Entrepreneurship & Innovation
Discovering New Business Models | The Entrepreneurial Mindset

04.22.15 | Nashville, TN

Dr. Michael Burcham

michael@michaelburcham.com
www.michaelburcham.com
615.400.7662
87%
Have Gone Out of
Existence
Of the Firms Listed in 1955
The Lifespan of a Successful S&P 500
67
Years
1920’s
15
Years
Today
The Law of Disruption
While	
  People	
  Change	
  Incrementally,	
  Technology	
  Improves	
  
EXPONENTIALLY
When an industry faces disruption, companies often fail to
appreciate quickly enough the nature, extent, and velocity
of the changes taking place. 
They bring new business models. 
They leverage new technologies. 
They are highly disruptive.
WHY? Disruptions start at an industry’s edge, among small
companies that provide specialized value to emerging
customer segments
Only
37%
of individuals think their organization is innovative…
Yet
79%
work environments.
would
feel
motivated
by
innovative
THE INNOVATION SEQUENCE
Mobile, Social, Camera, Sensors, Cloud and Data
$36	
  Trillion	
  in	
  stock	
  market	
  value	
  is	
  up	
  for	
  
RE-IMAGINATION
vs.
The Entrepreneurial Mindset
Why This Might
Fail
Why This Might
Work
YOU WERE
This doesn’t mean you were born to start companies. In fact, most people
shouldn’t start companies. But the will to create is encoded in human
DNA. And creation is the essence of entrepreneurship.

BORN AN ENTREPRENEUR
Gain a Competitive
Edge!
Grow Your
Business
Unit!
Expand Your
Network!
THE ENTREPRENEURIAL MINDSET
TO GROW — Think Small and Move Fast

The companies that operate in this manner are sure to
emerge as the leaders in the next decade.
CULTIVATING AN
ENTREPRENEURIAL MINDSET
Whether you work for a 10-person company, a giant
multinational corporation, a not-for-profit, government agency
or any type of organization in between 
to seize the new opportunities and 
meet the challenges of today’s market 
we need to think and act like we’re running a startup.
WHY DO WE NEED AN
ENTREPRENEURIAL MINDSET?
!
•  We are all making decisions with limited information !
•  In a time-compressed and resource limited environment !
•  There are no guarantees or safety nets!
•  We take on a certain amount of risk!
•  Competition is changing !
•  The market is changing!
•  Product and Service lifecycles are shorter and shorter!
!
!
THE TOOL KIT TO DEVELOP AN
ENTREPRENEURIAL MINDSET
"Develop your own
competitive advantage by
combining 3 puzzle pieces:!
!
Your	
  	
  
Assets	
  
Your	
  	
  
Aspira-ons	
  
The	
  
Market	
  
Reali-es	
  
1.
The next “New Thing” happens because we see
in our peripheral vision emerging opportunities
We Can Almost Feel the Change
THE NEXT NEW THING | Begins with a Dream
1.PRODUCT
5. KEY INGREDIENTS
6. PARTNERS
7. ESSENTIAL RECIPE
8. COST MODEL
 9. REVENUE MODEL
Whatisit?Whohasonelikeit?
Whynow?Whyme?
2. CUSTOMER
4. INTIMACY
3.DISTRIBUTION
Company Name
 Version Number
 Date
THE IDEA FRAME | WHAT IF
There are 7 core business model types
from which every business model 
is created.
BUSINESS MODELS | 7 CORE TYPES
THE TOOL KIT TO DEVELOP AN
ENTREPRENEURIAL MINDSET
"Plan to Adapt. Use the ABZ
method so that you can
adapt based on feedback
and lessons learned.!
2.
THE BUSINESS JOURNEY
THERE’S NO STRAIGHT LINE FROM “A” TO “B”
Most of Companies & Our Strategies 
are “off” by 10 Degrees
… so are most of our competitors
Closing the Gap Defines Success
THE TOOL KIT TO DEVELOP AN
ENTREPRENEURIAL MINDSET
"Build real, lasting relationships and deploy these into a
powerful professional network built on trust.!
3.
BUILD & MANAGE 

YOUR PROFESSIONAL NETWORK
A Successful Leader has to have a broader horizon that goes outside the
business. And the only way you are going to get that broader perspective
is to make sure that you are out there in your networks. 

