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The State and Future of Mobile Esports in Asia and the West

The report discusses significant growth in the esports market, particularly noting a 102% increase in global revenues from 2015 to 2017, with mobile esports lagging behind PC and console counterparts. Asia, especially China, is witnessing rapid development in mobile esports due to a mobile-first culture, with events and viewership similar to PC esports, while the West continues to prioritize PC gaming. The document highlights the potential for mobile esports to carve its niche, particularly in amateur scenes, and compares the performance of popular games in both regions.

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THE STATE AND FUTURE OF MOBILE ESPORTS IN ASIA AND THE WEST FREE REPORT
1. Market Overview 5 2. PC Esports vs. Mobile Esports 11 3. Mobile Esports in the West 16 4. Mobile Esports in Asia 22 5. Future Outlook 29
The past two years has witnessed crucial developments in the global esports market, growing by 102% in revenues from 2015 to 2017. While mobile has quickly grown as the biggest gaming screen worldwide, its esports scene is largely lagging behind that of PC and console. In Asia however, mobile esports is experiencing a boom, accelerated by the mobile-first culture of the region. The phenomenon is especially outstanding in China, leading with top franchises such as Tencent’s Honor of Kings and Giant Network’s Battle of Balls. In Asia, mobile esports is expected to follow a similar structure to that of PC, with the top games being played and scalable stadium events taking place with large viewership. AN OVERVIEW OF THE CURRENT MOBILE ESPORTS SCENE © copyright Newzoo 20183 Battle of Balls in China Clash Royale in the West In the West, PC is still the dominant form of gaming entertainment and is expected to remain so for the coming years. Here, mobile esports is expected to be more successful in other layers of esports, such as the amateur scene. For the mobile esports scene, 2018 will be a year to uncover its own identity within the larger esports ecosystem. PETER WARMAN NEWZOO CEO FEATURED CASE STUDIES DAU in China DAU in the West
NUMBER OF EVENTS, FEATURING TWO DISTINCTIVE FRANCHISES 4 THE WESTERN MARKET RECORDED LARGE MOBILE EVENTS IN 2017 BATTLE OF BALLS IS THE WORLD’S CASUAL MOBILE ESPORTS TITLE OF ASIAN VIEWERS OF VAINGLORY ESPORTS, DO NOT PLAY THE GAME BUT SIMPLY ENJOY THE ESPORTS CONTENT © copyright Newzoo 2018
THE GLOBAL GAMES AND ESPORTS MARKETS
25% 29% 34% 36% 39% 41%9% 10% 10% 10% 10% 10% 32% 31% 29% 27% 26% 26% 7% 5% 4% 4% 3% 3% 27% 25% 23% 22% 22% 21% $93.1Bn $104.8Bn $116.0Bn $125.4Bn $134.5Bn $143.5Bn 2016 2017 2018 2019 2020 TabletConsoleBrowser PCBoxed/Downloaded PC Smartphone MOBILE $40.9 Bn TOTAL MARKET +9.0% CAGR 2015-2020 MOBILE $50.4 Bn MOBILE $57.9 Bn MOBILE $65.2 Bn MOBILE $72.3 Bn FORECAST PER SEGMENT TOWARD 2020 2015 MOBILE $31.5 Bn © copyright Newzoo 20187 Source: Newzoo 2017 Global Games Market Report
In 2017, the U.S. and China combined accounted for of all consumer spend on games 50% 23% 4% 23% ASIA-PACIFIC EUROPE, MIDDLE-EAST & AFRICA $57.8Bn +14.6% YoY $26.4Bn +8.2% YoY NORTH AMERICA LATIN AMERICA $27.4Bn +5.1% YoY $4.4Bn +13.4% YoY US TOTAL $25.4Bn CHINA TOTAL $32.5Bn 2017 TOTAL $116.0Bn +10.7% YoY PER REGION WITH YEAR-ON-YEAR GROWTH RATES © copyright Newzoo 20188 Source: Newzoo 2017 Global Games Market Report
120 MILLION 161 MILLION 162 MILLION 191 MILLION 194 MILLION 286 MILLION 303 MILLION 115 MILLION YoY +19.6% YoY +36.6% CAGR 2015-2020 +20.1% 2015 2017 20202016 NAM EU APAC REST OF WORLD OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS 13% 18% 51% 18% 2017 TOTAL AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE 9 GLOBAL | FOR 2015, 2016, 2017, 2020 © copyright Newzoo 2018 Asia-Pacific accounted for of Esports Enthusiasts in 2017 Source: Newzoo 2017 Global Esports Market Report
CHINA S.KOREA NAM REST OF WORLD TOTAL REVENUES (MEDIA RIGHTS, ADVERTISING, SPONSORSHIP, MERCHANDISE & TICKETS, GAME PUBLISHER FEES) $493 MILLION $325 MILLION 2015 2017 20202016 $1504 MILLION $660 MILLION $230 MILLION $350 MILLION $484 MILLION $1233 MILLION BRAND INVESTMENT REVENUES (MEDIA RIGHTS, ADVERTISING, SPONSORSHIP) YoY +33.9% YoY +51.7% CAGR 2015-2020 +35.9% 16% 7% 36% 41% 2017 TOTAL REVENUES TOTAL REVENUES TOTAL REVENUES China & North America generated in 2017, or 52% of global esports revenues GLOBAL | FOR 2015, 2016, 2017, 2020 Source: Newzoo 2017 Global Esports Market Report© copyright Newzoo 201810
A DETAILED COMPARISON ON DIFFERENT LAYERS
