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The Strategic Intersection of Search, Email and Social - Blue Sky Factory Webinar
The document discusses the integration of email, social media, and search marketing, emphasizing how these channels can support and enhance one another. It provides actionable strategies for marketers to optimize their campaigns by leveraging each medium effectively and offers insights into current trends and statistics in digital marketing. The need for a coordinated approach to maximize performance and generate high-quality leads is highlighted.
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The Strategic Intersection of Search, Email and Social - Blue Sky Factory Webinar
- 1. The Strategic Intersection of Search,Email and Social JUNE 16, 2011: 2PM – 2:45PM ET DJ Waldow & Dave Reske #BSFW A Blue Sky Factory Webinar Subscribe to email alerts about future webinars
- 2. About Nowspeed We offercomplete end-to-end solutions Email Marketing Search Marketing Social Media Website Design and Development Our Click-to-Customer methodology We generate the highest quality leads per marketing dollar spent Our portfolio of award-winning work Our customers’ success David Reske, Founder and President Nowspeed We deliver the best campaign performance optimization and [email protected] analytics 508 616-0111 x202 Weekly review of campaign performance Twitter: davidreske Marketing Dashboard Dedicated project manager LinkedIn: David Reske
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- 5. THE NEXT 45MINUTES Brief background on email, social, and search as well as their current state. Understanding of how each channel (email, social, search) powers each other. Actionable steps that you can take (now) to begin integrating email, social, and search. 4
- 6. Brief background onemail, social, and search as well as their current state. 5
- 7. SOCIAL MEDIA ANDSEARCH 6
- 8. SOCIAL MEDIA ANDSEARCH 7
- 9. EMAIL & SOCIALMEDIA 8
- 10. HOW IS SOCIALMEDIA INFLUENCING EMAIL MARKETING? 9
- 11. SHARE OF B2BONLINE MARKETING BUDGET 10
- 12. OVER 600 (NOW700) MILLION FACEBOOK USERS! 11
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- 14. Flickr – SeanMacEntee 13
- 15. 100 MILLION USERS(& NOW PUBLIC) 14
- 16. YOUTUBE: 2ND LARGESTSEARCH ENGINE 15
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- 19. Download the fullreport here. 18
- 20. INBOUND VS OUTBOUNDMARKETING Outbound Inbound 19
- 21. INBOUND VS OUTBOUNDMARKETING • Direct Mail Outbound • Email Inbound 19
- 22. INBOUND VS OUTBOUNDMARKETING • Direct Mail Outbound • Email • Search • Web Inbound • Social 19
- 23. INBOUND VS OUTBOUNDMARKETING • Direct Mail Outbound • Email • Social • Search • Web Inbound • Social 19
- 24. OPTIMIZED & INTEGRATEDMARKETING 20
- 25. OPTIMIZED & INTEGRATEDMARKETING Search PPC/ SEO Keywords, Content & Offers Social Media Email Optimized Website, Content & Landing Pages 20
- 26. OPTIMIZED & INTEGRATEDMARKETING Search PPC/ SEO Keywords, Content & Offers Social Media Email Optimized Website, Content & Landing Pages 20
- 27. OPTIMIZED & INTEGRATEDMARKETING Search PPC/ SEO Keywords, Content & Offers Social Media Email Optimized Website, Content & Landing Pages Email Social Media Nurture Nurture 20
- 28. ARE THESE FUCTIONSSILOS IN YOUR ORGANIZATION? Social Email Media Search 21
- 29. HOW DOES YOUREMAIL MARKETING PROGRAM COMPARE WITH SOCIAL & SEARCH? Email Marketing Social Media Search • Number of Email • Number of Likes and • Available Search Addresses Followers Traffic • Number of messages • Number of messages • Visibility and sent sent Impressions • Clicks - Click Through • Clicks - Click Through • Clicks - Click Through Rate Rate Rate • Conversion Rate • Conversion Rate • Conversion Rate 22
