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The New Currency of Attention: 2026 Research to Win Consumer Focus | Amsive
In today’s choice overload economy, attention is the ultimate currency. With endless ads and options competing for every second of consumer focus, brands need new ways to stand out and connect. In this webinar, experts from Amsive and thinqinsights share how to break through the noise and drive meaningful attention that leads to results in 2026 and beyond.
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The New Currency of Attention: 2026 Research to Win Consumer Focus | Amsive
- 1. Webinar The New Currencyof Attention: Life in an overload economy.
- 2. The New Currencyof Attention: Life in an overload economy. Webinar Eva Gott Partner, Head of Research, Thinq Insights Alyssa Windle Sr Director, Media Strategy + Planning, Amsive Dawn Tucker SVP, Brand Strategy, Amsive
- 3. The New Currencyof Attention: Life in an overload economy. Webinar We’re living in a choice overload economy — too many ads, too many options, and not enough attention to go around. The question is: how do brands cut through and earn meaningful attention in 2026? The New Currency of Attention: Life in an overload economy. Webinar
- 4. The New Currencyof Attention: Life in an overload economy. Webinar Attention is no longer earned. It’s engineered. The New Currency of Attention: Life in an overload economy. Webinar
- 5. The New Currencyof Attention: Life in an overload economy. Webinar People don’t browse a marketplace anymore — they browse a feed. Algorithms are the new gatekeepers of attention, deciding what we see and what we skip. PRODUCT DISCOVERY CHANNELS Source: Google/Ipsos, 2023 Algorithm- driven feeds 64% Direct Search 30% Other 6%
- 6. The New Currencyof Attention: Life in an overload economy. Webinar Make Native, Not Generic Optimize for Early Engagement Drive Repeatable Interaction Balance Short- Term & Long- Term Signals Feed Variety, Not Repetition Build Distinctive Brand Assets That Outlast the Feed Creative That Feeds the Algorithm Key Components
- 7. The New Currencyof Attention: Life in an overload economy. Webinar Researching in an Engineered Attention Economy • Cross category competition • Average consumer survey 5-7 minutes • Be smart with the real estate you have • New model blends tools and channels The goal: Engineer research for efficiency and relevance — meeting consumers where they are, not asking them to give more than they have. The average person receives over 100 digital prompts for feedback each month — attention isn’t just divided, it’s exhausted.” — Qualtrics XM Institute, 2024
- 8. The New Currencyof Attention: Life in an overload economy. Webinar Impressions are worthless without intention. The New Currency of Attention: Life in an overload economy. Webinar
- 9. The New Currencyof Attention: Life in an overload economy. Webinar Creative Campaigns are the Single Most Important Lever Nielsen finds that 47% of sales lift from advertising comes from creative Creative, 47% Brand, 15% Reach, 22% Recency, 5% Targeting, 9% Context, 2% Source: Nielsen Catalina Solutions 2017.
- 10. The New Currencyof Attention: Life in an overload economy. Webinar Intentional Brand Campaigns Creative Brand advertising that is successful puts your brand in your audience's consideration set by communicating the WHY that makes an emotional connection between your brand's unique differentiator and your audience. The New Currency of Attention: Life in an overload economy. Webinar
- 11. The New Currencyof Attention: Life in an overload economy. Webinar Planning + Measuring Beyond Impressions Why Attention Metrics Matter More Than Volume Not all impressions are equal. Source: Lumen Attention Drives Value +130% -51% +25% Conversion Lift Cost per Action Brand Recall
- 12. The New Currencyof Attention: Life in an overload economy. Webinar Patience I find myself losing my patience easier than before 38% 37% 2024 30% 2023 33% 2022 Memory I am having trouble remembering simple things 35% 30% 2024 25% 2023 27% 2022 Brand Linkage Even if I remember an advertisement, I find it harder to remember who the company was 42% 31% 2024 33% 2023 34% 2022 Attention Span I find it harder to concentrate and pay attention to things 34% 32% 2024 29% 2023 29% 2022 2025 NCIS Report, (n=1000) % Agree/Strongly Agree scores shown. Source: Klein & Partners Post-COVID Thinking