^ Accumulated live viewership hours on streaming platforms in China. * Viewership: total live viewership hours of the tournament or league on Twitch during the course of the event globally. ** Attendees and ticket revenue: estimations based on public information such as stadium capacity and average ticket price. PC IS STILL THE MOST POPULAR FORM OF GAMING ENTERTAINMENT EVENT ORGANIZER VIEWER- SHIP* ATTEND- EES** TICKET REVENUE** PRIZE POOL RANK GLOBAL Rift Rivals Riot Games 7.1M 9K $44K - 19 ASIA PACIFIC LoL World Championship Riot Games 49.5M 173K $5.5M $4.9M 1 Dota 2 Asia Championship Perfect World 8.0M 24K $559K $575K 16 LMS Summer Split Garena 6.7M 11K $99K $100K 21 LoL Champions Korea Spring OnGameNet 6.4M 11K $55K $300K 22 LoL Champions Korea Summer OnGameNet 6.2M 15K $75K $300K 23 LMS Spring Garena 6.0M 12K $108K $100K 24 StarLadder i-League Invitational 2 StarLadder, ImbaTV 3.8M - - $100K 37 2016 Battle of Balls Global Final Giant Network 3.6M^ 13K $500K $153K 39 ESL One Genting ESL 3.4M 6K $209K $250K 44 Mars Dota 2 League Mars Media 2.9M 20K - $250K 48 World Electronic Sports Games WESG 2.7M 6K $140K $3.7M 50 NORTH AMERICA ELEAGUE Major Turner 42.7M 5K $561K $1.0M 2 The International Valve 36.9M 85K $5.1M $24.7M 3 NA LCS Spring Riot Games 27.2M 38K $1.6M $200K 4 NA LCS Summer Riot Games 18.2M 44K $1.5M $200K 7 DreamHack Masters - Las Vegas DreamHack 11.1M 2K $45K $450K 13 RLCS Season 4 Psyonix 7.0M 5K $150K $316K 20 IEM Oakland ESL 5.4M 12K $300K $500K 25 All-Stars Riot Games 5.0M 2K $50K - 26 EVO Shoryuken 4.8M 10K $100K $260K 27 RLCS Season 3 Psyonix 4.7M 2K $111K $256K 29 DreamHack Austin Dreamhack 4.0M 10K $229K $245K 32 CS Summit Beyond the Summit 3.9M - - $150K 34 Dota Summit 7 Beyond the Summit 3.9M - - $100K 35 EVENT ORGANIZER VIEWER- SHIP* ATTEND- EES** TICKET REVENUE** PRIZE POOL RANK NORTH AMERICA (CON’T) Overwatch World Cup Blizzard 3.8M 7K $280K $360K 36 Dota Summit 8 Beyond the Summit 3.7M - - $300K 38 Hearthstone Championship Winter Blizzard 3.4M - - $250K 42 ESL One New York ESL 3.4M 14K $840K $250K 45 ELEAGUE Premier Turner 2.9M 1K $20K $1.0M 49 EUROPE, MIDDLE EAST & AFRICA Kiev Major PGL 23.3M 15K $117K $3.0M 5 IEM Season XI - Katowice ESL 14.5M 173K $550K $760K 8 EU LCS Spring Riot Games 13.8M 42K $829K $200K 9 StarLadder i-League StarSeries S3 SLTV, ImbaTV 12.0M 7K $22K $300K 10 EU LCS Summer Riot Games 11.2M 50K $1.3M $200K 11 ESL One Cologne ESL 11.2M 15K $856K $250K 12 PGL Major Krakow PGL 10.0M 35K $489K $1.0M 14 DreamHack Masters Malmo DreamHack 8.6M 13K $1.3M $250K 15 DreamHack Winter DreamHack 7.4M 43K $1.6M $1.4M 17 EPICENTER CS:GO Epic Esport Event 7.4M 14K $71K $500K 18 ESL One Hamburg ESL 4.8M 20K $900K $1.0M 28 Dota Pit League Season 5 Dota Pit 4.4M 20K $66K $140K 31 DreamHack Summer DreamHack 3.9M 38K $2.7M $385K 33 DreamHack Valencia DreamHack 3.4M 40K $528K $483K 41 StarLadder i-League invitational 3 StarLadder, ImbaTV 3.4M 2K $5K $300K 43 Epicenter Dota 2 Epic Esport Event 3.3M 20K $328K $500K 46 AMD SAPPHIRE Dota PIT League One Game 3.2M - - $300K 47 LATIN AMERICA Mid Season Invitational Riot Games 22.6M 35K $1.0M $400K 6 CBLoL Summer Season Riot Games 4.5M 15K $302K $60K 30 CBLoL Winter Season Riot Games 3.5M 15K $302K $64K 40 13 TOP 50 ESPORTS EVENTS BY VIEWERSHIP HOURS | PER REGION | 2017
PRO ESPORTS EVENTS ONLINE PRO ESPORTS AMATEUR ESPORTS EVENTS ONLINE AMATEUR ESPORTS SHARING COMPETITIVE VIEWING GAME EXPERIENCE UNDERLYING SUCCESS OF COMPETITIVE GAMING HAS PUSHED IT TO A PROFESSIONAL LEVEL ~50% ~30% ~10% ~5% ~2% ~1% ESPORTS AS PINNACLE OF COMPETITIVE GAMING TREND SHARE OF TOP 1,000 GAMES PER LAYER (INDICATIVE) 500 300 100 50 20 10 PUBG rose quickly to become the most viewed game on Twitch and the first game to have more viewers than gamers. Up to 30% of game enthusiasts (depending on country) plays the game in an online competitive mode. Professional teams quickly added PUBG teams but... The game is far from being a solid esports title in multiple ways… © copyright Newzoo 201814 CASE: PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG)
PRO ESPORTS EVENTS ONLINE PRO ESPORTS AMATEUR ESPORTS EVENTS ONLINE AMATEUR ESPORTS SHARING COMPETITIVE VIEWING GAME EXPERIENCE MOBILE COMPETITIVE TITLES SURGE BUT ITS ESPORTS ECOSYSTEM COULD PROVE TO BE DIFFERENT ANALYSIS OF MOBILE ESPORTS OPPORTUNITY Mobile games can be equally competitive to PC and console games. F2P business model dominates both mobile and PC games. Mass audience required for competitive matching is represented on mobile. Moments to share determine content creation. What these moments are determine if it is esports. Do the moments have to do with skills? Or fun or visual? Esports require skill-based moments. Traditional esports is viewed most on mobile where there is no option to play. For mobile games, fans can immediately switch between playing and viewing. Performance on Twitch is a clear indication of esports potential. Mobile esports scores low viewership. Facilitating & stimulating the creation of leagues and competition between friends is key to both mobile and PC competitive games. Consumers and small organizations set up events at physical locations, for instance, fun community competitions. These events can be anywhere and anytime for mobile games, as there is no additional equipment required. There is a market for pro esports events in Asia, but less so in the West. In Asia, esports around mobile games is more similar to PC, especially in Southeast Asia. Single player will not be enough for esports entertainment. CASE: BATTLE OF BALLS © copyright Newzoo 201815 Giant’s Battle of Balls is already an esports success in China, and other Asian regions are soon to follow. The Battle of Balls Professional League (BPL) is the world’s first casual mobile esports league. Giant E-Sports is part of the company’s mobile esports ecosystem. It organizes events for franchises such as Battle of Balls, Vainglory, and Streetball in China.
