The Future of
Mobile
Healthcare

November 2012
The mHealth panel




Prof. Christopher        Dr Tom Barber           Owen Booth     Jon Hoeksma       Emma
James                    Associate               Head of        Editor, eHealth   Sinden
Professor of             Professor and           Content,       Insider           Head |
Healthcare               Honorary                Diabetes UK                      Healthcare
Technology               Consultant                                               technology
(University of           Endocrinologist,                                         practice,
Warwick) and             University of                                            Ruder Finn UK
Director, Institute of   Warwick and
Digital Healthcare       UHCW NHS Trust


                                             ©Ruder Finn 2012
Ruder Finn 2012 mHealth
         Repor t

    Summary of key findings




            ©Ruder Finn 2012
Ruder Finn mHealth Repor t
•   The survey was conducted by
    YouGov among its online panel of
    GB adults
•   Total sample size was 2,148
    adults of whom 1,204 had
    access to a smartphone/ tablet
•   Fieldwork was undertaken
    between 26th -29th June 2012
•   The survey was carried out
    online. The figures have been
    weighted and are representative
    of all GB adults (aged 18+)



                                  ©Ruder Finn 2012
What are people using?




           ©Ruder Finn 2012
Current healthy living app
use




            ©Ruder Finn 2012
Reasons why respondents don ’t
currently use health apps

• I have no need to             But 21% said they
  access health-related         were very or fairly
  apps                          likely to use a service
• I prefer to talk to my        delivered via mobile
  doctor in person about        technology, to better
  any health-related            manage their health
  questions                     by the end of the
• I do not find health          year
  apps to be helpful
                      ©Ruder Finn 2012
What did respondents
want from mHealth?




          ©Ruder Finn 2012
Top three apps
For me….
• An app to book an
  appointment with the GP           For my doctor…
• An app to view your medical       • Monitoring devices that can alert
  records                             carers, doctors and nurses to a
• An app to check test results        health emergency
                                    • An app to access test results
                                    • Devices that enable doctors and
                                      nurses to record observations
                                      and share information while away
                                      from the surgery or hospital



                                 ©Ruder Finn 2012
Introducing the panel…




         ©Ruder Finn 2012
the
Institute of Digital Healthcare


                                   Christopher James
       Professor of Healthcare Technology & Director of IDH
Emerging model of
 the challenges we face
Healthcare
 Old   model of care:               New   model:
   Focus on acute conditions,        Focus on long term
    reactive management                conditions, prevention &
   Hospital centred, disjointed       continuing care
    episodes                          Integrated with people’s lives
   Doctor dependent                   in homes & communities
   Patient as passive recipient;     Team based, shared record
    self care infrequent              Patient as partner; self care
   Use of ICT rare                    encouraged & supported
                                      Dependent on ICT & devices
The Institute of Digital Healthcare
  who are we?

A world-class £4M 5-year funded partnership
 between the NHS, WMG, WMS and other
 relevant organisations

 Aims: to improve people’s health and
 wellbeing through the use of innovative digital
 technologies and methodologies
 Wedo this through high quality research,
 education and training capabilities
The Institute of Digital Healthcare
 what do we do?
Intervention
   Framework




Iterative Process
Mobile Health Technology:
A Clinician’s Perspective

                  Dr. Tom Barber
                  T.Barber@warwick.ac.uk
Associate Professor and Honorary Consultant Endocrinologist
         University of Warwick and UHCW NHS Trust

            The Future of Mobile Healthcare
             London, 27th November 2012
Outline of presentation

• My background

• General remarks regarding clinical applicability of m-health

• The case for obesity

• The Human Metabolism Research Unit

• Concluding remarks
My Background

Edinburgh
SHO General Medicine
1999-2001 (MRCP)          Newcastle University
                          1995-1998 (MBBS)
Carlisle and              SpR Endo 2001-2004
Middlesbrough
Junior House Officer
1998-1999

