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Stigma has
surrounded the
act of online
dating.
Online dating …
- not safe
- for ‘losers’
- for people who are desperate
Prior to the late 1990’s online dating was not a popular phenomena.
[1]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-2-2048.jpg)
![Photo by robjewitt - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29186620@N06
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Online dating service sites collect personal data.
Individuals were afraid to reveal personal information.
[2]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-3-2048.jpg)
![Photo by Abby Lanes - Creative Commons Attribution License https://www.flickr.com/photos/10843892@N00
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The evolution of online dating can be
classified into three generations. [3]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-5-2048.jpg)
![Photo by pedrosimoes7 - Creative Commons Attribution License https://www.flickr.com/photos/46944516@N00
Created with Haiku Deck
Meeting people online became common among
those between the ages of 25 – 34 years old
SECOND
GENERATION
–
ALGORITHM
BASED
[4]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-10-2048.jpg)
![Photo by Marcus Ramberg - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/40021607@N00
Created with Haiku Deck
This
calculates
and
measures
how
much
users
have
in
common
based
on
a
series
of
input
quesNons
and
responses.
[5]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-13-2048.jpg)
![Photo by IntelFreePress - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/54450095@N05
Created with Haiku Deck
With
the
high
popularity
among
those
using
online
da:ng,
sites
have
recognized
the
conveniences
users
desire
and
have
progressed
to
meet
demands.
THIRD
GENERATION
–
SMAR
[6]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-15-2048.jpg)
![Photo by zilverbat. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08
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One in five
American’s now use
online dating apps in
pursuit of meeting a
significant other.
-Source: Pew Research Center
[4]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-16-2048.jpg)
![Photo by martinak15 - Creative Commons Attribution License https://www.flickr.com/photos/64636777@N03
Created with Haiku Deck
The app has removed the questionnaire
component, as they believe visual
photographic clues can reveal even more
about someone [7]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-18-2048.jpg)
![Photo by potzuyoko - Creative Commons Attribution License https://www.flickr.com/photos/69779588@N03
Created with Haiku Deck
All it takes
is a few
s e c o n d s
to grab
someone’s
attention.[8]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-19-2048.jpg)
![Photo by mrlins - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68467272@N00
Created with Haiku Deck
Tinder works – the app has 10
million users daily!
!
- Source: Digital Marketing Stats/Strategy/Gadgets!
[9]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-20-2048.jpg)
![Photo by *Passenger* - Creative Commons Attribution License https://www.flickr.com/photos/91118826@N04
Created with Haiku Deck
Selfies are now a
way to define
oneself and develop
a ‘social self’.
Snapping a pic has
become routine and
uploading has been
made easier than
ever [10]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-21-2048.jpg)
![Photo by Francis Bourgouin - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/84641606@N00
Created with Haiku Deck
Onlinedating
sitesare
growingata
rateof70%
peryear
-‐
Source:
The
Guardian
[11]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-22-2048.jpg)
![Photo by tim caynes - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/70021771@N00
Created with Haiku Deck
They
continuously
are adapting
and growing to
individual’s
‘digital
attachment’
[12]](https://image.slidesharecdn.com/1-150612182630-lva1-app6891/75/The-Evolution-of-Online-Dating-23-2048.jpg)
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The Evolution of Online Dating
- 1. Photo by Thomas8047- Creative Commons Attribution License https://www.flickr.com/photos/93482748@N02 Created with Haiku Deck The Evolution of Online Dating IS THE SUCCESS OF ONLINE DATING COMPANIES DEPENDENT ON TECHNOLOGY DEVELOPMENT? By: Brianne Moore
- 2. Photo by khalidAlbaih - Creative Commons Attribution License https://www.flickr.com/photos/47130629@N04 Created with Haiku Deck Stigma has surrounded the act of online dating. Online dating … - not safe - for ‘losers’ - for people who are desperate Prior to the late 1990’s online dating was not a popular phenomena. [1]
- 3. Photo by robjewitt- Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/29186620@N06 Created with Haiku Deck Online dating service sites collect personal data. Individuals were afraid to reveal personal information. [2]
- 4. Photo by Explirer- Creative Commons Attribution License https://www.flickr.com/photos/99084095@N00 Created with Haiku Deck These services did gain momentum and became appealing to individuals. It became a popular trend.
- 5. Photo by AbbyLanes - Creative Commons Attribution License https://www.flickr.com/photos/10843892@N00 Created with Haiku Deck The evolution of online dating can be classified into three generations. [3]
- 6. Photo by www.charlesthompsonphotography.com- Creative Commons Attribution License https://www.flickr.com/photos/86541980@N00 Created with Haiku Deck FIRST GENERATION – ONLINE PERSONAL ADS Online advertisements attracted individuals to attend face – to – face meet ups.
- 7. Photo by EdYourdon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72098626@N00 Created with Haiku Deck Potential romantic partners were introduced to test compatibility, and it was then decided weather they would or not be willing to meet.