In those networks you pick up information and bring it back into the
business.
THE TOOL KIT TO DEVELOP AN
ENTREPRENEURIAL MINDSET
"Develop a method to evaluate options and ideas to
determine the best new products and services for your
organization.!
4.
THE LEAN STARTUP MODEL
HELPING CORPORATIONS BE ENTREPRENEURIAL
The core of this entrepreneurial philosophy is pretty straightforward:

1.  Define your idea | plan
2.  Market test the concepts and assumptions (hypotheses meet
experiments)
3.  Build a Minimum Viable Product (MVP) | Prototype
4.  Roll out new features/designs that are responsive to the market
rather than “predictive” of the market
5.  Test, test, test
6.  Rinse and repeat
LEADERSHIP DECISION MAKING
REQUIRES AN ENTREPRENEURIAL MINDSET
•  Competitive advantage is a firm’s ability to outperform its competitors
(earn higher profits).
•  Sustained competitive advantage comes from maintaining higher
profits than competitors over long periods of time.
VALUE CREATION
FOR YOUR CUSTOMERS
THE HALO
THE TOOL KIT TO DEVELOP AN
ENTREPRENEURIAL MINDSET
"Build your skill as a Leader. Build your own Brand!!
5.
We Become
ü  What we Eat | Both body and brain health
ü  What we Read | Reading changes brain structure & performance
ü  The 5 People | With whom we spend most of our time


Knowing this, I use the following tool to map out my on
personal development plan – to ensure I have an active role in
the person I am becoming…
Personal	
  Life	
  My	
  Well	
  Being	
  
My	
  Brand	
  |	
  Iden-ty	
  Network	
  |People	
  Skill	
  |	
  Knowledge	
  
Experiences	
  
My	
  Goal:	
  
1st	
  Qtr	
   2nd	
  Qtr	
   3rd	
  Qtr	
   4th	
  Qtr	
  
Every 3-5 years should bring a period of
introspection | both in my organization as well
as in my personal life.
•  WE DO NOT LEAD an organization, department or group;
and your people do not follow strategic plans, fancy goals
or year-end reports | THEY FOLLOW A PERSON
•  Often, our understanding id diluted with operational plans,
goal setting, revenue and sales forecasting, cash flow, HR,
compliance and the company’s bottom line.

•  How You Influence Others is the Most Important 

Part of Leadership 




You Are Messing with Peoples’ Lives!
Individuals are hard-wired to belong

To groups and communities
That acknowledge their existence, accept them
And help them define their identity.

Boy	
  Scouts	
  or	
  Gangs,	
  It’s	
  all	
  about	
  
BELONGING
This Present Moment used to
be the Unimaginable Future
Stewart Brand 
The Clock of the Long Now
CONTACT INFORMATION




Dr. Michael R. Burcham


c.  615.400.7662
e. 
m@ec.co
w. 
www.ec.co
t.  www.twitter.com/michaelrburcham
l.  www.linkedin.com/in/michaelburcham
Handouts Available: www.slideshare.net/michaelburcham