                          Cambridge University
University of Warwick     1992-1995 (MA Hons)
UHCW NHS Trust
2010-present
Associate Professor        Oxford University
Honorary Consultant        (OCDEM)
Endocrinology, Obesity,    2004-2007 DPhil
Metabolism, Diabetes       2007-2010 SpR Endo
                           and Locum Consultant
General remarks regarding clinical applicability of m-Health
 • Broad applicability: administration (appointments), direct and continuous
     monitoring of health/disease parameters, ‘alarms/alerts’, interaction
     with health care professionals, reminders, disease prevention
 • Confidentiality is key!
 • Ubiquity of usage of mobile devices and apps
 • Avoidance of acute admission in chronic disorders (eg. diabetes-related)
 • Ease of use/application is essential
 • Communication improved
 • Remote clinics (eg. thyroid disorders; remote communities)
 • Adjunctive rather than replacement
 • Facilitate many aspects of traditional healthcare
 • Paramedic application (communication with A&E)
 • Financial implications for NHS are substantial
 • Health of the nation
The Case for Obesity
The global obesity epidemic: trends in children
The Case for Obesity
Portion sizes and activity
The Case for Obesity
The Link Between Sleep Deprivation and Obesity




 Forest plot of the association between       Adults who sleep less than 5 hours
                                             Adults who sleep less than 5 hours
 short duration of sleep (≤5 hrs) and       per night have a 60% increase in the
                                            per night have a 60% increase in the
                                              risk for obesity compared to adults
                                             risk for obesity compared to adults
 obesity in studies carried out in adults
                                                        who sleep more
                                                        who sleep more
 Cappuccio et al. SLEEP 2008
The Case for Obesity
The effect of cold exposure on brown fat activation
in an obese man




A sugar-cube volume of brown fat can burn off up to 4Kg white fat in a year if stimulated
The Human Metabolism Research Unit
Concluding remarks
Developing the Diabetes UK
Tracker App
Owen Booth| November 2012
1. Let’s develop an app!
“We need to do an app because…”



●   Everyone’s doing them
●   Mobile is really important
●   Something something fundraising
●   Er…
Let’s start again…
How can we find out what our audience wants?

Diabetes UK Facebook page Snapshot: June 2012


●   Page likes 39,388
●   Total reach 46,381
●   Number of times DUK posts shared 682
●   Number of comments on DUK posts 667
●   Number of likes on DUK posts 2,818
What are they talking about?

Diabetes UK Facebook page comments


●   27% comments about Blood Glucose levels
●   26% people seeking medical information
●   18% concerned supporters
●   10% external links
●   8% complaints about diabetes
●   6% general conversation
●   5% people seeking nutritional advice
Will they talk to us?


● We used Facebook, Twitter and forums to ask our
  (potential) users about how they manage their condition…
● … and to source 15 face-to-face interviewees
● Then we fed the initial insights back to the community for
  comments
● … and got 200+ responses
What we found out

Key insights about our audience


●   They don’t tell the truth to their doctors
●   They think family and friends don't understand
●   They like to share information with their ‘inner circle’
●   They often keep notebooks to monitor their condition
●   …including their emotional state
User goals

“I want…”

● Something that helps me self-manage, even on bad days
● Something that’s easy to share with others
● To be able to communicate about the daily impact of my
  condition
● To participate in the development of my own healthcare
  plan
● A better relationship with my health care professional
Using the Diabetes UK Tracker app

● Log and track blood glucose, insulin, carbohydrates,
  calories, weight and ketones
● View data in day and week graphs to spot trends
● Track feelings - and see whether this affects levels
● Share entries with friends or healthcare professionals
● Save specific records as 'talking points‘
    Recognise patterns and use them as reminders in healthcare
     appointments.
    Get the most out of appointments by setting an agenda of
     concerns.
Results

●   25,000 downloads in first year
●   22,000 updates downloaded – suggests ongoing use
●   Extensive user feedback guiding continuing development
●   Third Sector Excellence Awards 2012: Use of Digital
    Media – Winner

● Unintended consequence: strong response from
  younger audience, who are often unengaged with their
  condition
Next steps



●   Other operating systems
●   Desktop version
●   Interest from other charities
●   Ability to take BG measurements straight from meter?
●   HCP involvement…???
Thank you
For further information about digital health contact Emma Sinden
Head| Healthcare Technology Practice
Ruder Finn UK
+44 (0) 7734 905583
esinden@ruderfinn.co.uk


