The state of indonesia online data (part I)
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Indonesia has a large and growing online population, with over 60 million people accessing the internet via mobile phones. Social networks like Facebook are hugely popular in Indonesia, with over 40 million users. Mobile phones are ubiquitous in Indonesia, and teenagers especially use their phones primarily for instant messaging rather than calls or texts.
The state of indonesia online data (part I)
- 1. The State of Indonesia Online Data Part I
- 2. “ David Carbon, Director of Economic Research and Currency DBS Bank *BPS Data for 2009 – 2011, and DBS Prediction for 2012
- 5. Source: Burson Marsteller, August 2011
- 6. Indonesia is 2nd Global Social Network Penetration
- 11. Insight: Popular Social Networks 41,7 mio Users 1.6 % pageviews from 3 bio 24 mio Tweets 1.5 mio Users 3,8 mio 312 k Users Registered 452 k Users Users *mio = million bio = billion Popular Social Network in Indonesia
- 13. Household Ownership of Device 78% 29% 2% 31% Internet Capable Desktop Laptop Tablet Mobile Phone ownership of an internet-capable mobile phone is more than double that of desktop or notebook computers Source: Nielsen, November 2011
- 15. “Indonesia is home to more than 250 million mobile subscribers, and around 60 million of them are Internet ready. Andy Zain, Mobile Monday Community, GfK Research
- 16. internet mobile user in Indonesia 24.195.080 users Source: Effective Measure, 2011
- 18. The Indonesian demographic with the highest penetration of mobile phones is teenagers aged 15 to 19. The top uses for mobile phones for teens: Instant messaging or chatting, not voice calls or texting. While they have increased in number, Indonesians spend less on their mobile phones. Nearly 60 percent of mobile phone users spent less than Rp. 50,000 (@USD 5) per month in 2010 compared to only 18 percent in 2005.
- 19. 2012 Prediction digital consumers use 67% smart phones to access internet Increased 29% from 2011 Source: Nielsen, November 2011
- 21. Indonesia Internet Behaviour Source: globalindexnet, 2011
- 22. 42% 43% 54% 35% 29% 13% Desktop Notebook Mobile Regular Free Paid PC Phone
- 23. Top five online activities conducted on at least a weekly basis 71% 61% 59% 56% 51% Private mgs Public Browsing Updating SN Email on SN Sites Comments people's profile on SN Sites profiles Source: Nielsen, 2011
- 24. Proportion of Proportion of digital digital consumers consumers ever visiting online with an active forum vs. visiting monthly 90% profile 40% 30% 23% 19% Facebook Youtube Twitter Ever Regular (Monthly) Source: Nielsen, 2011
- 25. Social media supporting consumer decision making-participation in past 12 months 52% Discussing/posting your own reviews about brands, product, or services 31% Reading other people's 22% comments about brands, products or services Watching an online video about a product or service you were thinking about buying Source: Nielsen, 2011
- 26. Attitudes toward online advertising- proportion agreeing with each statement 51% 48% 37% If ads are relevant to I'm happy for Ads on websites can my interest and needs advertisers to know be useful at times I don't mind them my Internet usage patterns if it means I'll see more relevant ads when I'm browsing websites Source: Nielsen, 2011
- 27. 77% Indonesian Facebook Users likes Brand & Organization Facebook Fan Page Indonesian Internet users 20% connected with brands through social media Consumers talking about 24% brands in internet. Source: Nielsen, November 2011
- 28. Motivations to Connect with Brands Personal Exclusive 57% interest 49% informations Talking Get general 45% about the products 44% informations Source: Nielsen, November 2011
- 29. After connected with the brands in social media.. 47% access the product website 18% go directly to the store 13% buy the products Source: Nielsen, November 2011