FACTS FEATURING CASE STUDIES
MOBILE ESPORTS SCENE LAGS BEHIND THAT OF PC & CONSOLE © copyright Newzoo 201817 PC is still the dominant form of gaming entertainment in the West and is expected to remain so for the coming years. While mobile has quickly grown as the biggest gaming screen worldwide, its esports scene still lags behind that of PC as well as console. COMPETITIVE games are the core of mobile esports in the West. Top mobile esports franchises in the West include Clash Royale, Vainglory, and Summoners War, which fall into the genres of multiplayer strategy, mobile MOBA, and MMO, respectively. MULTI-GAME events are catching the eye of big organizers and investors in the West. In the East, a typical multi-game event involves top mobile games of a single publisher. In the West, however, events with games from different publishers are common. Amazon organized Mobile Masters tournaments in 2017 in which various games were played, including Vainglory, Hearthstone, World of Tanks Blitz, etc. Total Twitch viewership hours of all PC esports events in NAM and EU combined, 2017 Total Twitch viewership hours of all mobile esports events in NAM and EU combined, 2017 Total Twitch viewership hours of Clash Royale events in NAM and EU combined, 2017 Total Twitch viewership hours of Vainglory events in NAM and EU combined, 2017 TWITCH VIEWERSHIP HOURS PC VS. MOBILE | NAM & EU | 2017 TOP WATCHED MOBILE FRACHISES ON TWITCH NAM & EU | 2017
18 COMPETITIVE AND ESPORTS SCENES © copyright Newzoo 2018 # GAME TITLE PUBLISHER 1 Candy Crush Saga King 2 ROBLOX Roblox 3 Clash Royale Supercell 4 Candy Crush Soda Soga King 5 Clash of Clans Supercell 6 DoubleDown Casino DoubleDown Interactive 7 MADDEN NFL Mobile Electronic Arts 8 Heart of Vegas Product Madness 9 Gardenscapes Playrix Games 10 MARVEL Contest of Champions Kabam TOP 10 iOS GAMES BY REVENUES | US | DECEMBER 2017 # GAME TITLE PUBLISHER 1 Candy Crush Saga King 2 Clash Royale Supercell 3 Clash of Clans Supercell 4 Gardenscapes Playrix Games 5 Homescapes Playrix Games 6 Candy Crush Soda Soga King 7 Summoners War Com2uS 8 Hay Day Supercell 9 Pokémon GO Niantic 10 MARVEL Contest of Champions Kabam TOP 10 iOS GAMES BY REVENUES | EUROPE | DECEMBER 2017 Competitive titles Esports scene
19 CLASH ROYALE & SUMMONERS WAR © copyright Newzoo 2018 CLASH ROYALE LAUNCH DATE: JANUARY 2016 PUBLISHER: SUPERCELL HQ: HELSINKI, FINLAND SUMMONERS WAR LAUNCH DATE: JUNE 2014 PUBLISHER: COM2US HQ: SEOUL, SOUTH KOREA Clash Royale is one of the most played mobile games in the West. Supercell has started developing the game’s esports scene with several initiatives including its Crown Championship, Clash Royale’s top-level esports event. The game has now grown to be the #1 mobile esports title in the West by viewership hours on Twitch; in 2017, all Clash Royale tournaments and leagues generated totally 1.3 million viewership hours. Summoners War is a turn-based strategy/MMO game developed by the South Korean company Com2uS. In 2017, the United States and Europe contributed 30% and 19% of the game’s total revenues on iOS, respectively. Summoners War is a rising star in mobile esports. The 2017 Summoners War World Arena Championship Finals, which was a single-day event, had 249,000 viewership hours on Twitch. grossing mobile game in the U.S. on iOS in December 2017 grossing mobile game in the U.S. on iOS in December 2017
20 ITS OPEN PLAY MODE ATTRACTED MILLIONS OF PLAYERS TO PARTICIPATE FROM ALL OVER THE WORLD © copyright Newzoo 2018 Clash Royale’s PvP mode, together with its tournament feature, creates a highly competitive scene for the game. Social bonds are established by the clan system and connections to external social platforms. In 2016, Supercell introduced a live spectating feature that allows players to invite friends to watch a battle. These features have pushed up Clash Royale’s retention rate and gradually moved the game into an esports scene. As of December 2017, the game had over 50 million DAU globally. Clash Royale’s global esports competition The Crown Championship has an open-play mode that allows any players at Level 8 or higher to participate by organizing online, open-battle, custom tournaments that are directly available in the Clash Royale app. The 2017 Crown Championship attracted 27.4 million global participants. Shortlisted players from Bracket Play and Elimination phases can take part in the spring/fall finals and the world finals. The Crown Championship is a global event. The Spring Split 2017 was launched in North America, Europe, Latin America, China, South Korea, and Japan. The Fall Split 2017 was further expanded to Southeast Asia and the rest of the world. The World Finals was held in London on December 3rd, 2017 and attracted players and audiences from all over the world. In Q4 2017, all Clash Royale live streaming videos accumulated 15.8 million viewership hours on YouTube Gaming and 6.3 million on Twitch. It was the #1 mobile game on Twitch and YouTube Gaming combined by viewership hours. Noticeably, Clash Royale was the only title in the top 20 viewed games that had much more viewership hours on YouTube Gaming than on Twitch.
21 SUPERCELL’S LARGEST STADIUM EVENT © copyright Newzoo 2018 Live audience at the Clash Royale Crown Championship World Finals in London Total Twitch viewership hours of the Clash Royale Crown Championship World Finals
FACTS FEATURING CASE STUDIES
CHINA IS THE WORLD’S LARGEST MOBILE ESPORTS MARKET © copyright Newzoo 201823 MOBILE esports is more popular in the East than in the West, especially in China, accelerated by the mobile-first culture of the region. In Asia, mobile esports is expected to follow a similar strucuture to that of PC, with the top mobile games being played and large stadium events taking place with large viewership. CASUAL mobile games hold a strong position in the esports scene in Asia, which is different from the West where competitive genres dominate the market. Giant Network’s Battle of Balls Professional League was the world’s first casual mobile esports league and its 2017 Global Final will be the first mobile esports event held in Mercedes-Benz Arena Shanghai, the former exhibition hall of World Expo 2010. SOCIAL functions are largely adopted in mobile games in Asia, creating strong bonds between gamers. In China, for example, all of Tencent’s mobile games can be connected to either QQ or WeChat where gamers can easily access the leaderboards and any updates of the games they are playing via the embedded game centers. Gamers can also play with/against their friends by using the social system. TOP MOBILE ESPORT LEAGUES/TOURNAMENTS IN ASIA TOP FRANCHISES IN ASIA KING PRO LEAGUE Tencent BATTLE OF BALLS PROFESSIONAL LEAGUE Giant Network CHINA MOBILE E-SPORTS GAMES Datang Network HONOR OF KINGS Tencent CROSSFIRE MOBILE Tencent BATTLE OF BALLS Giant Network MONSTER STRIKE Mixi VAINGLORY WORLD CHAMPIONSHIP Super Evil Megacorp
24 COMPETITIVE AND ESPORTS SCENES © copyright Newzoo 2018 # GAME TITLE PUBLISHER 1 Honor of Kings Tencent 2 Onmyoji NetEase 3 Dream Journey 4399 4 Cally’s Cave 3 Jordan Pearson 5 Fantasy Westward Journey NetEase 6 Happy Lord Tencent 7 Miracle Nikki Tencent 8 Werewolf Jiang Cheng 9 Clash of Clans Supercell 10 Mini World Miniplay TOP 10 ANDROID GAMES BY REVENUES | CHINA | OCTOBER 2017 # GAME TITLE PUBLISHER 1 Honor of Kings Tencent 2 Anipop Happy Elements 3 PopStar! 2016 Migu 4 Mini World MiniPlay 5 Snake WePie 6 Zombie Tsunami Zplay 7 Happy Lord Tencent 8 Bingo Crush MicroFun 9 Battle of Balls Giant Network 10 PopStar! Chinese Zplay TOP 10 ANDROID GAMES BY MAU | CHINA | OCTOBER 2017 Competitive titles Esports scene
