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The State of Technology: 2015 - SESMA
The document outlines key technological trends and predictions for the event planning industry, highlighting the impact of software and mobile advancements. It emphasizes the automation of event planning and the growing importance of strategic event management, with expectations for a rise in the number of events and event planners over the next 20 years. The future of events will involve subscription models, increased virtual audiences, and a focus on experiential content for attendees.
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The State of Technology: 2015 - SESMA
- 1. Special Event SitesMarketing Alliance January 14, 2015 The State of Technology: 2015
- 2. Get Out ofJail Card... ● You are free to jump out any time. Join the Conversation... ● Tweet at me @danberger Steal Everything! ● Take as many photos/notes as possible and share them! ● I can send you the deck as well. Audience/Presenter Agreement
- 3. Hello, my nameis Dan Berger Founder & CEO @danberger
- 5. 1. Identify thelatest technology trends. 2. Review predictions for the next 20 years in our industry. 3. Apply these trends to serving your membership. Learning Objectives
- 6. 2 Mega TechTrends
- 7. Software is eatingthe world
- 8. Netflix: $25.6B Tesla: $23.7B Macy's:$19.7B WhatsApp: $19B Whole Foods: $19B Gap: $18.9B Sony: $17.7B United Airlines: $15.7B
- 9. #HashtagDate Interactive Exercise How doesthe proliferation of software impact your organization?
- 10. Mobile is eatingthe world
- 16. Mobile traffic nowaccounts for 37% of total online traffic. -- AddThis Q3 Mobile Report
- 17. #HashtagDate Interactive Exercise How doesthe proliferation of mobile impact your organization?
- 18. What does itall mean?
- 21. 11 Macro TechTrends
- 22.
- 23. 2000 The cost ofa customer running a basic Internet application in the cloud was approximately $150,000 a month. 2013 Running that same application today costs about $1,500 a month. Cloud computing has driven the cost of software down
- 24. Apps are startingto die a slow death
- 25. Privacy has beenforever redefined
- 26. The cycle ofinnovation continues to be accelerated
- 27. #HashtagDate Interactive Exercise ● Technology-drivennetworks ● Cloud computing ● Reinventing apps ● Privacy How do these trends impact your organization?
- 28. The browser isthe new operating system
- 29. Traditional business processesare being automated rapidly
- 30. Disruptive business modelsdrive costs down
- 31. #HashtagDate Interactive Exercise ● Browsers ●Automation ● Disruptive business models How do these trends impact your organization?
- 32. Piecing it alltogether... Predictions for the Next 20 Years
- 33. The Discipline ofEvent Planning
- 34. Special Events Magazine "Liftingthe Curtain on Live Events," Think with Google, 2014 Brookings Institute There will be more events. 25% of Corporate Planners expect events in 2015. Live Nation Concert Revenue was up 29% in Q1 of 2014. Google search for sport tickets up 32% from 2 years ago. The middle class will grow from 2B to 5B by 2030.
- 35. The number ofevent planners will continue to rise significantly.
- 36. Event planners willbe more strategic than ever.
- 37. Manage Source Communicate Plan Objectives Data Organization’s Mission Technology Technology Project MgtScheduling TransportationHousingSite Selection Surveys Badges, Check-in, etc Email Marketing Speaker Mgt Design Reg Social Media Reports Measure Database Logistics The Event/Meeting Planning Process Pyramid Learning Zone (c) Social Tables, 2014
- 38. Event planning willbe a more respected and common field.
- 39. The industry willconsolidate.
- 40.
- 41. “Internet Trends 2014”by KPCB True ROI will be achievable.
- 42.
- 43. Event planning aswe know it will be automated.
- 44. Virtual audiences willbe a basic component of events. 1990s 2010s
- 45. Event planning softwarewill be free and integrated.
- 46. Custom event appswill no longer exists.
- 47. Group business willbe booked mostly online.
- 48.
- 49. Event space willbe more commoditized than ever.
- 50. Unions will nolonger be an issue.
- 52. Everything you willneed will be available on-demand.
- 53. Events will mostlybe indoors or under covered structures.
- 54.
- 55. There will bea subscription model for events.
- 56. There will beno cash at events.
- 57. Events will becrowdfunded.
- 58. Free events willbe expected by consumers.
- 59.
- 60. Education will bethe key component at meetings.
- 61. Content will becrowdsourced.
- 62.
- 63. Events will besmaller and more intimate.
- 64.
- 65. Discovery will beseamless and perfect.
- 66. People will paymore money to experience not attend.
- 67. Announcing How can sponsorshelp announce the event? Can sponsors be involved in promotion, marketing, distribution? The event branding? Attracting Can sponsors be involved in campaigns or offerings to attract attendees? Giveaways, raffles, incentives? Content building up to the event? Anticipating Are you using sponsor offers to build anticipation? Can you include them in social media campaigns? How can you get your audience interacting before the event? Entering What will each attendees first interaction with your sponsors be? Is it engaging? What would make your attendees aware of the sponsors immediately? Experiencing Are sponsors part of the experience? How can they be involved during the event? Consider the entertainment, technology, food, program, etc. Engaging How did your sponsors interact with attendees? What can you as an organizer do to inspire these interactions? Was everyone engaged? Exiting How could sponsors enhance the exiting of your event? What utility is needed or could be provided? Consider transportation, directions, gifts, etc. Extending How was the life of the event prolonged after it officially ended? Consider post-event communication, follow-up, sharing content, etc. Learning Zone
- 68. Source: eMarketer, April2014 Face-to-face interactions will be even more coveted.
- 69.