The Chicken Or The Egg: The Real Deal About "Viral" Marketing

The Chicken Or The Egg: The Real Deal About "Viral" Marketing

• 1.
  The Chicken orthe Egg? The Real Deal About “Viral” Marketing
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  Who am I?award-winning social media consultant,  blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
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  Any marketing tacticor content that encourages “pass along” sharing, which then changes that message’s level of influence. Definition
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  A.K.A. “ buzzmarketing” “ word of mouth” or “WOM” “ creating a buzz” “ media leverage”
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  3 concepts tograsp 7 critical criteria 3 imperatives The 3-7-3 Approach
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  Concept #1 Viralmarketing is created - not born.
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  People hate theterm “viral marketing” and probably always will. Concept #2
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  Not all viralmarketing is positive. Just ask Nike and Chevrolet. Concept #3
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  Criteria #1 Freeand short rule.
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  Criteria #2 Doesn’tforce behavior change, but does allow for it.
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  Criteria #3 It’snot just entertaining, but people can see themselves doing it .
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  Criteria #4 Feedsoff how people work.
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  Criteria #5 Scalabilityis hard wired.
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  Criteria #6 Facilitateseasy sharing.
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  Criteria #7 LeveragesO.P.S.
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  Listen RSS feeds/emailsubscriptions Google Alerts search.twitter.com TweetBeep Conversation monitoring tools (Buzzlogic, Radian6) Imperative #1
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  Set your killswitch. Imperative #2
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  Imperative #3 Onceyour campaign “goes viral” it no longer belongs to your brand.
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  Questions? Interactivity
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  xynoMedia www.FriendFeed.com/LenaWest 914.377.0600Connect