25 BATTLE OF BALLS & HONOR OF KINGS © copyright Newzoo 2018 HONOR OF KINGS LAUNCH DATE: NOVEMBER 2015 PUBLISHER: TENCENT HQ: SHENZHEN, CHINA BATTLE OF BALLS LAUNCH DATE: MAY 2015 PUBLISHER: GIANT NETWORK HQ: SHANGHAI, CHINA Battle of Balls, a casual mobile game developed by Giant Network, has accumulated more than 400 million users globally. The Battle of Balls Professional League (BPL) was introduced in 2016 and was the world’s first casual mobile esports event. The 2016 Global Final attracted an audience of 13,000 in Shanghai and 3.6 million viewers on various Chinese live streaming platforms. Honor of Kings is by far Tencent’s most successful mobile MOBA game. Launched in November 2015, Honor of Kings now has more than 200 million users in China. The largest Honor of Kings league in China is King Pro League (KPL), which was first introduced in September 2016. The 2017 KPL Fall Final attracted a live audience of more than 5,000 in Shenzhen, with a total prize pool of $430,000. Android game in China by MAU in October 2017 Android game in China by MAU in October 2017
26 IT’S NOT ONLY A GAME BUT A WELL-ESTABLISHED BRAND © copyright Newzoo 2018 Battle of Balls features casual gameplay as well as intense antagonism. Players can play against each other as individuals or team up with other players. There is strong interactivity in the game logics, which matches the casualness of current gaming trend. The game integrates great sociability for heavy game players at the same time. Battle of Balls had 25 million DAU in China as of January 2017. Battle of Balls adopts a point system that is similar to the ATP rankings in tennis. Teams earn points by winning various tournaments. Top teams are qualified to higher level tournaments and leagues. Battle of Balls has established itself as a brand, or IP, in China, partnering with companies across various industries. Battle of Balls sportswear and accessories were introduced by New Era and G-Shock in China. A field marketing campaign was carried out with the leading beverage group Uni- President in China, and in return, Uni-President became a sponsor of Battle of Balls leagues. Battle of Balls has revolutionized the casual mobile esports scene by organizing large stadium events that have attracted live audiences in the thousands. Licensed live streaming platforms in China actively broadcast Battle of Balls esports content, which has accumulated millions of viewership hours in total.
27 GIANT’S LARGEST STADIUM EVENT © copyright Newzoo 2018 Live audience at the 2016 Battle of Balls Global Final (BGF) in Shanghai Total viewership hours of the 2016BGF on live streaming platforms in China
A MOBILE ESPORTS BRAND OF GIANT NETWORK © copyright Newzoo 201828 Driven by the accelerated growth of mobile esports in China, Giant Network set up Giant E-Sports as a separate mobile esports division to further establish the ecosystem around some of the company’s core mobile titles, including Battle of Balls, Vainglory, and Streetball. On top of the success of Battle of Balls as an esports franchise in China, Giant E-Sports also partners with Alisports, a leading third-party esports event organizer in China under the Alibaba Group, to further optimize the event systems and esports content. At the same time, Giant E-Sports is mapping out its global expansion. Battle of Balls is already a popular mobile title in Asian countries and regions such as South Korea, Taiwan, and Hong Kong. Organizing local tournaments in these regions is on Giant E-Sports’ roadmap. Giant has been the local publisher of Super Evil Megacorp’s mobile MOBA Vainglory in China since November 2015. In 2017, China contributed 20% of the game’s revenues on iOS, becoming the second largest grossing market of Vainglory after the U.S. Together with Super Evil Megacorp, Giant E-Sports has brought Vainglory esports to China by organizing Vainglory8 China Spring, Summer, and Fall Split and Vainglory China League (VCL) in 2017. Streetball is a 3v3 mobile basketball game published by Giant in November 2016. Only one year after its official launch in China, it has become a selected franchise in the China Mobile E-Sports Games, a nationwide mobile esports event organized by General Administration of Sport of China. On top of that, Giant E-Sports has organized several tournaments for Streetball, including Streetball Online Tournament, Streetball Asia Tournament, and Streetball Global Finals. GIANT E-SPORTS PARTNER
SCENARIOS IN THE WEST AND THE EAST
HOW IT WILL EVOLVE IN THE WEST AND THE EAST © copyright Newzoo 201830 Driven by the mobile-first culture in Asia, mobile esports is expected to continue its growth in the region. With top Chinese franchises expanding to other Asian countries and Tencent’s partner Sea Group holding a leading position in the Southeast Asian games market, we also expect the coming few years to see a boom in the mobile esports market in countries such as Japan, Thailand, Indonesia, and Vietnam Console Mobile PC GAMES MARKET REVENUES IN ASIA PER SEGMENT | 2017 34% 55% 11% 2017 In the West, competitive games are expected to continue their dominant status in the esports scene. However, due to a currently low viewership and a relatively underdeveloped esports ecosystem in the West, mobile esports is more likely to be successful in the amateur scene in the near future, which explains why Supercell’s open-play mode in the Crown Championship was such a hit. Console Mobile PC GAMES MARKET REVENES IN THE WEST PER SEGMENT | NAM & EU | 2017 22% 29% 49% 2017
Actively used mobile devices in India, November 2017 Actively used mobile devices in the U.S., November 2017 31 CHINA IS LEADING THE MARKET AND INDIA IS TO FOLLOW © copyright Newzoo 2018 ACTIVE MOBILE DEVICES INDIA & U.S. | NOVEMBER 2017 Mobile esports in India is expected to develop rapidly in the coming few years, driven by the exponential growth in the mobile market and mobile games section in the country. India has grown to the world’s second-largest mobile market by number of active devices, and from 2017 to 2020, the global mobile games market is expected see the fastest growth coming from India. The Indian mobile games market is forecast to grow by 240% from 2017 to 2020 and to become the world’s fourth-largest mobile games market by 2020. The development of the mobile esports scene in India is expected to be similar to that in China, with competitive and casual titles both being actively involved. China will continue its leading position in the global mobile esports market. With the support from the government, the market is expected to flourish with an increasing number of scalable stadium events with large viewership and prize money. More non-competitive titles will establish their positions in the mobile esports scene thanks to the casualness of the latest gaming trend. Mobile esports in China is expected to follow a similar structure to PC that top frachises will gradually grow to well-established brands and build their unique ecosystems. Meanwhile, the success in mobile esports will further drive the development of mobile game streaming platforms in China.
The current pace of change in consumer behavior, media, and technology requires a new type of intelligence firm that is agile, innovative, truly global, and ahead of the curve. We are that firm. As the number one provider of games, esports, and mobile intelligence in the world, we support our global clients daily in growing their businesses. MORE THAN 150 GLOBAL SUBSCRIBERSOUR MISSION OUR EXPERTISE MARKET FORECASTS TRACKING DATA CONSUMER INSIGHTS OUR SOLUTIONS STANDARD SUBSCRIPTIONS MARKET PACKAGES CUSTOM SERVICES PARTNER MODEL GLOBAL LEADER IN GAMES, ESPORTS, AND MOBILE INTELLIGENCE www.newzoo.com

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The State and Future of Mobile Esports in Asia and the West

  • 1.
