The-Evolution-of-Marketing-Selling-vs-Marketing-Concepts-Converted.pdf

The-Evolution-of-Marketing-Selling-vs-Marketing-Concepts-Converted.pdf

• 1.
  TheEvolutionofMarketing: Sellingvs.Marketing Concepts AStrategicGuidetoModernBusinessPhilosophy.
• 2.
  SettingtheStage:Why UnderstandingThisDistinction Matters StrategicClarity Definingyourbusinessapproachiscrucialfor aligninginternalteamsandmakingresource allocationdecisionseffectively. MarketRelevance Intoday'scompetitivelandscape,businesses mustadaptfromtransaction-focusedmodelsto value-driven,customer-centricstrategiesto ensurelong-termviability. SustainableGrowth Thecoredifferencedictateswhetheryour focusisonshort-termsalesvolumeorbuilding enduringcustomerrelationshipsthatdrive repeatbusiness.
• 3.
  TheSellingConcept:FocusonTransaction CorePhilosophy Thebeliefthatconsumerswillnotbuyenoughofthefirm’ sproductsunlessthe firmundertakesalarge-scalesellingandpromotioneffort. • Focusesintenselyonproductsandaggressivesalestechniques. •Thegoalistomoveexistinginventoryquickly,regardlessoflong-term customerneeds. • Assumescustomerswillbuyifpersuaded,eveniftheproductisn'tperfectly suitedtothem. Thisconceptisoftenemployedforunsoughtgoods,suchasinsurance orblooddonations,wherethebuyerdoesn'tnaturallythinkof purchasing.
• 4.
  TheSellingConceptProcess:LinearandProduct-Driven Thismodelprioritisesefficiencyinproductionandsalesforceeffortaboveallelse.
• 5.
  TheMarketingConcept:FocusonCustomerValue CorePhilosophy Achievingorganisationalgoalsdependsonknowingtheneedsandwantsof targetmarketsanddeliveringthedesiredsatisfactionsbetterthan competitorsdo. • Startswiththecustomerandexternalmarketresearch. • Focusesonlong-termvaluecreationandrelationshipbuilding. •Thekeyisintegratingallcompanyactivitiestosatisfycustomers,leading tocustomerloyaltyandprofit. “Findwantsandfillthem.”
• 6.
  TheMarketingConceptProcess:Integratedand Customer-Led Successinthismodelisdrivenbysatisfyingcustomerneedsandbuildingdeeprelationships. TargetMarketResearch Identifycustomerneeds,wants,and painpointsbeforeproductionbegins. CustomerNeedsFocus Developproductsandservices specificallydesignedtomeetthose discoveredneeds. IntegratedMarketing Coordinateallcompanyfunctions (design,production,marketing)to delivervalue. ProfitviaSatisfaction Generateprofitthroughcustomer loyalty,repeatpurchases,andmarket sharegrowth.
• 7.
  KeyDifferences:Sellingvs.MarketingConcept StartingPoint Factory/Production TargetMarket/Needs CoreFocusExistingProducts CustomerNeeds Means SellingandPromoting IntegratedMarketing EndGoal ProfitviaSalesVolume ProfitviaCustomerSatisfaction Thesellingconceptisinside-out(startingwiththefactory),whilethemarketingconceptisoutside-in(startingwiththecustomer).
• 8.
  WhichApproachReignsSupremeToday?Real-WorldExamples MarketingConcept:Apple Appledoesn'tjustsellphones;itidentifiesandanticipatesdeepuserdesiresforseamless integration,intuitivedesign,andstatus,creatingintenseloyaltyandpremiumpricingpower. SellingConcept:LifeInsurance Whilesomemarketingexists,lifeinsurancelargelyreliesonthesellingconcept,usinghighly trainedagentsandtargetedpromotionstopersuadecustomerstobuyaproducttheymight notactivelyseekout. Modernbusinessesoverwhelminglyfavourthemarketingconceptasitbuildsresilienceandadaptability.
• 9.
  ThePowerofCustomer-Centricity:Why MarketingWins Long-TermRelationships Satisfiedcustomersbecome advocates,drivingrepeatbusiness andreducingacquisitioncosts. SustainedAdvantage Afocusonuniquecustomervalue makestheofferingdifficultfor competitorstoreplicatesolely basedonprice. MarketAdaptability Constantmarketresearchensures thecompanyremainsagileand capableoffutureinnovationbased onevolvingdemand. Themarketingconcepttransformstransactionsintopartnerships.
• 10.
  Q&AandKeyTakeaways:YourPathtoMarket Success PrioritiseResearch Investheavilyinunderstandingyour targetaudience'sgenuineneeds, notjusttheirstatedpreferences. IntegrateFunctions Ensureproduction,finance,and marketingareallalignedaroundthe centralgoalofcustomer satisfaction(themarketing concept). SeekLoyaltyOverVolume Focusonthevaluedeliveredto eachcustomer,asprofitable relationshipsaremoresustainable thanhigh-volume,low-margin transactions. Thankyou.Wenowwelcomeanyquestionsregardingtheapplicationoftheseconceptsinyourorganisation.