This document discusses the importance and evolution of Application Release Automation (ARA) in the DevOps landscape, highlighting its critical role in improving the software delivery pipeline and customer experiences. It emphasizes the need for a cohesive DevOps toolchain to avoid fragmentation and inefficiencies, as well as the benefits of release orchestration in reducing release times and increasing software quality. Additionally, it addresses challenges associated with database deployments and advocates for automating database change management to enhance overall productivity and reduce risks.