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The Future of Search Engine Rankings
- 1. The Future ofSearch Engine Rankings
- 2. How do youplan for future changes in search engine rankings?
- 3. It would begreat to have a crystal ball, prying into the plans of the search engines and how they may change weights of algorithms and the like.
- 4. For those oflittle SE understanding, algorithms are formulas or rules set up by SE's to determine ranking. Each rule then has a different weight or percentage of importance assigned to it. A good example of this is currently Google's high weighting of linking over all other factors or rules.
- 5. So knowing thishow do we get ahead of the game?
- 6. Do we simplykeep up with the Jones (Google) in current time and not worry about future changes? Or do we allow for future changes in algorithms so we don't have to go changing thousands of pages later on?
- 7. For me Iwill take the later.... and this is how it's done...
- 8. We simply buildin all factors that the SE's currently rank sites on, a few they may use into the future and concentrate on ones that are the most sensible.... here is a list
- 9. domain name >>the name itself, length of registration past and future
- 10. domain hosting >>good hosting network. different ip range for mininets/virtual real estate
- 11. meta tags >>title, keywords, description
- 12. on page >>keyword density, headers, alt tags, outbound links, outbound link text, site map, less graphics, no flash or frames
- 13. visitor usability >>fast loading, good content, good navigation, search equipped, site map
- 14. html >> w3ccompliant
- 15. directories >> dmoz& yahoo, local, industry specific, large generic
- 16. linking >> inboundlinks, reciprocal links, domain & text linking (spread), same/similar industries (semantic latent indexing), no linking for bad neighborhoods or sites, quantity & quality of links, where links are placed on the page, link density, ip class/range
- 17. I'm sure thereare a few others that I could add to this list however on the whole currently this is it.
- 18. If you includeall of these items into building your next web page and sites, no matter how the SE's decide to change their algorithms by giving one factor a higher importance over another, you will be in good stead to keeping up top rankings.
- 19. Like anything else,high search engine ranking is not rocket science! You just have to know the rules and then do the work.
- 20. Start with onekeyword or phrase, do the research, implement a plan, do the work, get the high ranking and then move onto the next keyword or phrase.....
- 21. And if youwant a huge head start, there's some great info out on fast SEO ranking.
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