    THE STATE ANDFUTURE OF MOBILE ESPORTS IN ASIA AND THE WEST FREE REPORT
  • 2.
    1. Market Overview5 2. PC Esports vs. Mobile Esports 11 3. Mobile Esports in the West 16 4. Mobile Esports in Asia 22 5. Future Outlook 29
  • 3.
    The past twoyears has witnessed crucial developments in the global esports market, growing by 102% in revenues from 2015 to 2017. While mobile has quickly grown as the biggest gaming screen worldwide, its esports scene is largely lagging behind that of PC and console. In Asia however, mobile esports is experiencing a boom, accelerated by the mobile-first culture of the region. The phenomenon is especially outstanding in China, leading with top franchises such as Tencent’s Honor of Kings and Giant Network’s Battle of Balls. In Asia, mobile esports is expected to follow a similar structure to that of PC, with the top games being played and scalable stadium events taking place with large viewership. AN OVERVIEW OF THE CURRENT MOBILE ESPORTS SCENE © copyright Newzoo 20183 Battle of Balls in China Clash Royale in the West In the West, PC is still the dominant form of gaming entertainment and is expected to remain so for the coming years. Here, mobile esports is expected to be more successful in other layers of esports, such as the amateur scene. For the mobile esports scene, 2018 will be a year to uncover its own identity within the larger esports ecosystem. PETER WARMAN NEWZOO CEO FEATURED CASE STUDIES DAU in China DAU in the West
  • 4.
    NUMBER OF EVENTS,FEATURING TWO DISTINCTIVE FRANCHISES 4 THE WESTERN MARKET RECORDED LARGE MOBILE EVENTS IN 2017 BATTLE OF BALLS IS THE WORLD’S CASUAL MOBILE ESPORTS TITLE OF ASIAN VIEWERS OF VAINGLORY ESPORTS, DO NOT PLAY THE GAME BUT SIMPLY ENJOY THE ESPORTS CONTENT © copyright Newzoo 2018
  • 5.
    THE GLOBAL GAMESAND ESPORTS MARKETS
  • 7.
    25% 29% 34% 36% 39%41%9% 10% 10% 10% 10% 10% 32% 31% 29% 27% 26% 26% 7% 5% 4% 4% 3% 3% 27% 25% 23% 22% 22% 21% $93.1Bn $104.8Bn $116.0Bn $125.4Bn $134.5Bn $143.5Bn 2016 2017 2018 2019 2020 TabletConsoleBrowser PCBoxed/Downloaded PC Smartphone MOBILE $40.9 Bn TOTAL MARKET +9.0% CAGR 2015-2020 MOBILE $50.4 Bn MOBILE $57.9 Bn MOBILE $65.2 Bn MOBILE $72.3 Bn FORECAST PER SEGMENT TOWARD 2020 2015 MOBILE $31.5 Bn © copyright Newzoo 20187 Source: Newzoo 2017 Global Games Market Report
  • 8.
    In 2017, theU.S. and China combined accounted for of all consumer spend on games 50% 23% 4% 23% ASIA-PACIFIC EUROPE, MIDDLE-EAST & AFRICA $57.8Bn +14.6% YoY $26.4Bn +8.2% YoY NORTH AMERICA LATIN AMERICA $27.4Bn +5.1% YoY $4.4Bn +13.4% YoY US TOTAL $25.4Bn CHINA TOTAL $32.5Bn 2017 TOTAL $116.0Bn +10.7% YoY PER REGION WITH YEAR-ON-YEAR GROWTH RATES © copyright Newzoo 20188 Source: Newzoo 2017 Global Games Market Report
  • 9.
    120 MILLION 161 MILLION 162 MILLION 191 MILLION 194 MILLION 286 MILLION 303 MILLION 115 MILLION YoY +19.6% YoY +36.6% CAGR 2015-2020 +20.1% 2015 2017 20202016 NAMEU APAC REST OF WORLD OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS 13% 18% 51% 18% 2017 TOTAL AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE 9 GLOBAL | FOR 2015, 2016, 2017, 2020 © copyright Newzoo 2018 Asia-Pacific accounted for of Esports Enthusiasts in 2017 Source: Newzoo 2017 Global Esports Market Report
  • 10.
    CHINA S.KOREA NAMREST OF WORLD TOTAL REVENUES (MEDIA RIGHTS, ADVERTISING, SPONSORSHIP, MERCHANDISE & TICKETS, GAME PUBLISHER FEES) $493 MILLION $325 MILLION 2015 2017 20202016 $1504 MILLION $660 MILLION $230 MILLION $350 MILLION $484 MILLION $1233 MILLION BRAND INVESTMENT REVENUES (MEDIA RIGHTS, ADVERTISING, SPONSORSHIP) YoY +33.9% YoY +51.7% CAGR 2015-2020 +35.9% 16% 7% 36% 41% 2017 TOTAL REVENUES TOTAL REVENUES TOTAL REVENUES China & North America generated in 2017, or 52% of global esports revenues GLOBAL | FOR 2015, 2016, 2017, 2020 Source: Newzoo 2017 Global Esports Market Report© copyright Newzoo 201810
  • 11.
    A DETAILED COMPARISON ONDIFFERENT LAYERS
  • 13.
