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The Millennial Shift: Engaging the Redefined Millennials' Digital Behaviors v2.0
The document discusses trends in millennial behaviors and marketing approaches. It notes that millennials are shifting from more pessimistic tendencies to more optimistic ones. They are pioneering, connected, altruistic, and problem-solving. The document also summarizes several trends in marketing to millennials, including real-time co-authorship where millennials see themselves as content creators, gaming to engage given millennials' affinity for games, discovery-enabled commerce through mobile devices, challenging the status quo as millennials are disruptors, providing inviting experiences that stimulate the senses, and surprising and delighting through innovation.
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The Millennial Shift: Engaging the Redefined Millennials' Digital Behaviors v2.0
- 1. the millennial shift engagingthe redeďŹned millennialsâ digital behaviors v2.0
- 2. the millennial shift engagingthe redeďŹned millennialsâ digital behaviors Millennials are f&%ing everything up ACCEPTDECLINEMORE INFO
- 3. News Feed The NewYork Times Source: http://goo.gl/bCvxUV Time Jan. 24, 2014 News Feed Forbes Source: http://goo.gl/mDPR3m
- 4. And theyâre having fundisrupting it MORE INFO ACCEPTDECLINE ACCEPT
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- 11. Are these thesame millennials you think you know? MORE INFO
- 12. Their attitudes and behaviorsare shifting around the world⌠MORE INFOMORE INFO
- 13. Millennials control 21% ofconsumer discretionary purchases in the U.S. 21% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 14. 71% in LATAMsay itâs important to make it to the top of their career versus 43% WW 71% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 15. Represent nearly 20% ofadult population in the UK 20% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 16. 60% would rather spendmoney on experiences than material things 60% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 17. By 2025, millennials willmake up 75% of the global workforce 75% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 18. 60% of millennials residein Asia 60% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 19. In China, 65%admit to owning products and brands to impress others 65% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 20. 91% of Korean Millennialmoms access the web via mobile each day 91% Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 21. By 2020, millennials willbe the main driver of APAC economy 2020 Source: US Census Bureau, STP, Visa, and McKinsey & Company, Mazars, Dentsu Aegis, Insites Consulting, aimia.com, Telefonica, Deloitte, MMGY Global
- 22. Agree they tryto see the positives in situations 72% Want to learn about other cultures 75% Want to work hard to accomplish life goals 84% Source: https://www.facebook.com/business/news/coming-of-age-on-screens
- 23. Pioneering Individualist Connected Altruistic Inventive Problem-Solving Bold Experimental Egalitarian âŚto more optimistic tendencies EasilyinďŹuenced Coddled Materialistic Entitled Narcissistic Disengaged Delusional Insecure Unrealistic Millennials are shifting fromâŚ.
- 24. The shift in millennialmarketing ACCEPTDECLINEMORE INFO ACCEPT
- 25. The shift in millennialmarketing ACCEPTDECLINEMORE INFO The shift in millennial marketing Real-time co-authorship Gaming to engage Discovery enabled commerce The challenge quo An inviting experience Surprise now, delight later ACCEPT
- 26. The shift inmillennial marketing Gaming to engage Discovery enabled commerce The challenge quo An inviting experience Surprise now, delight later Real-time co-authorship
- 27. The shift inmillennial marketing Discovery enabled commerce The challenge quo An inviting experience Surprise now, delight later Real-time co-authorship Gaming to engage
- 28. The shift inmillennial marketing The challenge quo An inviting experience Surprise now, delight later Real-time co-authorship Gaming to engage Discovery enabled commerce
- 29. The shift inmillennial marketing Surprise now, delight later Real-time co-authorship Gaming to engage Discovery enabled commerce The challenge quo An inviting experience
- 30. The shift inmillennial marketing Surprise now, delight later Real-time co-authorship Gaming to engage Discovery enabled commerce The challenge quo An inviting experience
- 31. The shift inmillennial marketing Real-time co-authorship Gaming to engage Discovery enabled commerce The challenge quo An inviting experience Surprise now, delight later
- 32. The shift inmillennial marketing The challenge quo An inviting experience Real-time co-authorship Surprise now, delight later Gaming to engage Discovery enabled commerce
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- 34. Real-time co-authorship ⣠Millennialsare storytellers by âsocialâ birthright ⣠Authorship is in real-time, right now ⣠Being a creator produces a sense of entitlement (no matter the quality of content) ⣠Gives millennials a sense of ownership and share-ability of content
- 35. Real-time co-authorship ⣠Millennialsare storytellers by âsocialâ birthright ⣠Authorship is in real-time, right now ⣠Being a creator produces a sense of entitlement (no matter the quality of content) ⣠Gives millennials a sense of ownership and share-ability of content
- 37. The shift inmillennial marketing The challenge quo An inviting experience Real-time co-authorship Surprise now, delight later Discovery enabled commerce Gaming to engage
- 38. The shift inmillennial marketing The challenge quo An inviting experience Real-time co-authorship Surprise now, delight later Gaming to engage Discovery enabled commerce
- 39. Gaming to engage Gamingto engage
