The Future of Storytelling: Community-Based Marketing

The Future of Storytelling: Community-Based Marketing

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  The Future ofMarketing:Community-Based StorytellingAaron McManusUIDC Marketing, Cow Creek Tribe CEO and Storyteller, MC111
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  The Storyteller’s StoryChicago9 years: 2,000+ real estate transactions, involved with community and economic development.Oakland & San Francisco 2 years: corporate and community training, coaching, facilitation and social business development.Wrangell, Alaska 9 month sabbatical: youth leadership and wilderness therapy.Portland 1 year: corporate change management consulting for elite financial services firm.Douglas County past 5 months: incubating professional storytelling business, engaged in community and economic development with the Cow Creek Tribe as a marketing consultant for the Roseburg Business Incubator.
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  New generations usenew methods to communicate.
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  Every generation hasits flaws.
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  Our relationship withtechnology determines our future.
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  Our stories createour reality.The City of Chicago created gardens on the site of Cabrini Green, one of the most notorious housing projects in history, as a way to engage community members in the new story of transformation and renewal.
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  Marketing: Old vs.NewImpressInspire CreateEngageDazzleShow ‘n’ Tell
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  The Truth ison the Line!
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  Drive: The Truthof What Motivates Us
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  Human History isMade of Social Networks
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  Every organization dependson social networks.OnlineOfflineThe New Sweet Spot
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  Find your community’score story and give them voice to share. Resource-basedExploring a new identitySustainable, thriving & strong local economy
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  Example: Roseburg’s BusinessIncubator &The Come to Umpqua ProjectA multi-million dollar technology incubation center meets a change-centered community storytelling project. Leadership workshops through local schools will create content for a website designed to attract entrepreneurs. The design of the project will create a whole series of positive outcomes for the community, including huge increases in innovation and efficiency while elevating the value of the entire local economy.
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  Sustainability Matters toEveryone
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  We crave storiesthat bring us joy.Celebrate your heroes and be kind to your villains.
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  So What Doesit Take to Raise a Tomato?How can your organization better tell its stories?Who is your community? How do you engage them?What’s your story?
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  Thank you.Thanks forlistening.Please visit mc111.com for more stories and information.Aaron McManusMarketing Consultant, Cow Creek Tribe CEO and Storyteller, [email protected]