- 13. The New Currencyof Attention: Life in an overload economy. Webinar otherwise *Brand Linkage Index = Correct recall % divided by Total recall % → 20%/68% = 29% Simple Memorable Brand is the Star Impact on Advertising 32% Don’t recall any brands 38% Recall, can’t think of brand name 10% Recall, incorrect brand 20% Recall, correct brand 68% Total Ad Recall 29% Brand Linkage Source: Klein & Partners The New Currency of Attention: Life in an overload economy. Webinar
- 14. The New Currencyof Attention: Life in an overload economy. Webinar Personalization is dead — relevance is what matters. The New Currency of Attention: Life in an overload economy. Webinar
- 15. The New Currencyof Attention: Life in an overload economy. Webinar Personalization should feel like recognition, not surveillance. Feels Invasive “Hi Dawn, we saw you looked at red shoes three times last night…” Over-targeting based on private or sensitive data Ads that follow you everywhere Feels like surveillance, not service Feels helpful “Still shopping for running shoes? Here’s our most popular style for fall.” Uses contextual and behavioral cues, not personal data Matches need and moment, not identity Feels like the brand gets you, not watches you
- 16. The New Currencyof Attention: Life in an overload economy. Webinar The Formula for Meaningful Personalization Where message, mindset, and moment intersect, connection happens. + = Message Moment Moment Meaningful Personalization
- 17. The New Currencyof Attention: Life in an overload economy. Webinar Loyalty is an illusion. The New Currency of Attention: Life in an overload economy. Webinar
- 18. The New Currencyof Attention: Life in an overload economy. Webinar If loyalty is an illusion, consistency and relevance are the antidotes. Always Be in Market Visibility builds trust Balance Retention + Reacquisition Assume churn, plan for return. Test, Learn, + Optimize Continuously Stay curious and responsive. Relevance Beats Frequency The right message matters more than more messages. Invest in Brand Equity, Not Just Performance Awareness builds staying power. Prioritize Cross-Channel Consistency Every touchpoint reinforces trust.
- 19. The New Currencyof Attention: Life in an overload economy. Webinar Choice Splinters Loyalty If loyalty is an illusion, research is how you see through it. Reassess loyalty continuously. Understand category disruptors early. Map the modern decision journey. Listen for emotional shifts, not just behavioral ones. Segment loyalty by mindset, not just demographics. Feed insights back into media and messaging. 41% of consumers have switched healthcare providers in the past two years — most often for better access or convenience. Accenture Health Consumer Study, 2024 1 in 3 would switch providers for better digital tools or scheduling options. Kyruus, 2024 Nearly 70% no longer see healthcare as a single, system-based experience — they build their own mix of options. PwC Health Research Institute, 2024
- 20. The New Currencyof Attention: Life in an overload economy. Webinar B2B buyers are just as distracted as consumers.
- 21. The New Currencyof Attention: Life in an overload economy. Webinar Where B2B Attention Lives Today Social is now the #1 channel for B2B engagement, reshaping how we plan and connect. Source: eMarketer B2B attention — and dollars — have gone social. B2B social ad spending continues to surge, reaching $10.9B by 2026 and representing 47% of all B2B digital ad spend $6.48 $7.38 $8.50 $9.66 $10.86 16.8% 13.9% 15.2% 13.6% 12.4% 44.4% 46.2% 46.3% 46.2% 47.1% 2022 2023 2024 2025 2026 US B2B Social Ad Spending, 2022-2026 billions, % change, and % of B2B digital ad spending B2B Social Ad Spending % Change % of B2B Digital Ad Spending
- 22. The New Currencyof Attention: Life in an overload economy. Webinar Rethinking B2B Research in a Noisy World The Lines are Blurring. Attention is Shorter than Ever. Fraud and Fatigue are Real. Niche Audiences Demand Smarter Approaches. Maximize Budget and Time. Partner Wisely.
- 23. The New Currencyof Attention: Life in an overload economy. Webinar Now is the time to be getting ready for 2026. The New Currency of Attention: Life in an overload economy. Webinar
- 24. The New Currencyof Attention: Life in an overload economy. Webinar Reassess Your Audience Model Invest in Emotional Understanding Study Attention, Not Just Awareness Connect Brand and Performance Data Test, Learn, and Optimize in Real Time Build a Future- Facing Research Plan What to Do Now to Prepare for 2026
- 25. The New Currencyof Attention: Life in an overload economy. Webinar Let’s amplify your marketing performance Eva Gott Partner, Head of Research, Thinq Insights Alyssa Windle Sr Director, Media Strategy + Planning, Amsive Dawn Tucker SVP, BrandStrategy, Amsive