activity budget $15,000 Usually grow in popularity at the cinema DVDs sales and rereleases biggest return Promote through word of mouth Made for profit Appeal to as many people as possible Avatar budget $237 million poss $150 million on promotion and advertising! Will take the most money in the vital opening weekend
  • 19.
    ‘ Indiewood’ Manyof the films these days are ‘Indiewood’ made by an independent director but funded by Hollywood through their ‘independent’ film production companies such as Fox Searchlight and Paramount vantage. Financed by tent pole movies made by the parent company Goes against the idea of what independent is!
  • 20.
    Example of independentfilms that have achieved success! Paranormal activity Juno Lost in Translation In Bruges Donnie Darko
  • 21.
    British film industrymay suffer though as more talent moves to Hollywood! Digital technology may keep them at home?
  • 22.
    How do youview the consumer of films? Is he or she using this form of entertainment for escapism, or companionship, or entertainment? Is he or she the victim of advertising and marketing when making choices of what to see, or is he or she perfectly able to make his or her choices?
  • 23.
    Industry and audiencesProduce a diagram to show the relationship between audiences and the film industry. This can take the form you choose but you should aim to include the product somewhere too. Consider how producers exert pressure on audiences and vice versa
  • 24.
  • 25.
    Power Fan -on the increase with new technologies Word of mouth Websites Emails Mobile phones Text messaging Fan clubs Conventions Been able to dictate slow burning cult movies out of ones that have initially flopped Industry - on the increase due to rise in conglomerates They can now: Make, finance and distribute their own film Reviewing films in newspapers/TV/radio stations Publish film scripts/soundtracks Screening films via cinema/TV channels