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The Thrones of Game [veneziacamp format]
This document provides definitions and examples of gamification. It defines gamification as using game mechanics and thinking to engage audiences and solve problems. Examples of gamified applications include Foursquare, Shopkick, and Farmville. The gamification market is estimated to grow to $2.8 billion by 2016. Game mechanics like points, levels, badges, and leaderboards can increase user engagement by appealing to human desires for competition, rewards, and status. Gamification can be applied to consumer apps, websites, education, and more. It works by motivating behavior using game mechanics linked to psychology.
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The Thrones of Game [veneziacamp format]
- 1.
- 2. Who am I? @leosorge NordEst Digitale, Scientific Member Gamification.org/it, Italian Partner RepRap/Maker Day, Organizer SeeWeb CloudSeed, Organizer
- 3. We are talkingabout software We are not talking about a new overall strategy We can reengineer (mind) processes (tactically, one by one) Gamification is a moving target 2
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- 5. The process ofusing game thinking + game mechanics to engage audiences and solve problems. According to Wikipedia and Gabe Zichermann A definition of Gamification/1 4
- 6. The applied use ofelements found in gaming for non-game consumer applications, products and other related services. According to Margaret Wallace A definition of Gamification/2 5
- 7. Applying game-design thinking tonon-game applications to make them more fun and engaging. According to the Gamification Wiki A definition of Gamification/3 6
- 8. The use ofgame-derived mechanics to increase use and engagement by synchronising events leveraging on the natural competition of (almost) all human beings. According to Leo Sorge A definition of Gamification/4 7
- 9. ● Foursquare ● Shopkick ● Recyclebank ● CrowdTwist ● Badgeville ● Bunchball ● Farmville (Facebook supported) ● Mafia Wars (Facebook supported) Gamification examples 8
- 10. ● M2 Researchpegs the current gamification market at $100 million in 2011 ● Client implementations in 2011 focus on: ○ user engagement, 47% ○ brand loyalty 22% ○ brand awareness 15% ● The market is estimated to grow to $2.8 billion by 2016 Gamification on the front-side burner 9
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- 12. Attaching a measureto anything Turns it into a game How do we get people to fall in love with our app? How do we get people to stay in love with our app? ● By motivating consumer behavior Mechanics to Psychology ● Move beyond points & badge mechanics ● Time tracking ● Social proof (my sister uses it), stories behind According to Stephen Anderson 11
- 13. ● The Gamification Wiki lists 24 different game mechanics (as of Nov. 7, 2011) ● SCVNGR's 47 unique game mechanics (as of Nov. 7, 2011)* Both of these lists can be used to brainstorm on adding new features and elements to any website or community The 24 and the 47 12
- 14. (Bunchball). Mechanics Vs. Primaryhuman desires 13
- 15. Mechanics ● Points, level,badges, leaderboards ● virtual goods, v. currences, charity ● synchro Desires ● competition, reward, achievements ● status, self expression, altruism 14
- 16. The 5 keypoints of Engagement ● recency (When was his last visit?) ● frequency (How often does he visit?) ● duration (How long does he stay on the sight when he visits?) ● virality (How often does he share content on the site?) (How much is his sharing amplified through their network?) ● ratings (how often does he rate content on the site?) 15
- 17. To whom gamificationmay concern ● off-line activities ● consumer applications & websites ● company software ● education, updating 16
- 18. To whom gamificationmay concern ● off-line activities point collection, miles, happy hour... flash mobs? ● consumer applications & websites Foursquare, Facebook, eBay, Linkedin... ● company software Sap, Microsoft W7 translate... ● education, updating 17
- 19. Single Players (consumer) RichardBartles studied MUD player types in the late 1990′s and came up with 4 types of players: ● killers ● achievers ● socializers ● explorers 18
- 20. Mechanics to Psychology Accordingto Stephen Anderson 19
- 21. Infographic: Neurology of Gaming Mechanics to Neurology 20
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- 23. The use ofsynchronized loops to increase use, engagement, skills, and knowledges, leveraging on the natural competition of all human beings. According to Leo Sorge A definition of Gamification/5 22
- 24. Shall you havea social software (that breaks down the corporate pyramid) ruled by its social metrics (that gives you step-by-step control), analyzing your audiences you can gamify skill + knowledge (breaking down the educational pyramid) The Results of Gamification 23
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- 26. Free Additional Resources ● Gamification Wiki ● Gamification Blog ● Digest of Gamification ● Gamification Research Network ● Gamification 101 ● Gamification in real time from Twitter ● What is Gamification Really? ● The Gamification Backlash ● Gamification Research Network ● Gamasutra ● Semantic Foundry Survey of Gamification... 25