The New Rules for Mobile Advertising

The New Rules for Mobile Advertising

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  THE NEW RULESFOR MOBILE ADVERTISING Eric Franchi | September 2013
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  The Digital AdvertisingIndustry Continues To Wait For The “Year of Mobile”
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  Consumers Aren’t WaitingFor The Year Of Mobile Device purchase and usage continues to soar, leading to more media consumption than ever
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  Consumption Is HappeningAcross Many Screens Leading to a longer “digital day”. PC during the day, smartphone and tablet in the evening. Source: Undertone, 2013
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  But Have AdvertisingDollars Matched The Eyeballs? No. The gap between time spent and advertising spend on mobile is significant.
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  Why? Have YouNoticed A Mobile Banner Lately? Smaller ads make it hard for brands to stand out, and for publishers to capitalize on growing mobile traffic levels.
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  Not To MentionThe Fact That It’s Hard To Execute! Source: Undertone, 2013
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  We Need NewThinking For A New Era Take a page out of Jay-Z’s recent album release and create some “new rules”
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  RULE #1: StopThinking About Screens In Silos Consumers are moving from device to device. Let’s create advertising solutions to match
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  RULE #2: ImproveMobile Advertising Formats Larger screens require bigger and better ads to break through
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  RULE #3: FollowThe Early Leaders Source: emarketer, 2013 Google Facebook Pandora Other Worldwide Mobile Ad Revenue Share by Company Facebook and Google – who have about 70% market share - are creating solutions to reach consumers wherever they are, regardless of device
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  RULE #4: NewTechnology For A New Era HTML5 and responsive design are powering the new Web, creating “build once, run everywhere” sites and ads
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  RULE #5: BeEverywhere… But Be In Context LOCATION based messaging TAP/SWIPE to engage Deliver the right message to the right device
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  More Screens AreComing. Be Ready To Capitalize.
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  THANK YOU Eric Franchi [email protected] @ericfranchi| @accessundertone