THE MENTAL MODEL
     OF TIMELINES




         #WIAD –WORLD IA DAY 2012
    #IA2012GENT – FEBRUARI 11, 2012
     WOUTER WALGRAEVE - NASCOM
HI!
I AM WOUTER   WALGRAEVE
       AND I WORK AT   NASCOM
I LOVE
SCIENCE FICTION
CLASSIC EXAMPLES OF
THE BOOTSTRAP PARADOX
 THE BUTTERFLY EFFECT
          …
SF IS OFTEN ABOUT
MESSING UP TIME
THE MENTAL MODEL
     OF TIMELINES




          ABOUT THE TITLE
so, this presentation talks about


        TIME
past   now   future
Every now become a past,
every future becomes a now.
structure
sequence
 order
  sort
5 ways to un-


LATCH
  content
Location – Alphabet – Time – Category - Hierarchy
… and deals with


MENTAL MODELS
discovering the patterns of thoughts
THE MENTAL MODEL
     OF TIMELINES




          HISTORY OF ‘TIME’
NOTION OF TIME
THE SEQUENCE OF
DAY & NIGHT
CAPTURED BY A
SUNDIAL
the sundial became a clock
clockwise

counterclockwise
anticlockwise
COINCIDENCE?
a vertical sundial goes counterclockwise
      (in the northern hemisphere)
JUST LIKE
THE MUNSTER ASTRONOMICAL CLOCK
THE MENTAL MODEL
     OF TIMELINES




          TIME AS A SPIRAL
THE FUTURE TRAVELS
CLOCKWISE
THE MENTAL MODEL
     OF TIMELINES




      FROM SPIRAL TO TIMELINE
THE SEQUENCE OF
DAY & NIGHT
MAPPED ON OUR MENTAL MODEL OF THE EARTH
HALFWAY QUIZ
which way does the earth rotate?
BONUS QUESTION
and is that CW or CCW?
past   now   future
past   now   future
first                                     last

       next next next next next   next
first       last



beginning   end
earlier   now   later
before   item      after



older           more recent
before       item         after



 older items           more recent items
previous page             next page
first




       last
first




       last
first     eldest




last   most recent
first     eldest




last   most recent
first     eldest




last   most recent
first       last
eldest   most recent
first          last
  eldest      most recent




   last          last
most recent   most recent
eldest




most recent
most recent
  eldest




most recent
  eldest
most recent




  eldest
C A P
                R E
                           6
   before           item         after



                    ID E 5
 older items
previous page
                S L        more recent items
                              next page
when you click left      when you click right




more recent items          older items
 older items             more recent items
previous page               next page
after         item     before



more recent items          older items
 previous page              next page
most recent




  eldest
most recent




  eldest
most recent




              eldest
most recent




  eldest
most recent




              eldest
WRAP UP
IT’S OK TO GO:


       clockwise
left, right, up, down
IT’S OK TO GO:


    from to top/left to
bottom/right & vice versa
YOU’LL GET INTO TROUBLE WHEN YOU GO


from to bottom/left to
top/right & vice versa
YOU’LL GET INTO TROUBLE WHEN YOU GO


counterclockwise
AND YET….
 visit PLURK.com, see how it challenges your mental
 model of the horizontal timeline, use it for one week…
and be convinced their interface makes perfectly sense.
TIME’S UP…
twitter me: @wouterwalgraeve
WHUFFIES TO
      www.flickr.com/photos/hellmy
    www.flickr.com/photos/the_diner
   www.flickr.com/photos/max_zoomer
 www.flickr.com/photos/rodrigodomingos
  www.flickr.com/photos/7456216@N08
www.flickr.com/photos/sacred_destinations
    www.flickr.com/photos/the_diner
      www.flickr.com/photos/telstar
NASCOM
INFO@NASCOM.BE
@NASCOM ON TWITTER

The mental model of timelines