The Mobile Consumer
- 1. The Mobile ConsumerEmma,Alex, Junior and NickBusiness of MediaApril 16th, 2010
- 2. Today’s Technology =Decades of Innovation
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- 7. LARGER MARKET PENETRATION=Better Processing Power +Improved User Interface +Smaller Form Factor +Lower Prices +Expanded Services/Applications
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- 9. 10 + BILLIONUSERS
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- 15. ….and HALF theprice!
- 16. Cloud ComputingInformation +Applications + Software Powered via the Internet to any Device
- 17. Wired-world where allinformation is available across many platforms…
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- 19. The Rapid CycleMobileInternet Computing is the first computing cycle to be on the go.Rise of 3G & technologies boosts consumer shift to Smartphones and thus more efficient communication3G (soon 4G) is better for us all (speed and cost)In 2010, 3G has reached the penetration point in the consumer market
- 21. “Regarding pace ofchange, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years”iphone & iTouch reached 57 mil by Q9, outpacing all desktop computing adoption.Japan example: In 2000, Telecom dominates over Mobile Internet (only 3% Market Value), but by 2009 Mobile Internet rose to 22&
- 22. iPhoneRaised the barfor mobile technologyEase of use & qualityWi-Fi2000K apps & 2B+ downloadsIncreasingly about data, not voice (calling plans, etc.)iPhone is leader in mobile devices in terms of data
- 23. Important DevelopmentsIn ayear and a half (May ‘08 – Dec. ‘09) there were rapid developments/announcements.Consumers now expect to “get what they want when they want it, from the palm of their hand…”Twitter, Skype, Foursquare, Facebook
- 24. Skype: VoIP (voiceover Internet Protocol) makes talking on the phone freeWith 521mm+ users, it would be the largest carrier in the world.Twitter: On-the-go tracking of thoughts; never stop communicating with someoneMonetizing with ads resembling tweetsFoursquare: Taking Twitter a step further; is it “Big Brother”-esque?
- 25. FacebookThe giant ofthe new mobile communication platforms; leading social networking platform in the world.“In-the-clouds” content: shift from mainframe computing to client-server based…a “digital locker”Facebook has it all: Ubiquitous ComputingYou have 0 Friends
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- 27. Bored? Take outyour phone…
- 28. Ipod/Mp3 devices sparkedconsumer demand for media “on the go”-New Technology-Personalized Content
- 29. Internet in thepalm of your hand…The Modern “Mary Poppins Bag” supercalifragilisticexpialidocious!
- 30. Phones aren’t justfor calls…“Mobile Entertainment Devices”
- 32. Entertainment (drivegrowth) Mobile InternetMore Content.More Access.…All in Real Time.
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- 35. A Whole NewWorld
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Editor's Notes
- #38 News, Personal banking, Restaurant online shopping, Nike Runners, Yelp, Urbanspoon, Cab4me, foursquare