                            ©Ruder Finn 2012

The Future of Mobile Healthcare

  • 1.
  • 2.
    The mHealth panel Prof.Christopher Dr Tom Barber Owen Booth Jon Hoeksma Emma James Associate Head of Editor, eHealth Sinden Professor of Professor and Content, Insider Head | Healthcare Honorary Diabetes UK Healthcare Technology Consultant technology (University of Endocrinologist,  practice, Warwick) and  University of Ruder Finn UK Director, Institute of Warwick and Digital Healthcare UHCW NHS Trust ©Ruder Finn 2012
  • 3.
    Ruder Finn 2012mHealth Repor t Summary of key findings ©Ruder Finn 2012
  • 4.
    Ruder Finn mHealthRepor t • The survey was conducted by YouGov among its online panel of GB adults • Total sample size was 2,148 adults of whom 1,204 had access to a smartphone/ tablet • Fieldwork was undertaken between 26th -29th June 2012 • The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+) ©Ruder Finn 2012
  • 5.
    What are peopleusing? ©Ruder Finn 2012
  • 6.
    Current healthy livingapp use ©Ruder Finn 2012
  • 7.
    Reasons why respondentsdon ’t currently use health apps • I have no need to But 21% said they access health-related were very or fairly apps likely to use a service • I prefer to talk to my delivered via mobile doctor in person about technology, to better any health-related manage their health questions by the end of the • I do not find health year apps to be helpful ©Ruder Finn 2012
  • 8.
    What did respondents wantfrom mHealth? ©Ruder Finn 2012
  • 9.
    Top three apps Forme…. • An app to book an appointment with the GP For my doctor… • An app to view your medical • Monitoring devices that can alert records carers, doctors and nurses to a • An app to check test results health emergency • An app to access test results • Devices that enable doctors and nurses to record observations and share information while away from the surgery or hospital ©Ruder Finn 2012
  • 10.
    Introducing the panel… ©Ruder Finn 2012
  • 11.
    the Institute of DigitalHealthcare Christopher James Professor of Healthcare Technology & Director of IDH
  • 12.
    Emerging model of the challenges we face Healthcare  Old model of care:  New model:  Focus on acute conditions,  Focus on long term reactive management conditions, prevention &  Hospital centred, disjointed continuing care episodes  Integrated with people’s lives  Doctor dependent in homes & communities  Patient as passive recipient;  Team based, shared record self care infrequent  Patient as partner; self care  Use of ICT rare encouraged & supported  Dependent on ICT & devices
  • 13.
    The Institute ofDigital Healthcare who are we? A world-class £4M 5-year funded partnership between the NHS, WMG, WMS and other relevant organisations  Aims: to improve people’s health and wellbeing through the use of innovative digital technologies and methodologies  Wedo this through high quality research, education and training capabilities
  • 14.
    The Institute ofDigital Healthcare what do we do?
  • 15.
    Intervention Framework Iterative Process
  • 16.
    Mobile Health Technology: AClinician’s Perspective Dr. Tom Barber [email protected] Associate Professor and Honorary Consultant Endocrinologist University of Warwick and UHCW NHS Trust The Future of Mobile Healthcare London, 27th November 2012
  • 17.
    Outline of presentation •My background • General remarks regarding clinical applicability of m-health • The case for obesity • The Human Metabolism Research Unit • Concluding remarks
  • 18.
    My Background Edinburgh SHO GeneralMedicine 1999-2001 (MRCP) Newcastle University 1995-1998 (MBBS) Carlisle and SpR Endo 2001-2004 Middlesbrough Junior House Officer 1998-1999 Cambridge University University of Warwick 1992-1995 (MA Hons) UHCW NHS Trust 2010-present Associate Professor Oxford University Honorary Consultant (OCDEM) Endocrinology, Obesity, 2004-2007 DPhil Metabolism, Diabetes 2007-2010 SpR Endo and Locum Consultant
  • 19.
    General remarks regardingclinical applicability of m-Health • Broad applicability: administration (appointments), direct and continuous monitoring of health/disease parameters, ‘alarms/alerts’, interaction with health care professionals, reminders, disease prevention • Confidentiality is key! • Ubiquity of usage of mobile devices and apps • Avoidance of acute admission in chronic disorders (eg. diabetes-related) • Ease of use/application is essential • Communication improved • Remote clinics (eg. thyroid disorders; remote communities) • Adjunctive rather than replacement • Facilitate many aspects of traditional healthcare • Paramedic application (communication with A&E) • Financial implications for NHS are substantial • Health of the nation