    ^ Accumulated liveviewership hours on streaming platforms in China. * Viewership: total live viewership hours of the tournament or league on Twitch during the course of the event globally. ** Attendees and ticket revenue: estimations based on public information such as stadium capacity and average ticket price. PC IS STILL THE MOST POPULAR FORM OF GAMING ENTERTAINMENT EVENT ORGANIZER VIEWER- SHIP* ATTEND- EES** TICKET REVENUE** PRIZE POOL RANK GLOBAL Rift Rivals Riot Games 7.1M 9K $44K - 19 ASIA PACIFIC LoL World Championship Riot Games 49.5M 173K $5.5M $4.9M 1 Dota 2 Asia Championship Perfect World 8.0M 24K $559K $575K 16 LMS Summer Split Garena 6.7M 11K $99K $100K 21 LoL Champions Korea Spring OnGameNet 6.4M 11K $55K $300K 22 LoL Champions Korea Summer OnGameNet 6.2M 15K $75K $300K 23 LMS Spring Garena 6.0M 12K $108K $100K 24 StarLadder i-League Invitational 2 StarLadder, ImbaTV 3.8M - - $100K 37 2016 Battle of Balls Global Final Giant Network 3.6M^ 13K $500K $153K 39 ESL One Genting ESL 3.4M 6K $209K $250K 44 Mars Dota 2 League Mars Media 2.9M 20K - $250K 48 World Electronic Sports Games WESG 2.7M 6K $140K $3.7M 50 NORTH AMERICA ELEAGUE Major Turner 42.7M 5K $561K $1.0M 2 The International Valve 36.9M 85K $5.1M $24.7M 3 NA LCS Spring Riot Games 27.2M 38K $1.6M $200K 4 NA LCS Summer Riot Games 18.2M 44K $1.5M $200K 7 DreamHack Masters - Las Vegas DreamHack 11.1M 2K $45K $450K 13 RLCS Season 4 Psyonix 7.0M 5K $150K $316K 20 IEM Oakland ESL 5.4M 12K $300K $500K 25 All-Stars Riot Games 5.0M 2K $50K - 26 EVO Shoryuken 4.8M 10K $100K $260K 27 RLCS Season 3 Psyonix 4.7M 2K $111K $256K 29 DreamHack Austin Dreamhack 4.0M 10K $229K $245K 32 CS Summit Beyond the Summit 3.9M - - $150K 34 Dota Summit 7 Beyond the Summit 3.9M - - $100K 35 EVENT ORGANIZER VIEWER- SHIP* ATTEND- EES** TICKET REVENUE** PRIZE POOL RANK NORTH AMERICA (CON’T) Overwatch World Cup Blizzard 3.8M 7K $280K $360K 36 Dota Summit 8 Beyond the Summit 3.7M - - $300K 38 Hearthstone Championship Winter Blizzard 3.4M - - $250K 42 ESL One New York ESL 3.4M 14K $840K $250K 45 ELEAGUE Premier Turner 2.9M 1K $20K $1.0M 49 EUROPE, MIDDLE EAST & AFRICA Kiev Major PGL 23.3M 15K $117K $3.0M 5 IEM Season XI - Katowice ESL 14.5M 173K $550K $760K 8 EU LCS Spring Riot Games 13.8M 42K $829K $200K 9 StarLadder i-League StarSeries S3 SLTV, ImbaTV 12.0M 7K $22K $300K 10 EU LCS Summer Riot Games 11.2M 50K $1.3M $200K 11 ESL One Cologne ESL 11.2M 15K $856K $250K 12 PGL Major Krakow PGL 10.0M 35K $489K $1.0M 14 DreamHack Masters Malmo DreamHack 8.6M 13K $1.3M $250K 15 DreamHack Winter DreamHack 7.4M 43K $1.6M $1.4M 17 EPICENTER CS:GO Epic Esport Event 7.4M 14K $71K $500K 18 ESL One Hamburg ESL 4.8M 20K $900K $1.0M 28 Dota Pit League Season 5 Dota Pit 4.4M 20K $66K $140K 31 DreamHack Summer DreamHack 3.9M 38K $2.7M $385K 33 DreamHack Valencia DreamHack 3.4M 40K $528K $483K 41 StarLadder i-League invitational 3 StarLadder, ImbaTV 3.4M 2K $5K $300K 43 Epicenter Dota 2 Epic Esport Event 3.3M 20K $328K $500K 46 AMD SAPPHIRE Dota PIT League One Game 3.2M - - $300K 47 LATIN AMERICA Mid Season Invitational Riot Games 22.6M 35K $1.0M $400K 6 CBLoL Summer Season Riot Games 4.5M 15K $302K $60K 30 CBLoL Winter Season Riot Games 3.5M 15K $302K $64K 40 13 TOP 50 ESPORTS EVENTS BY VIEWERSHIP HOURS | PER REGION | 2017
  • 14.
    PRO ESPORTS EVENTS ONLINEPRO ESPORTS AMATEUR ESPORTS EVENTS ONLINE AMATEUR ESPORTS SHARING COMPETITIVE VIEWING GAME EXPERIENCE UNDERLYING SUCCESS OF COMPETITIVE GAMING HAS PUSHED IT TO A PROFESSIONAL LEVEL ~50% ~30% ~10% ~5% ~2% ~1% ESPORTS AS PINNACLE OF COMPETITIVE GAMING TREND SHARE OF TOP 1,000 GAMES PER LAYER (INDICATIVE) 500 300 100 50 20 10 PUBG rose quickly to become the most viewed game on Twitch and the first game to have more viewers than gamers. Up to 30% of game enthusiasts (depending on country) plays the game in an online competitive mode. Professional teams quickly added PUBG teams but... The game is far from being a solid esports title in multiple ways… © copyright Newzoo 201814 CASE: PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG)
  • 15.
    PRO ESPORTS EVENTS ONLINEPRO ESPORTS AMATEUR ESPORTS EVENTS ONLINE AMATEUR ESPORTS SHARING COMPETITIVE VIEWING GAME EXPERIENCE MOBILE COMPETITIVE TITLES SURGE BUT ITS ESPORTS ECOSYSTEM COULD PROVE TO BE DIFFERENT ANALYSIS OF MOBILE ESPORTS OPPORTUNITY Mobile games can be equally competitive to PC and console games. F2P business model dominates both mobile and PC games. Mass audience required for competitive matching is represented on mobile. Moments to share determine content creation. What these moments are determine if it is esports. Do the moments have to do with skills? Or fun or visual? Esports require skill-based moments. Traditional esports is viewed most on mobile where there is no option to play. For mobile games, fans can immediately switch between playing and viewing. Performance on Twitch is a clear indication of esports potential. Mobile esports scores low viewership. Facilitating & stimulating the creation of leagues and competition between friends is key to both mobile and PC competitive games. Consumers and small organizations set up events at physical locations, for instance, fun community competitions. These events can be anywhere and anytime for mobile games, as there is no additional equipment required. There is a market for pro esports events in Asia, but less so in the West. In Asia, esports around mobile games is more similar to PC, especially in Southeast Asia. Single player will not be enough for esports entertainment. CASE: BATTLE OF BALLS © copyright Newzoo 201815 Giant’s Battle of Balls is already an esports success in China, and other Asian regions are soon to follow. The Battle of Balls Professional League (BPL) is the world’s first casual mobile esports league. Giant E-Sports is part of the company’s mobile esports ecosystem. It organizes events for franchises such as Battle of Balls, Vainglory, and Streetball in China.
  • 16.
  • 17.
    MOBILE ESPORTS SCENELAGS BEHIND THAT OF PC & CONSOLE © copyright Newzoo 201817 PC is still the dominant form of gaming entertainment in the West and is expected to remain so for the coming years. While mobile has quickly grown as the biggest gaming screen worldwide, its esports scene still lags behind that of PC as well as console. COMPETITIVE games are the core of mobile esports in the West. Top mobile esports franchises in the West include Clash Royale, Vainglory, and Summoners War, which fall into the genres of multiplayer strategy, mobile MOBA, and MMO, respectively. MULTI-GAME events are catching the eye of big organizers and investors in the West. In the East, a typical multi-game event involves top mobile games of a single publisher. In the West, however, events with games from different publishers are common. Amazon organized Mobile Masters tournaments in 2017 in which various games were played, including Vainglory, Hearthstone, World of Tanks Blitz, etc. Total Twitch viewership hours of all PC esports events in NAM and EU combined, 2017 Total Twitch viewership hours of all mobile esports events in NAM and EU combined, 2017 Total Twitch viewership hours of Clash Royale events in NAM and EU combined, 2017 Total Twitch viewership hours of Vainglory events in NAM and EU combined, 2017 TWITCH VIEWERSHIP HOURS PC VS. MOBILE | NAM & EU | 2017 TOP WATCHED MOBILE FRACHISES ON TWITCH NAM & EU | 2017
  • 18.