- 8. Photo by Katie@!- Creative Commons Attribution License https://www.flickr.com/photos/62223337@N00 Created with Haiku Deck The advancement of social media simplified communication. Partners could now engage with one and other online.
- 9. Photo by JonathanCohen- Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34580986@N03 Created with Haiku Deck The result of successful matches fueled the trend. Seeing more engage and be confortable to communicate romantically online.
- 10. Photo by pedrosimoes7- Creative Commons Attribution License https://www.flickr.com/photos/46944516@N00 Created with Haiku Deck Meeting people online became common among those between the ages of 25 – 34 years old SECOND GENERATION – ALGORITHM BASED [4]
- 11. Photo by AMulligan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/15710456@N03 Created with Haiku Deck Online dating sites developed profile matching based off mathematical algorithms.
- 12. Photo by evilgreg3000- Creative Commons Attribution License https://www.flickr.com/photos/49171274@N00 Created with Haiku Deck Sites such as eHarmony, OkCupid and Match.com match individuals based off of match percentages.
- 13. Photo by MarcusRamberg - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/40021607@N00 Created with Haiku Deck This calculates and measures how much users have in common based on a series of input quesNons and responses. [5]
- 14. Photo by Rushtips.com- Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/92208668@N02 Created with Haiku Deck As the site’s collection of data grows the algorithm grows smarter Generating better and more accurate matches
- 15. Photo by IntelFreePress- Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/54450095@N05 Created with Haiku Deck With the high popularity among those using online da:ng, sites have recognized the conveniences users desire and have progressed to meet demands. THIRD GENERATION – SMAR [6]
- 16. Photo by zilverbat.- Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08 Created with Haiku Deck One in five American’s now use online dating apps in pursuit of meeting a significant other. -Source: Pew Research Center [4]
- 17. Photo by DenisBocquet - Creative Commons Attribution License https://www.flickr.com/photos/66944824@N05 Created with Haiku Deck Tinder Has shown the most success in doing this
- 18. Photo by martinak15- Creative Commons Attribution License https://www.flickr.com/photos/64636777@N03 Created with Haiku Deck The app has removed the questionnaire component, as they believe visual photographic clues can reveal even more about someone [7]
- 19. Photo by potzuyoko- Creative Commons Attribution License https://www.flickr.com/photos/69779588@N03 Created with Haiku Deck All it takes is a few s e c o n d s to grab someone’s attention.[8]
- 20. Photo by mrlins- Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68467272@N00 Created with Haiku Deck Tinder works – the app has 10 million users daily! ! - Source: Digital Marketing Stats/Strategy/Gadgets! [9]
- 21. Photo by *Passenger*- Creative Commons Attribution License https://www.flickr.com/photos/91118826@N04 Created with Haiku Deck Selfies are now a way to define oneself and develop a ‘social self’. Snapping a pic has become routine and uploading has been made easier than ever [10]
- 22. Photo by FrancisBourgouin - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/84641606@N00 Created with Haiku Deck Onlinedating sitesare growingata rateof70% peryear -‐ Source: The Guardian [11]
- 23. Photo by timcaynes - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/70021771@N00 Created with Haiku Deck They continuously are adapting and growing to individual’s ‘digital attachment’ [12]
- 24. Photo by JimNix / Nomadic Pursuits - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34825346@N02 Created with Haiku Deck Seeing that one’s next relationship may just be a click away
- 25. Photo by pareeerica- Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8078381@N03 Created with Haiku Deck Works Cited • 1. Tracy, J. (2013). Online Da:ng FAQ. Online Da4ng Magazine. • 2. Dwoskin, E. (2015). Where Were You 3 Minutes Ago? Your Apps Know. The Wallstreet Journal. • 3. Finkel, E. J., Eastwick, P., Karney, B. R., Reis, H.T., & Sprecher, S. (2012). Online Da:ng: A Cri:cal Analysis From the Perspec:ve of Psychological Science. Associa4on For Psychological Science. • 4. Smith, A. & Anderson, M. (2015). 5 Facts About Online Da:ng. Pew Research Center. • 5. Harrington, R. (2015). Da:ng Services Tinker with the Algorithms of Love. Scien4fic American. • 6. Wortham, J. (2014). I Had a Nice Time With You. On The App. The New York Times. • 7. Bilton, N. (2014). Tinder, the Fast – Growing Da:ng App, Taps an Age – Old Truth. The New York Times. • 8. Boyd. D. (2014). Why Snap Chat Is Valuable: It’s All About Afen:on. LinkedIn. • 9. Smith, C. (2015). By the Numbers: 17 Impressive Tinder Sta:s:cs. Digital Marke4ng Stats/Strategy/Gadgets. • 10. Erickson, C. (2013). The Social Psychology of the Selfie. Mashable. • 11. Jeffries, S. (2012). Is Online Da:ng Destroying Love? The Guardian. • 12. Dodgen – Magee, D. (2015). Therapy in an Age of Digital Afachment. California Southern Lectures. California Southern University.