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![API-Enabled Connected Car Service Provider
Driving New Business Models And Partnerships
Beyond enhancing the user experience,
APIs enable new business and
partnership
250M connected cars = big data
Telemetry history
APIs lets you monetize this
information
24 © 2014 CA. ALL RIGHTS RESERVED.
Connected car API
infrastructure
Correlate
Anonymize
Secure
Insurance
Urban planning
Real-time traffic info
[your idea here]
Emergency response](https://image.slidesharecdn.com/theconnectedcarandapis-140929163157-phpapp02/75/APIs-Fueling-the-Connected-Car-Opportunity-Scott-Morrison-SVP-Distinguished-Engineer-CA-Technologies-24-2048.jpg)
Uploaded byCA API Management
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguished Engineer, CA Technologies
The document discusses the role of APIs in the connected car ecosystem, highlighting their importance for customer acquisition, development, and enhancing user experience. It examines various business scenarios, including remote companion apps and automotive commerce, while emphasizing security and risk management associated with API usage. Additionally, it outlines considerations for API management to drive innovation and partnerships within the connected car market.
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APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguished Engineer, CA Technologies
- 1. APIs Fueling the“Connected Car” Opportunity K. Scott Morrison SVP & Distinguished Engineer September 22, 2014
- 2. Auto Customer Lifecycle Moving from customer acquisition to customer development Avg. 6 Year Vehicle Ownership 2 © 2014 CA. ALL RIGHTS RESERVED. AWARENESS NURTURE PURCHASE
- 3. Auto Customer Lifecycle Moving from customer acquisition to customer development Premium services ADVOCACY 3 © 2014 CA. ALL RIGHTS RESERVED. CUSTOMER ACQUISITION CUSTOMER DEVELOPMENT Auto commerce Infotainment Companion apps Web onboarding Mobile onboarding Avg. 6 Year Vehicle Ownership AWARENESS NURTURE PURCHASE LOYALTY
- 4. The “Connected Car”Ecosystem Complexities Of Connectivity APIs Enable with APIs and Control with Identity 4 © 2014 CA. ALL RIGHTS RESERVED.
- 5. APIs Connect Everything Accelerate app delivery and expand routes to market through secure integration EXTERNALIZE DATA & OPTIMIZE TRAFFIC MANAGE API & DEVELOPER LIFECYCLES 5 © 2014 CA. ALL RIGHTS RESERVED. SECURE API ACCESS API API API API API API
- 6. How APIs CanHelp with Connected Car Business Scenarios
- 7. Onboard Prospects viaWeb & Mobile “More Than 50 Percent Of Customers Make Their Decision Online”* COMPOSITE WEB & MOBILE APPS SOCIAL LOGIN INTEGRATION 7 © 2014 CA. ALL RIGHTS RESERVED. FRICTIONLESS CONSUMER EXPERIENCE *www.mckinsey.com/client_service/marketing_and_sales/latest_thinking/eight_trends_shaping_digital_marketing_in_t he_auto_industry
- 8. Remote Companion AutoApps “Owners Request Remote Door Unlock Assistance More Than 60K Times Per Month”* ONBOARD INTERNAL DEVELOPERS DELIVER PRIVILEDGED USER ACCESS 8 © 2014 CA. ALL RIGHTS RESERVED. ACCELERATE SECURE APP DELIVERY *www.media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2013/Jun/0605-remote-link-app.html
- 9. In-Car Infotainment Apps “Games And Infotainment Apps Market Worth $65bn By 2016”* MANAGE APIs & EXTERNAL DEVELOPERS END-TO-END APP SECURITY 9 © 2014 CA. ALL RIGHTS RESERVED. ACCELERATE SECURE APP DELIVERY *http://www.itp.net/589730-games-and-infotainment-apps-market-worth-65bn-by-2016#.Uz7UMPldW8ARoadmap
- 10. Automotive Commerce “Nearly90% of survey participants were open to buying a UBI policy”* PARTNER & PAYMENT APIs COMPLY WITH STANDARDS & REGULATIONS 10 © 2014 CA. ALL RIGHTS RESERVED. COMPLIANT PARTNER COMMERCE *www.towerswatson.com/en/Insights/Newsletters/Americas/americas-insights/2013/Usage-Based-Insurance-Consumer- Survey
- 11. Premium Service Integration AUTO SUPPLY CHAIN APIs FLEET TRACKING APIs 11 © 2014 CA. ALL RIGHTS RESERVED. TRAFFIC MANAGEMENT APIs
- 12. APIs Improving Lifestylebeyond Auto 12 © 2014 CA. ALL RIGHTS RESERVED.