    18 COMPETITIVE AND ESPORTSSCENES © copyright Newzoo 2018 # GAME TITLE PUBLISHER 1 Candy Crush Saga King 2 ROBLOX Roblox 3 Clash Royale Supercell 4 Candy Crush Soda Soga King 5 Clash of Clans Supercell 6 DoubleDown Casino DoubleDown Interactive 7 MADDEN NFL Mobile Electronic Arts 8 Heart of Vegas Product Madness 9 Gardenscapes Playrix Games 10 MARVEL Contest of Champions Kabam TOP 10 iOS GAMES BY REVENUES | US | DECEMBER 2017 # GAME TITLE PUBLISHER 1 Candy Crush Saga King 2 Clash Royale Supercell 3 Clash of Clans Supercell 4 Gardenscapes Playrix Games 5 Homescapes Playrix Games 6 Candy Crush Soda Soga King 7 Summoners War Com2uS 8 Hay Day Supercell 9 Pokémon GO Niantic 10 MARVEL Contest of Champions Kabam TOP 10 iOS GAMES BY REVENUES | EUROPE | DECEMBER 2017 Competitive titles Esports scene
  • 19.
    19 CLASH ROYALE &SUMMONERS WAR © copyright Newzoo 2018 CLASH ROYALE LAUNCH DATE: JANUARY 2016 PUBLISHER: SUPERCELL HQ: HELSINKI, FINLAND SUMMONERS WAR LAUNCH DATE: JUNE 2014 PUBLISHER: COM2US HQ: SEOUL, SOUTH KOREA Clash Royale is one of the most played mobile games in the West. Supercell has started developing the game’s esports scene with several initiatives including its Crown Championship, Clash Royale’s top-level esports event. The game has now grown to be the #1 mobile esports title in the West by viewership hours on Twitch; in 2017, all Clash Royale tournaments and leagues generated totally 1.3 million viewership hours. Summoners War is a turn-based strategy/MMO game developed by the South Korean company Com2uS. In 2017, the United States and Europe contributed 30% and 19% of the game’s total revenues on iOS, respectively. Summoners War is a rising star in mobile esports. The 2017 Summoners War World Arena Championship Finals, which was a single-day event, had 249,000 viewership hours on Twitch. grossing mobile game in the U.S. on iOS in December 2017 grossing mobile game in the U.S. on iOS in December 2017
  • 20.
    20 ITS OPEN PLAYMODE ATTRACTED MILLIONS OF PLAYERS TO PARTICIPATE FROM ALL OVER THE WORLD © copyright Newzoo 2018 Clash Royale’s PvP mode, together with its tournament feature, creates a highly competitive scene for the game. Social bonds are established by the clan system and connections to external social platforms. In 2016, Supercell introduced a live spectating feature that allows players to invite friends to watch a battle. These features have pushed up Clash Royale’s retention rate and gradually moved the game into an esports scene. As of December 2017, the game had over 50 million DAU globally. Clash Royale’s global esports competition The Crown Championship has an open-play mode that allows any players at Level 8 or higher to participate by organizing online, open-battle, custom tournaments that are directly available in the Clash Royale app. The 2017 Crown Championship attracted 27.4 million global participants. Shortlisted players from Bracket Play and Elimination phases can take part in the spring/fall finals and the world finals. The Crown Championship is a global event. The Spring Split 2017 was launched in North America, Europe, Latin America, China, South Korea, and Japan. The Fall Split 2017 was further expanded to Southeast Asia and the rest of the world. The World Finals was held in London on December 3rd, 2017 and attracted players and audiences from all over the world. In Q4 2017, all Clash Royale live streaming videos accumulated 15.8 million viewership hours on YouTube Gaming and 6.3 million on Twitch. It was the #1 mobile game on Twitch and YouTube Gaming combined by viewership hours. Noticeably, Clash Royale was the only title in the top 20 viewed games that had much more viewership hours on YouTube Gaming than on Twitch.
  • 21.
    21 SUPERCELL’S LARGEST STADIUMEVENT © copyright Newzoo 2018 Live audience at the Clash Royale Crown Championship World Finals in London Total Twitch viewership hours of the Clash Royale Crown Championship World Finals
  • 22.
  • 23.
    CHINA IS THEWORLD’S LARGEST MOBILE ESPORTS MARKET © copyright Newzoo 201823 MOBILE esports is more popular in the East than in the West, especially in China, accelerated by the mobile-first culture of the region. In Asia, mobile esports is expected to follow a similar strucuture to that of PC, with the top mobile games being played and large stadium events taking place with large viewership. CASUAL mobile games hold a strong position in the esports scene in Asia, which is different from the West where competitive genres dominate the market. Giant Network’s Battle of Balls Professional League was the world’s first casual mobile esports league and its 2017 Global Final will be the first mobile esports event held in Mercedes-Benz Arena Shanghai, the former exhibition hall of World Expo 2010. SOCIAL functions are largely adopted in mobile games in Asia, creating strong bonds between gamers. In China, for example, all of Tencent’s mobile games can be connected to either QQ or WeChat where gamers can easily access the leaderboards and any updates of the games they are playing via the embedded game centers. Gamers can also play with/against their friends by using the social system. TOP MOBILE ESPORT LEAGUES/TOURNAMENTS IN ASIA TOP FRANCHISES IN ASIA KING PRO LEAGUE Tencent BATTLE OF BALLS PROFESSIONAL LEAGUE Giant Network CHINA MOBILE E-SPORTS GAMES Datang Network HONOR OF KINGS Tencent CROSSFIRE MOBILE Tencent BATTLE OF BALLS Giant Network MONSTER STRIKE Mixi VAINGLORY WORLD CHAMPIONSHIP Super Evil Megacorp
  • 24.
    24 COMPETITIVE AND ESPORTSSCENES © copyright Newzoo 2018 # GAME TITLE PUBLISHER 1 Honor of Kings Tencent 2 Onmyoji NetEase 3 Dream Journey 4399 4 Cally’s Cave 3 Jordan Pearson 5 Fantasy Westward Journey NetEase 6 Happy Lord Tencent 7 Miracle Nikki Tencent 8 Werewolf Jiang Cheng 9 Clash of Clans Supercell 10 Mini World Miniplay TOP 10 ANDROID GAMES BY REVENUES | CHINA | OCTOBER 2017 # GAME TITLE PUBLISHER 1 Honor of Kings Tencent 2 Anipop Happy Elements 3 PopStar! 2016 Migu 4 Mini World MiniPlay 5 Snake WePie 6 Zombie Tsunami Zplay 7 Happy Lord Tencent 8 Bingo Crush MicroFun 9 Battle of Balls Giant Network 10 PopStar! Chinese Zplay TOP 10 ANDROID GAMES BY MAU | CHINA | OCTOBER 2017 Competitive titles Esports scene
  • 25.
