The Shining trailer 
analysis
Genre 
• This trailer is an 18 certificate, meaning there is no restrictions. 
• First thing we see is a shot of an isolated area, stereotypical horror 
represents horror as Steve Neal said genre is shown through 
repetition, I have seen similar shots before. 
• Slow editing in the trailer creating an eerie feel, puts the viewer on 
edge. 
• Throughout the trailer we see weapons such as knives and axes that 
are often used to portray death or fighting. 
• The trailer ends showing the movie title in red and black distorting, 
stereotypical colour and style for the genre.
Representation 
• Rather stereotypical, portrays the mother as a protective female, 
when she holds the child whilst screaming at the male villain. 
• Male is portrayed as the psycho villain as expected from a horror. 
• Close up shots used to represent the emotions and expressions of 
characters. 
• Creates the question of is the child affected when we see him 
holding a knife? Children are often seen as vulnerable.
Narrative 
• Todorovs theory suggests that in all films we start with an original 
equilibrium that is calm and settled then disturbed and goes up 
and down with peaks throughout the film. 
• This idea is shown similarly in this trailer, wee see an ordinary 
family and the father is then affected and goes mad, going to 
attack his family. 
• However it is not like the usual horror trailer as we don’t see 
many of the peaks in the narrative, in fact we see quite a lot of 
low points including a lot of speaking. 
• However from the trailer I can see the idea of the film, the 
mother protects her child from a mental father suggested 
through him attacking the door with an axe.
Audience 
• 18 certificate means that no one under that age can watch, 
making the audience much smaller than that of an action that 
would be 12 – 15. 
• 18 also means that there are no restrictions on what can be 
said / shown, meaning that it could offend people. 
• The trailer suggests that there will be a lot of violence and 
possibly someone getting killed with an axe? So it would be 
targeting a very small audience into bloody films.
Media Language 
• Cinematography: Lots of close up shots to show fear and emotions 
but also long shots portraying isolation. 
• Editing: Rather slow editing, like a montage showing various scenes 
including some peaks in the narrative 
• Sound: unlike other trailers where we would usually just hear a high 
pitch / screeching score we also heard a voice over talking you 
through, including words such as “isolation” suggesting these people 
aren’t like normal society? 
• Mis-en-scene: rather stereotypical, see murder weapons and its set 
away from the rest of society.

The Shining trailer analysis

  • 1.
  • 2.
    Genre • Thistrailer is an 18 certificate, meaning there is no restrictions. • First thing we see is a shot of an isolated area, stereotypical horror represents horror as Steve Neal said genre is shown through repetition, I have seen similar shots before. • Slow editing in the trailer creating an eerie feel, puts the viewer on edge. • Throughout the trailer we see weapons such as knives and axes that are often used to portray death or fighting. • The trailer ends showing the movie title in red and black distorting, stereotypical colour and style for the genre.
  • 3.
    Representation • Ratherstereotypical, portrays the mother as a protective female, when she holds the child whilst screaming at the male villain. • Male is portrayed as the psycho villain as expected from a horror. • Close up shots used to represent the emotions and expressions of characters. • Creates the question of is the child affected when we see him holding a knife? Children are often seen as vulnerable.
  • 4.
    Narrative • Todorovstheory suggests that in all films we start with an original equilibrium that is calm and settled then disturbed and goes up and down with peaks throughout the film. • This idea is shown similarly in this trailer, wee see an ordinary family and the father is then affected and goes mad, going to attack his family. • However it is not like the usual horror trailer as we don’t see many of the peaks in the narrative, in fact we see quite a lot of low points including a lot of speaking. • However from the trailer I can see the idea of the film, the mother protects her child from a mental father suggested through him attacking the door with an axe.
  • 5.
    Audience • 18certificate means that no one under that age can watch, making the audience much smaller than that of an action that would be 12 – 15. • 18 also means that there are no restrictions on what can be said / shown, meaning that it could offend people. • The trailer suggests that there will be a lot of violence and possibly someone getting killed with an axe? So it would be targeting a very small audience into bloody films.
  • 6.
    Media Language •Cinematography: Lots of close up shots to show fear and emotions but also long shots portraying isolation. • Editing: Rather slow editing, like a montage showing various scenes including some peaks in the narrative • Sound: unlike other trailers where we would usually just hear a high pitch / screeching score we also heard a voice over talking you through, including words such as “isolation” suggesting these people aren’t like normal society? • Mis-en-scene: rather stereotypical, see murder weapons and its set away from the rest of society.