The Industrial Marketing Revolution

The Industrial Marketing Revolution

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  • No long-term strategy or plan • Reactionary – not pro-active • Never enough time • Not able to keep up with new marketing technology • Inadequate marketing budget • The old methods aren’t providing the same results anymore
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  • Better valuefor your marketing spend: you pay only for the services you use • Technical expertise in the latest marketing technologies • Experts at planning, strategy, and execution for both Outbound & Inbound Marketing • Flawless project management and implementation • We make it happen while you do what you do best: service your customers
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  The The Old New Way Way Print or Digital Ads Blogs Editorial in Technical Papers, GOAL Trade Publications White Papers Help Trade Shows Ongoing Off-SiteSearch customers Engine Optimization (SEO) FIND YOU Listings in Social Media Marketing based on Directories (SMM): LinkedIn, Twitter, how they Google+, Facebook are Mailers Email Marketing With searching Dedicated Landing Pages for Brochures YouTube Videos products and Cold Calling / Networking Webinars solutions. It’s about creating the optimal, integrated mix.
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  GlobalSpec 2012 Survey: SocialMedia Use in the Industrial Sector • Survey conducted on entire DB of nearly 8 million registered users (worldwide) comprised of engineering, technical, manuf acturing & industrial professionals • 49% of respondents hold engineering positions: design, consulting, process, an d production • 87% of respondents are involved in the purchase of equipment, components and services
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  GlobalSpec 2012 Survey: SocialMedia Use in the Industrial Sector “If your target audience is industrial professionals, you’ll want to develop a social media presence, if you haven’t done so already,” said Chris Chariton, senior vice president for GlobalSpec. “Industrial professionals are adopting social media channels in increasing numbers and spending more time on these platforms for work- related tasks. However social media should never replace established marketing initiatives; these efforts should complement one another.”
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  1. Website (foundation) 2. Keyword Research 3. Content Plan 4. Disseminate Content 5. Online searches will: – Drive traffic to website – Generate phone calls 6. Our team MEASURES, ANALYZES and IMPROVES
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  Content Development (Videos, Podcasts, Webinars, White Papers, Technical Articles, Ads, P/R, Marketing Lit, Trade Show Displays) Program Metrics Phone Tracking Analysis and Reporting Website Email Marketing Blogging Social Media Search Engine Marketing (SMM) Optimization (SEO)
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  In less thantwo months: • June 2012: 69% increase in website traffic • June 2012: 577 visitors to the site, 41 referrals from social media sites • Two requests from trade publications for editorial • Eight inquiries from new customers • Five RFQ's • One new customer / sale BouldenCompany.com
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  • Established processfor content updates • Established corporate SM policy • June 2012 - 1,206 visitors to the site, 162 referrals from social media sites • June 2012 - 11 job applicants from SM postings • 3 new customer inquiries AMTS.com
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  *Not a Marketects client.Member of the VMA.
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  Kerry O'Malley Cell: (281)844-1128 Office: (281) 360-1850 [email protected] www.MarketectsInc.com