    25 BATTLE OF BALLS& HONOR OF KINGS © copyright Newzoo 2018 HONOR OF KINGS LAUNCH DATE: NOVEMBER 2015 PUBLISHER: TENCENT HQ: SHENZHEN, CHINA BATTLE OF BALLS LAUNCH DATE: MAY 2015 PUBLISHER: GIANT NETWORK HQ: SHANGHAI, CHINA Battle of Balls, a casual mobile game developed by Giant Network, has accumulated more than 400 million users globally. The Battle of Balls Professional League (BPL) was introduced in 2016 and was the world’s first casual mobile esports event. The 2016 Global Final attracted an audience of 13,000 in Shanghai and 3.6 million viewers on various Chinese live streaming platforms. Honor of Kings is by far Tencent’s most successful mobile MOBA game. Launched in November 2015, Honor of Kings now has more than 200 million users in China. The largest Honor of Kings league in China is King Pro League (KPL), which was first introduced in September 2016. The 2017 KPL Fall Final attracted a live audience of more than 5,000 in Shenzhen, with a total prize pool of $430,000. Android game in China by MAU in October 2017 Android game in China by MAU in October 2017
  • 26.
    26 IT’S NOT ONLYA GAME BUT A WELL-ESTABLISHED BRAND © copyright Newzoo 2018 Battle of Balls features casual gameplay as well as intense antagonism. Players can play against each other as individuals or team up with other players. There is strong interactivity in the game logics, which matches the casualness of current gaming trend. The game integrates great sociability for heavy game players at the same time. Battle of Balls had 25 million DAU in China as of January 2017. Battle of Balls adopts a point system that is similar to the ATP rankings in tennis. Teams earn points by winning various tournaments. Top teams are qualified to higher level tournaments and leagues. Battle of Balls has established itself as a brand, or IP, in China, partnering with companies across various industries. Battle of Balls sportswear and accessories were introduced by New Era and G-Shock in China. A field marketing campaign was carried out with the leading beverage group Uni- President in China, and in return, Uni-President became a sponsor of Battle of Balls leagues. Battle of Balls has revolutionized the casual mobile esports scene by organizing large stadium events that have attracted live audiences in the thousands. Licensed live streaming platforms in China actively broadcast Battle of Balls esports content, which has accumulated millions of viewership hours in total.
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    27 GIANT’S LARGEST STADIUMEVENT © copyright Newzoo 2018 Live audience at the 2016 Battle of Balls Global Final (BGF) in Shanghai Total viewership hours of the 2016BGF on live streaming platforms in China
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    A MOBILE ESPORTSBRAND OF GIANT NETWORK © copyright Newzoo 201828 Driven by the accelerated growth of mobile esports in China, Giant Network set up Giant E-Sports as a separate mobile esports division to further establish the ecosystem around some of the company’s core mobile titles, including Battle of Balls, Vainglory, and Streetball. On top of the success of Battle of Balls as an esports franchise in China, Giant E-Sports also partners with Alisports, a leading third-party esports event organizer in China under the Alibaba Group, to further optimize the event systems and esports content. At the same time, Giant E-Sports is mapping out its global expansion. Battle of Balls is already a popular mobile title in Asian countries and regions such as South Korea, Taiwan, and Hong Kong. Organizing local tournaments in these regions is on Giant E-Sports’ roadmap. Giant has been the local publisher of Super Evil Megacorp’s mobile MOBA Vainglory in China since November 2015. In 2017, China contributed 20% of the game’s revenues on iOS, becoming the second largest grossing market of Vainglory after the U.S. Together with Super Evil Megacorp, Giant E-Sports has brought Vainglory esports to China by organizing Vainglory8 China Spring, Summer, and Fall Split and Vainglory China League (VCL) in 2017. Streetball is a 3v3 mobile basketball game published by Giant in November 2016. Only one year after its official launch in China, it has become a selected franchise in the China Mobile E-Sports Games, a nationwide mobile esports event organized by General Administration of Sport of China. On top of that, Giant E-Sports has organized several tournaments for Streetball, including Streetball Online Tournament, Streetball Asia Tournament, and Streetball Global Finals. GIANT E-SPORTS PARTNER
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    SCENARIOS IN THEWEST AND THE EAST
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    HOW IT WILLEVOLVE IN THE WEST AND THE EAST © copyright Newzoo 201830 Driven by the mobile-first culture in Asia, mobile esports is expected to continue its growth in the region. With top Chinese franchises expanding to other Asian countries and Tencent’s partner Sea Group holding a leading position in the Southeast Asian games market, we also expect the coming few years to see a boom in the mobile esports market in countries such as Japan, Thailand, Indonesia, and Vietnam Console Mobile PC GAMES MARKET REVENUES IN ASIA PER SEGMENT | 2017 34% 55% 11% 2017 In the West, competitive games are expected to continue their dominant status in the esports scene. However, due to a currently low viewership and a relatively underdeveloped esports ecosystem in the West, mobile esports is more likely to be successful in the amateur scene in the near future, which explains why Supercell’s open-play mode in the Crown Championship was such a hit. Console Mobile PC GAMES MARKET REVENES IN THE WEST PER SEGMENT | NAM & EU | 2017 22% 29% 49% 2017
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    Actively used mobiledevices in India, November 2017 Actively used mobile devices in the U.S., November 2017 31 CHINA IS LEADING THE MARKET AND INDIA IS TO FOLLOW © copyright Newzoo 2018 ACTIVE MOBILE DEVICES INDIA & U.S. | NOVEMBER 2017 Mobile esports in India is expected to develop rapidly in the coming few years, driven by the exponential growth in the mobile market and mobile games section in the country. India has grown to the world’s second-largest mobile market by number of active devices, and from 2017 to 2020, the global mobile games market is expected see the fastest growth coming from India. The Indian mobile games market is forecast to grow by 240% from 2017 to 2020 and to become the world’s fourth-largest mobile games market by 2020. The development of the mobile esports scene in India is expected to be similar to that in China, with competitive and casual titles both being actively involved. China will continue its leading position in the global mobile esports market. With the support from the government, the market is expected to flourish with an increasing number of scalable stadium events with large viewership and prize money. More non-competitive titles will establish their positions in the mobile esports scene thanks to the casualness of the latest gaming trend. Mobile esports in China is expected to follow a similar structure to PC that top frachises will gradually grow to well-established brands and build their unique ecosystems. Meanwhile, the success in mobile esports will further drive the development of mobile game streaming platforms in China.
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    The current paceof change in consumer behavior, media, and technology requires a new type of intelligence firm that is agile, innovative, truly global, and ahead of the curve. We are that firm. As the number one provider of games, esports, and mobile intelligence in the world, we support our global clients daily in growing their businesses. MORE THAN 150 GLOBAL SUBSCRIBERSOUR MISSION OUR EXPERTISE MARKET FORECASTS TRACKING DATA CONSUMER INSIGHTS OUR SOLUTIONS STANDARD SUBSCRIPTIONS MARKET PACKAGES CUSTOM SERVICES PARTNER MODEL GLOBAL LEADER IN GAMES, ESPORTS, AND MOBILE INTELLIGENCE www.newzoo.com