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The Concept of Email Marketing Explained
Email marketing involves sending commercial messages to prospects or customers through email, with types including transactional and direct emails. It boasts a high return on investment (ROI) and effectiveness, with benefits such as increased brand awareness and better customer retention. Building successful email campaigns involves creating targeted email lists, setting clear objectives, crafting compelling content, and utilizing appropriate marketing tools.
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The Concept of Email Marketing Explained
- 2. What is EmailMarketing? Email marketing is defined as an act of sending a commercial message, usually to a group of prospects or customers, using email. It consists of using email to: - Request Business - SendAdvertisements - Promote Products or Services - Solicit Sales or Donations
- 3. You can carryout email marketing using below-mentioned email types Transactional Emails Direct Emails Types of Email Marketing
- 4. Transactional Emails Transactional emailsare triggered based on customer's action with a company. Order Confirmation Emails Order Status Emails Email Receipts Reorder Emails Password Reset Emails Abandoned Cart Messages Transactional emails have a high open-rate of 51.3% compared to 36.6% for newsletters
- 5. Direct emails aresent solely to communicate a promotional message with the customer or potential clients. Product CatalogSpecial Offer Free Samples BrochuresAdvertisements Upcoming Events Direct Emails 60% of customers have purchased after receiving a promotional message by email.
- 6. ROI of EmailMarketing According to the DMA and Demand Metric Survey, the median email marketing ROI is 122%. That’s 4X higher than other digital marketing channels. Other ROI Case Studies for Email Marketing 80% - According to agency professionals surveyed by eConsultancy 73% - According to in-house marketers surveyed by eConsultancy 28.5% - According to Chief Marketer 2,600% - According to a HubSpot study
- 7. Benefits of EmailMarketing Cost-Effective Strategy IncreasesBrand Awareness Reach the Global Audience Boost Company Sales Better Return -On-Investment Demographic Segmentations Ease of Data Sharing Highly Targeted Approach
- 8. Insightful Email MarketingStatistics 73% of marketers agree that email is the top digital marketing platform for ROI. 89% of the marketers said that email is their primary lead generation channel. Email is the third most influential source of information for B2B audiences. 58% of millennials claim they prefer to communicate via email. 80% of professionals believe that email marketing improves customer retention. 44% of the audience check their email for a deal from their favorite brands.
- 9. How to Builda Successful Email Campaign? 1. Create a Targeted EmailList Start with an email list full of quality leads that are interested in buying from you. Did You Know? Targeted email campaigns get 14.64% more opens, and 59.99% more clicks compared to non- segmented ones.” ~ Mailchimp
- 10. 2. Identify YourEmail Marketing Goals Think about what you want to achieve through email marketing campaigns, such as: Welcoming newsubscribers Nurturing existingsubscribers Re-engaging subscribers The primary goal of 54% of email marketers is to upsurge the engagement rate ofemails. ~ Ascend2 Boost engagement Did You Know?
- 11. 3.Know Your EmailTypes Transactional emailsuch as welcomemessages A direct email with promotional contents in it It’s important to learn the different types of emails that your brand can send. It could be:
- 12. 4.Craft Your EmailSubject Line Subject line plays a key role in getting people to open as well as click your messages. Improve your subject line with these tips: Keep it simple and precise Include 50 characters or fewer Add personalization Avoid spam triggerwords
- 13. 5. Write theBest EmailCopy A well-written email will inform and persuade the reader to buy from you. Tips for writing a compelling email copy: Don't over-communicate Keep messages clear and brief Be polite Check yourtone Proofread Personalize your content Include short and clear CTA
- 14. 6. Focus onEmail Design It's essential to use a responsive email template that's good to look at. Include plenty of white space Use alt tags to describe images Avoid hiding information in images Mobile-optimized templates 65% of users prefer emails with mostly images, compared to 35% who prefer text. ~ HubSpot Did You Know?
- 15. 7. Test andTrack Email testing and tracking enable you to figure out what’s working and what’s not with your campaigns. Test: Design, and layout Email copy, Subject line, and CTA Send times Segmented list Monitor: Opens, clicks, unsubscribes, and forwards.
- 16. SEND 8. Choose EmailMarketing Tools Find tools that help you create more successful email marketing campaigns. It should have the following features: Easy campaign creation and automation Quick integrations with the software you use Allows you to segment the audience Performs in-depth analytics on performance Did You Know? 75% of marketers currently use at least one type of marketing automation tools. ~ Social Media Today
- 17. 9. Create Opt-InForms Create attractive opt-in forms in your website that encourage people to sign up. Different types of opt-in forms: It appears when people arrive onyour site. It appears when people are about to leave the website. It can appear on any page and blanks out the rest of the content temporarily. Welcome forms Lightbox popups Exit-intent popups
- 18. 10.Plan Emails andFollow-ups Planning ensures that your communication strategy runs smoothly. A right approach for planning and follow-up includes determining: Type of email, as mentioned in step #3 Content idea Email frequency Important dates andevents
- 19. Examples of AmazingEmail Campaigns Adidas The welcome email from Adidas comes with bold colors and graphics showcasing their most popularproducts. It has a coupon code of 15%, which is redeemable upon anypurchase. This tactic builds brand loyalty, which will lead to an increase in conversion.
- 20. BuzzFeed BuzzFeed offers thebest of the content that people want to share online. They are successful in gaining subscribers and also retaining them with interesting messages. Their newsletter comes with intriguing subject lines, compelling email copy, visuals, and CTA.
- 21. Rise andShine reBloom providedsome information for better sleep in their newsletter Rise and Shine They used call-to-action buttons to learn more about the topic. They also supplied readers with a solution, which many subscribers would love to know.
- 22. Email Marketing PerformanceBenchmarks Average benchmarks for all industries: Average open rate: 17.8% Average click-to-openrate: 14.3% Average click-through rate: 2.6% Average bounce rate: 0.7% Average unsubscribe rate:0.1%
- 23. Breakdown for averagemetricsacross industries:
- 24. Email Marketing Takeaways Startyour email marketing campaign now Group your email list through segmentation Add a personalized touch to your messagesAdd a personalized touch to your messages Master the latest tools for campaign execution Experiment multiple versions of campaign Always track and measure the performance
- 25. Know more aboutour solution and get the best service for your business. 300 ERoyal Ln # 127, Irving, Texas 75039 1 -888 - 494 - 0588 |[email protected] /Blue.Mail.Media/ /Blue.Mail.Media/ /company/blue-mail-media Blue Mail Media provides customized B2B email and mailing lists configured as per industry, geographic regions, demographics, size of the prospective market and so on. With a motive to support your sales and marketing teams in the lead generation process, Blue Mail Media maintains a rich directory of decision makers across all industries and provides marketers with complete access to information to reach out to their prospects via emails, physical mails or telephone. About Us: WWW.BlueMailMedia.com