The Metaverse and AI: how can decision-makers harness the Metaverse for their organizations

How can decision-makers harness the
Metaverse for their organisations?
Jen Stirrup
The Metaverse and AI

Jennifer Stirrup is a data strategist and visionary. Jennifer is a
Fortune 100 international speaker and has been named as one
of the Top 50 Global Data Visionaries, one of the Top Data
Scientists to follow on Twitter and one of the most influential
Top 50 Women in Technology worldwide.
jenstirrup@jenstirrup.com
https://www.jenstirrup.com
#MakeYourAIWork

Magic Verse
What is the
Metaverse?
Our benefit in this way may be a very brief one,
because the act of making up an account is not so
important as paying all our bills.
World's Digital Twin
Parallel Digital Universe
Mirrorworld
Terminology

“We tend to
overestimate the
effect of a
technology in
the short run and
underestimate
the effect in the
long run”
- Roy Amara
Amara’s Law

Citi Sees Metaverse Economy
as Large as $13T by 2030
The Promise

The Metaverse and AI: how can decision-makers harness the Metaverse for their organizations

Real-life examples of the Metaverse - Consumer Model
Decentralan
d
Fortnit
e
Met
a

How does the Metaverse fit into business strategy?
Customer Marketing Metaverse Native

Real-life examples of the Metaverse - Business Model

Real-life examples of the Metaverse - Industrial Model

Web3: The Foundation
of the Metaverse
It enables seamless transactions and the
creation of digital assets, which are crucial for
the metaverse's economy.
Web3 is decentralized and user-
centric, giving priority to privacy,
security, and data ownership.

User Behavior Analysis
Enhanced Customer
Engagement
Why is the Metaverse Important for Business?
Virtual Experiences
Personalization
New Audiences
Why?

Feedback Loop
The Metaverse as an
Opportunity
The Metaverse is a platform for Business
Global Reach
Rapid Prototype
Early Adoption
Why?
User Behavior Analysis

How does the Metaverse fit
into business strategy when
futurist ideas are developing
into reality at accelerated
rates?

Survival
Strategies
01 Lifelong Learning
04 Skill Upgrades
03 Startup and Discovery Mindset
02 VUCA World
05 Research and Development

Adapting to AI and
the Metaverse
Automation and Analysis
• Process Efficiency
• Customer Support
Embracing Automation
• Insightful Decision-Making
• Predictive Analytics
Leveraging Data Analysis

Adapting to AI and
the Metaverse
Enhancing Personalized Experiences
• Process Efficiency
• Customer Support
Tailored Content and Recommendations
• Offer customized product suggestions
• Increasing engagement and customer
satisfaction.

Adapting to AI and
the Metaverse
Virtual Workspaces and Collaboration
• Global Talent Access
• Eco-friendly Solutions
• Ethical AI Use
Remote Work Evolution
• Continuous Learning
• Skill Development
Building a Learning Organization

Metaverse for
Customers
Define a roadmap
of initiatives
Customer Benefit

Metaverse for
Customers
Solid Data
Foundation is
crucial
Compete

Interaction
Data is coming from Big Data
sources.
Innovation
Data will help you to innovate
if you analyse it properly
Perfection
Data can help you to
understand your customer
better.
Efficiency
Data can help you to
find inefficiencies in
the process.
How does data mean
for the Metaverse?
Data is life for the Metaverse; it will not work without it.
Fortunately, organizations can apply good data
principles to the Metaverse, too.
Data

Metaverse for
Business
Expect to adapt as
new business
opportunities and
advancements
appear.
Capitalize

Metaverse for
Business
Fail fast - but this
may only apply to
larger businesses
that can afford the
costs.
Creativity

How does the Metaverse fit into business strategy?

Metaverse for
Business
Use pre-baked AI
Services
Cognition

Metaverse for
Business
Solve a challenge
creatively
Challenges

Will companies get left behind?
Will the
Metaverse
threaten
traditional
businesses?
Who will get left behind?

What are the risks?
Infrastructure
Who is going to pay?
Privacy
Data consequences
Uptake
Unpredictable user
engagement

Decentralised
Hard to regulate
Portability
Translation to Brick and Mortar
Crypto
How are people going to pay?
What are the risks?
Metaverse creators want you to explore the strange and magical worlds you can enter

Get Meta-savvy
Get familiar with metaverse concepts
Getting
Started
The metaverse will be
co-created through a
global alliance of
creators, policymakers,
and businesses.
Get Meta-skills
Data Fluency is crucial to ensure that you start off on the
best foot
Set up a Metaverse Centre of Excellence
Create a Metaverse Centre of Excellence as a metaverse
source of knowledge and skills, especially including GenZ
digital natives.

Getting Started
Set out a Meta-Strategy
Do a gap analysis to understand what
gaps you need to close. Determine
technical measures such making
services extensible and publishing APIs
to core systems for interconnectivity
Get Meta-tech
Customers need to trust that you have
correct security and compliance in place
Extensibility
Make your services extensible so that data
systems can talk to one another properly.
Popular Questions

The Red Queen's Race
"It takes all the running you
can do, to keep in the same
place. If you want to get
somewhere else, you must
run at least twice as fast as
that!"

Contact Details
jenstirrup@jenstirrup.com
https://www.jenstirrup.com
#MakeYourDataWork

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