- 30. Understanding of howeach channel (email, social, search) powers each other. 23
- 31. INTEGRATION: SEARCH, EMAIL& SOCIAL Email Social Search Media 24
- 32. WHAT ALL MARKETERSWANT 25
- 33. INTEGRATION: EMAIL &SOCIAL Email Social Media Search 26
- 34. INTEGRATION: EMAIL &SOCIAL Use Social Media to build your house list Create social links in email to promote sharing Share email content on social media sites Email as you send your email Use email to drive traffic to social media sites Social Send email to Social Media influencers Media Search Nurture contacts with both email and social media 26
- 35. USE SOCIAL MEDIATO GROW YOUR LIST 27
- 36. USE SOCIAL MEDIATO GROW YOUR LIST 27
- 37. USE SOCIAL MEDIATO GROW YOUR LIST 27
- 38. USE EMAIL TOENCOURAGE SOCIAL SHARING 28
- 39. USE TWITTER TOGROW YOUR LIST 29
- 40. USE FACEBOOK TOGROW YOUR LIST 30
- 41. USE FACEBOOK TOGROW YOUR LIST 31
- 42. USE FACEBOOK TOGROW YOUR LIST 32
- 43. USE EMAIL TOENCOURAGE SOCIAL SHARING 33
- 44. USE EMAIL TOENCOURAGE SOCIAL SHARING 33
- 45. USE EMAIL TOENCOURAGE SOCIAL SHARING 33
- 46. USE EMAIL TOENCOURAGE SOCIAL SHARING 33
- 47. USE EMAIL TOGROW YOUR SOCIAL MEDIA NETWORK 34
- 48. USE EMAIL TOGROW YOUR SOCIAL MEDIA NETWORK 35
- 49. USE EMAIL TOGROW YOUR SOCIAL MEDIA NETWORK The More You “Like” The More You Save 36
- 50. TARGETED EMAIL TO SOCIAL MEDIA INFLUENCERS Send targeted email to Identify Email House Influencers Social Invitation Email post Traffic! media or List content - Influencers Special Exponential on List Content 37
- 51. NUTURE LIST; MOVETHROUGH BUYING PROCESS 38
- 52. NUTURE LIST; MOVETHROUGH BUYING PROCESS Search PPC/ SEO Keywords, Social Content & Offers Media Email Optimized Website, Content & Landing Pages 38
- 53. NUTURE LIST; MOVETHROUGH BUYING PROCESS Search PPC/ SEO Keywords, Social Content & Offers Media Email Optimized Website, Content & Landing Pages 38
- 54. NUTURE LIST; MOVETHROUGH BUYING PROCESS Search PPC/ SEO Keywords, Social Content & Offers Media Email Optimized Website, Content & Landing Pages Email Social Media Nurture Nurture 38
- 55. INTEGRATION: EMAIL &SEARCH Use search to build opt- in email lists Put Email content on Website and SEO Email optimize to drive traffic Use paid search to test messages and offers Social Search Media 39
- 56. INTEGRATION: EMAIL &SEARCH Use Social Media to build Use search to build opt- your house list in email lists Create social links in email Put Email content on to promote sharing Website and SEO Share email content Email optimize to drive traffic on social media sites Use paid search to test as you send your email messages and offers Use email to drive traffic to social media sites Social Search Media Send email to Social Media influencers Nurture contacts with both email and social media 39
- 57. EMAIL IS NOTINTEGRATED WITH SEARCH 40
- 58. USE SEARCH TOBUILD EMAIL LIST 41
- 59. LEVERAGE EMAIL CONTENTON SEO-OPTIMIZED LANDING PAGES – SOCIAL MEDIA SHARING Leverage Email Content on SEO Optimized Landing Pages - Social Media Sharing 42
- 60. INTEGRATION: EMAIL, SEARCH,& SOCIAL Use search to build opt-in email lists Put Email content on Website Email and SEO optimize to drive traffic Use paid search to test messages and offers Social Search Media Search to drive social media traffic and followers SEO Optimize social media sites 43
- 61. INTEGRATION: EMAIL, SEARCH,& SOCIAL Use Social Media to build Use search to build opt-in email your house list lists Create social links in email Put Email content on Website to promote sharing Email and SEO optimize to drive traffic Share email content on social media sites Use paid search to test as you send your email messages and offers Use email to drive traffic to social Social media sites Search Send email to Social Media Media influencers Nurture contacts with both email and Search to drive social media traffic and followers social media SEO Optimize social media sites 43
