The Future State Of Youth Radio @ Youth Radio Summit 2017

The Future State Of Youth Radio @ Youth Radio Summit 2017

• 1.
  THE FUTURE STATE OF SA YOUTH RADIO
• 2.
  CHANNELS Social Capital Community Conversation Participation PURPOSE Create Impact Change Inform Entertain NEEDS Sustainability Resources Talent Advertising Sponsorship WHERE DIDYOU START?
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  WHERE ARE YOUGOING AND WHICH TOOLS DO YOU NEED TO GET THERE?
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  WHO’S THE TOOL? AudienceBrandsStakeholders Awareness Know The Heartbeat Stay Woke & Connected Reflect Your Society’s State Content Harness Live Radio’s Power Tell & Inspire Stories Inform The Community Solid Audience Interest And Intrigue Live Forum And Debate Engage & Participate
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  • Most readilyavailable technology • Exceptional reach • Great communication leveller • Most intimate medium • Active influence & engaging • Boosts brand browsing WHY RADIO IS IMPORTANT TO BRANDS?
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  INNOVATION • Hlaudi Motsoeneng started“That Thing” • 80% local music on SABC • 4% royalty fee to South African Artists • Proudly South African initiatives – Trace Africa • “Unradio” – Norway is completely digital
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  DIGITAL RADIO ADOPTION •Instant Gratification • Greater Choice • Diversity • On Demand • Quality Sound • No Interference • More Stations • More Competition • Increased Mobility
• 9.
  YOUTH LOVE MOBILE THEY’REA COMMUNITY OF BIG DREAMERS 87% STUDENTS OWN A MOBILE DEVICE
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  YOUTH LOVE MOBILE THEYWANT TO KEEP INFORMED & EMANCIPATE THEMSELVES 87% STUDENTS OWN A MOBILE DEVICE
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  YOUTH LOVE MOBILE AGATEWAY TO HAPPINESS, INFORMATION, AND NEW POSSIBILITIES 87% STUDENTS OWN A MOBILE DEVICE
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  All they wantis REAL CONNECTION INFORM BUT ENTERTAIN CONSISTENT DRIVE SOLUTIONS EMPOWER DON’T FORCE IT ENGAGE
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  011 885 3918| [email protected] THANK YOU