The Entrepreneurial Mindset | 04.22.15

  • 1.
    Entrepreneurship & Innovation DiscoveringNew Business Models | The Entrepreneurial Mindset 04.22.15 | Nashville, TN Dr. Michael Burcham [email protected] www.michaelburcham.com 615.400.7662
  • 2.
    87% Have Gone Outof Existence Of the Firms Listed in 1955
  • 3.
    The Lifespan ofa Successful S&P 500 67 Years 1920’s 15 Years Today
  • 4.
    The Law ofDisruption While  People  Change  Incrementally,  Technology  Improves   EXPONENTIALLY
  • 5.
    When an industryfaces disruption, companies often fail to appreciate quickly enough the nature, extent, and velocity of the changes taking place. They bring new business models. They leverage new technologies. They are highly disruptive. WHY? Disruptions start at an industry’s edge, among small companies that provide specialized value to emerging customer segments
  • 6.
    Only 37% of individuals thinktheir organization is innovative…
  • 7.
  • 8.
  • 9.
    Mobile, Social, Camera,Sensors, Cloud and Data $36  Trillion  in  stock  market  value  is  up  for   RE-IMAGINATION
  • 10.
    vs. The Entrepreneurial Mindset WhyThis Might Fail Why This Might Work
  • 11.
    YOU WERE This doesn’tmean you were born to start companies. In fact, most people shouldn’t start companies. But the will to create is encoded in human DNA. And creation is the essence of entrepreneurship. BORN AN ENTREPRENEUR Gain a Competitive Edge! Grow Your Business Unit! Expand Your Network!
  • 12.
    THE ENTREPRENEURIAL MINDSET TOGROW — Think Small and Move Fast The companies that operate in this manner are sure to emerge as the leaders in the next decade.
  • 13.
    CULTIVATING AN ENTREPRENEURIAL MINDSET Whetheryou work for a 10-person company, a giant multinational corporation, a not-for-profit, government agency or any type of organization in between to seize the new opportunities and meet the challenges of today’s market we need to think and act like we’re running a startup.
  • 14.
    WHY DO WENEED AN ENTREPRENEURIAL MINDSET? ! •  We are all making decisions with limited information ! •  In a time-compressed and resource limited environment ! •  There are no guarantees or safety nets! •  We take on a certain amount of risk! •  Competition is changing ! •  The market is changing! •  Product and Service lifecycles are shorter and shorter! ! !
  • 15.
    THE TOOL KITTO DEVELOP AN ENTREPRENEURIAL MINDSET "Develop your own competitive advantage by combining 3 puzzle pieces:! ! Your     Assets   Your     Aspira-ons   The   Market   Reali-es   1.
  • 16.
    The next “NewThing” happens because we see in our peripheral vision emerging opportunities We Can Almost Feel the Change
  • 17.
    THE NEXT NEWTHING | Begins with a Dream
  • 18.
    1.PRODUCT 5. KEY INGREDIENTS 6.PARTNERS 7. ESSENTIAL RECIPE 8. COST MODEL 9. REVENUE MODEL Whatisit?Whohasonelikeit? Whynow?Whyme? 2. CUSTOMER 4. INTIMACY 3.DISTRIBUTION Company Name Version Number Date THE IDEA FRAME | WHAT IF
  • 19.
    There are 7core business model types from which every business model is created. BUSINESS MODELS | 7 CORE TYPES
  • 20.
    THE TOOL KITTO DEVELOP AN ENTREPRENEURIAL MINDSET "Plan to Adapt. Use the ABZ method so that you can adapt based on feedback and lessons learned.! 2.
  • 21.
    THE BUSINESS JOURNEY THERE’SNO STRAIGHT LINE FROM “A” TO “B”
  • 22.
    Most of Companies& Our Strategies are “off” by 10 Degrees … so are most of our competitors Closing the Gap Defines Success
  • 23.
    THE TOOL KITTO DEVELOP AN ENTREPRENEURIAL MINDSET "Build real, lasting relationships and deploy these into a powerful professional network built on trust.! 3.
  • 24.
    BUILD & MANAGE
 YOUR PROFESSIONAL NETWORK A Successful Leader has to have a broader horizon that goes outside the business. And the only way you are going to get that broader perspective is to make sure that you are out there in your networks. In those networks you pick up information and bring it back into the business.
  • 25.
    THE TOOL KITTO DEVELOP AN ENTREPRENEURIAL MINDSET "Develop a method to evaluate options and ideas to determine the best new products and services for your organization.! 4.
  • 27.
    THE LEAN STARTUPMODEL HELPING CORPORATIONS BE ENTREPRENEURIAL The core of this entrepreneurial philosophy is pretty straightforward: 1.  Define your idea | plan 2.  Market test the concepts and assumptions (hypotheses meet experiments) 3.  Build a Minimum Viable Product (MVP) | Prototype 4.  Roll out new features/designs that are responsive to the market rather than “predictive” of the market 5.  Test, test, test 6.  Rinse and repeat
  • 28.
    LEADERSHIP DECISION MAKING REQUIRESAN ENTREPRENEURIAL MINDSET
  • 29.
    •  Competitive advantageis a firm’s ability to outperform its competitors (earn higher profits). •  Sustained competitive advantage comes from maintaining higher profits than competitors over long periods of time. VALUE CREATION FOR YOUR CUSTOMERS THE HALO
  • 30.
    THE TOOL KITTO DEVELOP AN ENTREPRENEURIAL MINDSET "Build your skill as a Leader. Build your own Brand!! 5.
  • 32.
    We Become ü  Whatwe Eat | Both body and brain health ü  What we Read | Reading changes brain structure & performance ü  The 5 People | With whom we spend most of our time Knowing this, I use the following tool to map out my on personal development plan – to ensure I have an active role in the person I am becoming…
  • 33.
    Personal  Life  My  Well  Being   My  Brand  |  Iden-ty  Network  |People  Skill  |  Knowledge   Experiences   My  Goal:   1st  Qtr   2nd  Qtr   3rd  Qtr   4th  Qtr  
  • 34.
    Every 3-5 yearsshould bring a period of introspection | both in my organization as well as in my personal life.
  • 35.
    •  WE DONOT LEAD an organization, department or group; and your people do not follow strategic plans, fancy goals or year-end reports | THEY FOLLOW A PERSON •  Often, our understanding id diluted with operational plans, goal setting, revenue and sales forecasting, cash flow, HR, compliance and the company’s bottom line. •  How You Influence Others is the Most Important Part of Leadership You Are Messing with Peoples’ Lives!
  • 36.
    Individuals are hard-wiredto belong To groups and communities That acknowledge their existence, accept them And help them define their identity. Boy  Scouts  or  Gangs,  It’s  all  about   BELONGING
  • 37.
    This Present Momentused to be the Unimaginable Future Stewart Brand The Clock of the Long Now
  • 38.
    CONTACT INFORMATION Dr. MichaelR. Burcham c.  615.400.7662 e. [email protected] w. www.ec.co t.  www.twitter.com/michaelrburcham l.  www.linkedin.com/in/michaelburcham Handouts Available: www.slideshare.net/michaelburcham