- 13. An “Agile” DigitalPlatform Emerges APIs provide connectivity while identity provides the control point IDENTITIES APP API DATA 13 © 2014 CA. ALL RIGHTS RESERVED. Seamlessly connect Enterprise Data to Your Digital Ecosystem Accelerates Mobile App Development Enables multi-channel engagement Extend Reach into new markets
- 14. API Architecture ofthe Connected Car that delivers Security while Improving UX
- 15. 15 © 2014CA. ALL RIGHTS RESERVED. Connected Car Service Provider 3rd party service/soc ial APIs APIs APIs APIs Of The Connected Car App App App
- 16. 16 © 2014CA. ALL RIGHTS RESERVED. Connected Car Service Provider 3rd party service/soc ial Companion App APIs APIs APIs { unlock} { unlock}
- 17. Mobile Powered CarSharing Service {book it} 17 © 2014 CA. ALL RIGHTS RESERVED. Connected Car Service Provider {pickup} {find it} 3rd party service/soc ial APIs APIs APIs
- 18. Security Matters Too “My Car Was Hacked” SAFETY When cars can be controlled remotely… 18 © 2014 CA. ALL RIGHTS RESERVED. PRIVACY Locate users Abuse of driver history data APIs are becoming the attack vector of choice for the new generation of hackers
- 19. Public vs ConfidentialApps Public devices and public clients shift burden of authentication to a user (lowering UX) Pattern: Secure API flows which assert registered device/client Mobile 19 © 2014 CA. ALL RIGHTS RESERVED. Connected Car Service Provider {prove possession} Register device, app HSM In-car app
- 20. UX Disruptors Key defensive techniques, such as user authentication disrupt UX The impact on user experience is more severe in mobile context Compounding factors: CHALLENGE FREQUENCY NUMBER OF SECRETS SECRET COMPLEXITY 20 © 2014 CA. ALL RIGHTS RESERVED.
- 21. Reconciling UX AndSecurity 21 © 2014 CA. ALL RIGHTS RESERVED. IDENTIFY YOURSELF SHOW ME MY DATA
- 22. User-Managed Delegation Usersdelegate applications to act on their behalf Pattern: revocation should be as easy as delegation Authorize app, device … later, device lost or stolen Revoke app, device 22 © 2014 CA. ALL RIGHTS RESERVED. Connected Car Service Provider Connected Car Service Provider
- 23. Risk And Context-BasedAuthorization 23 © 2014 CA. ALL RIGHTS RESERVED. LOW Must have valid session MEDIUM Must have a ‘fresh’ session HIGH Registered device only Challenge user every x minutes Multifactor – Infotainment + mobile Risk associated with API call
- 24. API-Enabled Connected CarService Provider Driving New Business Models And Partnerships Beyond enhancing the user experience, APIs enable new business and partnership 250M connected cars = big data Telemetry history APIs lets you monetize this information 24 © 2014 CA. ALL RIGHTS RESERVED. Connected car API infrastructure Correlate Anonymize Secure Insurance Urban planning Real-time traffic info [your idea here] Emergency response
- 25. What An APIManagement Solution Should Look Like
- 26. API Infrastructure ForThe Connected Car CA API Management Solutions ENABLE INNOVATION App developer services Internal/3rd party developer on boarding API discovery App registration API Key issuing Analytics Billing Mobile SDKs DELIVER, SCALE AND SECURE API 26 © 2014 CA. ALL RIGHTS RESERVED. Runtime API services Secure API delivery Access control Enterprise integration Identity brokering Device registration Social/cloud integration Threat protection, sanitization
- 27. What An APIDelivery & Management Platform Should Look Like Transformation Routing Traffic Control Throttling Prioritization Caching Composition Authentication Entitlements API Keys Single Sign On Security Secure & Manage Interface + Data Token Service Performance Global Staging Developer Enrollment Plans Reporting Analytics Manage Developers Access to APIs Health Tracking Workflow 27 © 2014 CA. ALL RIGHTS RESERVED. API Docs Forums API Explorer Quotas Rankings Config Migration Patch Management Policy Migration Manage Lifecycle & Availability of API OAuth 1.x OAuth 2.0 OpenIDConnect Manage Access & Credentialing to API API
- 28. Addresses Critical API& Application Economy Needs ENABLE APP DEVELOPERS Accelerate application delivery by providing flexible access Provide ‘speed tracks with guard rails’ – embed security into mobile app APIs Deliver portal to to define and easily expose a set of APIs for development, testing, deployment, security runtime, hosting and delivery PROTECT APPs & APPLICATIONS Enforce authentication, access controls and authorization policies for APIs Secure API inputs and API outputs and provide application security, eg XSS and schema validation Simplify SSO and federation to apps and services through API brokering INTEGRATE EVERYTHING Streamline integration of cloud, on-premise and PaaS services Comprehensive, extensive mapping and protocol transformations – anything to anything Flexible deployment models – cloud portal and on-prem gateway 28 © 2014 CA. ALL RIGHTS RESERVED. MONETIZION & THE BUSINESS OF APIS Easy-to-use and flexible way to generate revenue for the use of APIs Provide analytics and reporting on API activity Deliver billing system integration to facilitate a single view into APIs and billing
- 29. K. Scott Morrison SVP & Distinguished Engineer [email protected] @KScottMorrison slideshare.net/CAinc linkedin.com/KScottMorrison ca.com
- 30. Copyright © 2014CA. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies. THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. CA assumes no responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY APPLICABLE LAW, CA PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will CA be liable for any loss or damage, direct or indirect, in connection with this presentation, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised in advance of the possibility of such damages. 30 © 2014 CA. ALL RIGHTS RESERVED.