- 40. Gaming to engage âŁGame mechanics can drive activation and engagement ⣠The average 21-year old gamed for 10,000+ hours* ⣠Millennials are âhardwiredâ to gaming and assimilate towards game-like metaphors ⣠Nearly half of millennial respondents agreed with âPeople my age see real life as a video gameâ* Source: *MTV, âLetâs Play Brandâ 2011 Millennial Insights Study
- 41. Gaming to engage âŁGame mechanics can drive activation and engagement ⣠The average 21-year old gamed for 10,000+ hours* ⣠Millennials are âhardwiredâ to gaming and assimilate towards game-like metaphors ⣠Nearly half of millennial respondents agreed with âPeople my age see real life as a video gameâ* Source: *MTV, âLetâs Play Brandâ 2011 Millennial Insights Study
- 43. Gaming to engageGamingto engage The shift in millennial marketing The challenge quo An inviting experience Real-time co-authorship Surprise now, delight later Gaming to engage Discovery enabled commerce
- 44. Gaming to engage Theshift in millennial marketing The challenge quo An inviting experience Real-time co-authorship Surprise now, delight later Discovery enabled commerce Gaming to engage
- 45. Discovery enabled commerce Discoveryenabled commerce
- 46. Discovery enabled commerce Discoveryenabled commerce Millennials check their phone 43 times a day⌠MORE INFO ACCEPTDECLINE
- 47. Discovery enabled commerce Anduse digital to discover new content and make purchases MORE INFO ACCEPTDECLINEMORE INFO
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- 59. Discovery enabled commerceDiscoveryenabled commerce The shift in millennial marketing An inviting experience Real-time co-authorship Surprise now, delight later Gaming to engage Discovery enabled commerce The challenge quo
- 60. Discovery enabled commerceDiscoveryenabled commerce The shift in millennial marketing The challenge quo An inviting experience Real-time co-authorship Surprise now, delight later. Gaming to engage Discovery enabled commerce
- 61. The challenge quo Thechallenge quo
- 62. The challenge quo Thechallenge quo Source: http://www.hufďŹngtonpost.com/britt-hysen/the-power-of-millennial-e_b_5801322.html Consider themselves entrepreneurs 60% Recognize entrepreneurship as a mentality 90%
- 63. The challenge quo Millennialsare disruptors. They demand transparency of the world around them. And when they canât get what they want, they create what they need and disrupt anything in their path.
- 65. The challenge quoDiscoveryenabled commerce The shift in millennial marketing An inviting experience Real-time co-authorship Surprise now, delight later Gaming to engage Discovery enabled commerce The challenge quo
- 66. The challenge quo Surprisenow, delight later The shift in millennial marketing The challenge quo An inviting experience Real-time co-authorship Gaming to engage Discovery enabled commerce
- 67. An inviting experience Aninviting experience
- 68. An inviting experience Source:http://www.jwtintelligence.com/2013/01/data-point-constantly-connected-millennials-crave-sensory-experiences/#axzz3Q9hc3GP4 âIncreasingly, I crave experiences that stimulate my sensesâ 72% âI value experiences more than I do material itemsâ 81% âIâd rather spend money on an experience than material itemsâ 72%
- 69. An inviting experience Millennialretail has begun to adopt this trend in a # of ways MORE INFO ACCEPTDECLINEMORE INFO
- 70. An inviting experience Retailhas become the new workshop destination
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- 72. An inviting experience Offeringâcultured commerce and communityâ in the form of complementary lifestyle experiences
- 73. An inviting experienceAninviting experience
- 74. An inviting experience Whileimmersing you in the entire product creation process
- 75. An inviting experienceAninviting experienceDiscovery enabled commerce The shift in millennial marketing An inviting experience Real-time co-authorship Surprise now, delight later Gaming to engage Discovery enabled commerce The challenge quo
- 76. An inviting experience Surprisenow, delight later The shift in millennial marketing Empowerment as a cultural asset New types of narrative design The challenge quo An inviting experience Real-time co-authorship
- 77. Surprise now, delightlater Surprise now, delight later Innovation is a form of magic to millennials. Itâs what surprises and delights them. Innovation enables a fresh take on something nostalgic and it drives them wild. MORE INFO
- 78. Surprise now, delightlater And millennials want to be surprised. They want to be the ďŹrst to do something. The delight comes through sharing their experience on social, later. MORE INFOMORE INFO
- 79. Surprise now, delightlaterSurprise now, delight later
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- 84. Surprise now, delightlaterSurprise now, delight later Surprise now, delight later The shift in millennial marketing Real-time co-authorship The challenge quo An inviting experience Gaming to engage Discovery enabled commerce
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- 86. Surprise now, delightlater The shift in millennial marketing Live, laugh, LIVE A brand new language Going vertical
- 87. Live, laugh, LIVE Live,laugh, LIVE
- 88. Live, laugh, LIVE On-demandviewing has made LIVE viewing a thing again MORE INFO ACCEPTDECLINE Live, laugh, LIVE
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- 90. Live, laugh, LIVE Millennialsappreciate real-time and the notion of LIVE gives them a sense of unrehearsed delight. Sure thereâs room for production error but thereâs also room for massive engagement and success.
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- 96. A brand newlanguage A brand new language
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- 98. A brand newlanguage
- 99. A brand newlanguage
- 100. A brand newlanguage
- 101. A brand newlanguage
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- 104. USA TODAY âVERTICALVIDEO PAYS OFF FOR SNAPCHATâ http://www.usatoday.com/story/tech/2015/09/23/vertical-video-pays-off-snapchat/72661508/
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