- 62. BUILD AUDIENCE WITHPAID & ORGANIC SEARCH • Increase search engine rank on selected keywords • Increase overall traffic to the site • Optimize Cost/Conversion 44
- 63. USE SOCIAL MEDIATO DOMINATE SEARCH RESULTS 45
- 64. INTEGRATION: EMAIL, SEARCH,& SOCIAL Use Social Media to build Use search to build opt-in email your house list lists Create social links in email Put Email content on Website to promote sharing Email and SEO optimize to drive traffic Share email content on social media sites Use paid search to test as you send your email messages and offers Use email to drive traffic to social Social media sites Search Send email to Social Media influencers Media Nurture contacts with both email and Search to drive social media traffic and followers social media SEO Optimize social media sites 46
- 65. Actionable steps thatyou can take (now) to begin integrating email, social, and search. 47
- 66. TIME FOR ANEW STRATEGY Social Email Media Search 48
- 67. TIME FOR ANEW STRATEGY Social Email Media Search Email Social Search Media 48
- 68. INTEGRATE SOCIAL INTOSEARCH Ads on Social Sites Organic Paid Search Optimize Search Get Seen Landing Pages SEO Web Build Links Content 49
- 69. INTEGRATE SOCIAL INTOSEARCH Ads on Social Adwords & Direct Sites Organic Paid Search Optimize Search Get Seen Landing Pages SEO Web Build Links Content 49
- 70. INTEGRATE SOCIAL INTOSEARCH Ads on Social Adwords & Direct Sites Organic Paid Search Optimize Search Get Seen Landing Pages Video SEO Web Build Links Content 49
- 71. INTEGRATE SOCIAL INTOSEARCH Ads on Social Adwords & Direct Sites Organic Paid Search Optimize Search Get Seen Landing Pages Video Comments SEO Web Build Links Content 49
- 72. INTEGRATE SOCIAL INTOSEARCH Ads on Social Adwords & Direct Sites Organic Paid Search Optimize Search Get Seen Landing Pages Video Comments SEO Web Easy to share Build Links Content 49
- 73. INTEGRATE SOCIAL INTOSEARCH Embed Keywords in Video and other Ads on Social Adwords & Direct content Sites Organic Paid Search Optimize Search Get Seen Landing Pages Video Comments SEO Web Easy to share Build Links Content 49
- 74. INTEGRATE SOCIAL INTOSEARCH Embed Keywords in Video and other Ads on Social Adwords & Direct content Sites Organic Paid Search Optimize Search Get Seen Landing Pages Keyword filled Video content with links Comments SEO Web Easy to share Build Links Content 49
- 75. INTEGRATE SOCIAL INTOSEARCH Embed Keywords in Video and other Ads on Social Adwords & Direct content Sites Organic Paid Search Optimize Search Get Seen Landing Pages Keyword filled Video content with links Social Media Comments Press Releases SEO Web Easy to share Build Links Content 49
- 76. INTEGRATE SOCIAL INTOSEARCH Embed Keywords in Video and other Ads on Social Adwords & Direct content Sites Organic Paid Search Optimize Search Get Seen Landing Pages Keyword filled Video content with links Social Media Comments Press Releases Article Distribution SEO Web Easy to share Build Links Content 49
- 77. INTEGRATE SOCIAL INTOSEARCH Embed Keywords in Video and other Ads on Social Adwords & Direct content Sites Organic Paid Search Optimize Search Get Seen Landing Pages Keyword filled Video content with links Social Media Comments Press Releases Article Distribution SEO Web Easy to share Build Links Keyword filled Website Content Hub-page 49
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- 79. DJ Waldow, DirectorCommunity at Blue Sky David Reske, Founder and President Factory Nowspeed [email protected] djwaldow on all social networks or type 508 616-0111 x202 “DJ Waldow” in your favorite search Twitter: davidreske engine LinkedIn: David Reske 51