  • 20.
    The Case forObesity The global obesity epidemic: trends in children
  • 21.
    The Case forObesity Portion sizes and activity
  • 22.
    The Case forObesity The Link Between Sleep Deprivation and Obesity Forest plot of the association between Adults who sleep less than 5 hours Adults who sleep less than 5 hours short duration of sleep (≤5 hrs) and per night have a 60% increase in the per night have a 60% increase in the risk for obesity compared to adults risk for obesity compared to adults obesity in studies carried out in adults who sleep more who sleep more Cappuccio et al. SLEEP 2008
  • 23.
    The Case forObesity The effect of cold exposure on brown fat activation in an obese man A sugar-cube volume of brown fat can burn off up to 4Kg white fat in a year if stimulated
  • 24.
    The Human MetabolismResearch Unit
  • 25.
  • 26.
    Developing the DiabetesUK Tracker App Owen Booth| November 2012
  • 27.
  • 28.
    “We need todo an app because…” ● Everyone’s doing them ● Mobile is really important ● Something something fundraising ● Er…
  • 29.
  • 30.
    How can wefind out what our audience wants? Diabetes UK Facebook page Snapshot: June 2012 ● Page likes 39,388 ● Total reach 46,381 ● Number of times DUK posts shared 682 ● Number of comments on DUK posts 667 ● Number of likes on DUK posts 2,818
  • 31.
    What are theytalking about? Diabetes UK Facebook page comments ● 27% comments about Blood Glucose levels ● 26% people seeking medical information ● 18% concerned supporters ● 10% external links ● 8% complaints about diabetes ● 6% general conversation ● 5% people seeking nutritional advice
  • 32.
    Will they talkto us? ● We used Facebook, Twitter and forums to ask our (potential) users about how they manage their condition… ● … and to source 15 face-to-face interviewees ● Then we fed the initial insights back to the community for comments ● … and got 200+ responses
  • 33.
    What we foundout Key insights about our audience ● They don’t tell the truth to their doctors ● They think family and friends don't understand ● They like to share information with their ‘inner circle’ ● They often keep notebooks to monitor their condition ● …including their emotional state
  • 34.
    User goals “I want…” ●Something that helps me self-manage, even on bad days ● Something that’s easy to share with others ● To be able to communicate about the daily impact of my condition ● To participate in the development of my own healthcare plan ● A better relationship with my health care professional
  • 35.
    Using the DiabetesUK Tracker app ● Log and track blood glucose, insulin, carbohydrates, calories, weight and ketones ● View data in day and week graphs to spot trends ● Track feelings - and see whether this affects levels ● Share entries with friends or healthcare professionals ● Save specific records as 'talking points‘  Recognise patterns and use them as reminders in healthcare appointments.  Get the most out of appointments by setting an agenda of concerns.
  • 36.
    Results ● 25,000 downloads in first year ● 22,000 updates downloaded – suggests ongoing use ● Extensive user feedback guiding continuing development ● Third Sector Excellence Awards 2012: Use of Digital Media – Winner ● Unintended consequence: strong response from younger audience, who are often unengaged with their condition
  • 37.
    Next steps ● Other operating systems ● Desktop version ● Interest from other charities ● Ability to take BG measurements straight from meter? ● HCP involvement…???
  • 38.
    Thank you For furtherinformation about digital health contact Emma Sinden Head| Healthcare Technology Practice Ruder Finn UK +44 (0) 7734 905583 [email protected] ©Ruder Finn 2012

Editor's Notes

  • #13 Aging populations lead to longer term conditions, complicated by comorbidities. Tighter fiscal constraints coupled with rising costs associated with healthcare lead to Increasing patient to medic ratio; Increased pressures on standards and quality.