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The State of Search
- 1. The State ofSearch Danny Sullivan Founding Editor, Search Engine Land
- 2. Let’s play agame: “Who’s number one?”
- 7. Being “Number 1”& “10 blue links” is dead
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- 11. SEO is NOTdead
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- 14. Past: T-E-X-A-S Today: Placeconnected to people, things & facts The age of entities & entity search
- 16. Entity search = moredirect answers
- 20. Will direct answers kill SEO?Was 28% ayear ago, now 36% Source: MozCast SERP FeaturesGraph
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- 23. Photo ofYgritte fromHBO Watch Game OfThrones! YOU KNOW NOTHING, GOOGLE!
- 24. Reasons to relax • Google can’tturn everything into direct answers • Direct answers still minority of searches • Many searches complex or multi-session • Most publishers aren’t reporting major traffic drops • Some publishers actually want to be answers because links drive traffic • StayTuned: Concerns remain & people are watching to see if Google keeps search engine “balancing act”
- 25. Google Posts &rise of distributed / hosted content
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- 29. Rise of AMP& more hosted concerns
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- 33. Maybe hosted &distributed is the new future…
- 34. And OK, ifyou can achieve the same goals…
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- 36. The end offilters?
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- 40. Enter machine learning &RankBrain
- 41. There’s no “SEO forRankBrain”
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- 43. Match uncommon queries to common ones where hasmore confidence in results
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- 47. Mobile-first not mobile-friendly: If it’s not inmobile, it might not be in Google
- 48. Mobile action items Mobile-first, not mobile-friendly,version of site Click-to-call App for repeat visitors? Maybe progressive web app, watch & see
- 49. Bots, digital assistants andhands-free search
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- 52. But future of assistive search &bots is less clear, has long way to go
- 53. Look ma: nohands!
- 57. Google Home: Google comes to life asa companion…
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- 60. I’ll leave youwith…
- 61. What was true 20years ago remains true now…
- 62. Search is alwayschanging
- 63. What doesn’t changeis people will always search
- 64. Search marketers figure out howpeople search and increase visibility from search venues
- 65. Visibility in printyellow pages: search marketing!
- 66. Visibility with 25words in Yahoo: search marketing!
- 67. Visibility with weblistings in Google: search marketing!
- 68. Visibility with whateveris to come: search marketing!
- 69. The names change. Thespecifics change. The successful curiosity skills remain the same!
- 70. And the curious, thequestioning, the always- exploring search marketer sees change as opportunity
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- 72. Google's KnowledgeGraph Google Direct Answers / Featured Snippets How to get Featured Snippets for your site Google Posts How Trump & Clinton have failed to use free space in Google Google: Accelerated Mobile Pages / AMP Google: AMP will override app deep links for the foreseeable future Google Firebase App Indexing Google updates Penguin, says it now runs in real time within core search algorithm Google Penguin Update Google Panda is now part of Google’s core ranking signals SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update Google Panda Update Google Hummingbird Google: RankBrain Mobilegeddon FAQ: All about the Google mobile-first index Google and Progressive Web Apps: the mobile experience and SEO Google Assistant For answering questions, Google Home bests Amazon Echo & Alexa How Google Home turns voice answers into clickable links 10 big changes with search engines over my 20 years of covering them Further reading
Editor's Notes
- #46 Are You Thinking About The Mobile Visitor With Your Landing Pages?