The Worlds Largest Focus Group

The Worlds Largest Focus Group

• 1.
  The World’s LargestFocus Group How to succeed as part of the YouTube community April 2008 Hunter Walk Head of Product Management, YouTube Google Confidential and Proprietary 1
• 2.
  What’s YouTube? A placewhere people share authentic moments Google Confidential and Proprietary 2
• 3.
  What’s YouTube? And theiraspirational hopes….. Google Confidential and Proprietary 3
• 4.
  What’s YouTube? And sometimesthe weird, wacky and wonderful ! Google Confidential and Proprietary 4
• 5.
  Advertisers, media andcommunity come together Google Confidential and Proprietary 5
• 6.
  The Numbers Hundreds of Hundreds of millions of users millions of worldwide playbacks daily 10+ hrs/min 19 countries Google Confidential and Proprietary 6
• 7.
  The Secrets ofYouTube Google Confidential and Proprietary 7
• 8.
  Become part ofour community • Discovery – Good metadata – not corporate speak – Your Channel Page – subscriptions are your friend • Engage – Participate - respond to comments, favorite other’s videos – Reach out to YouTube influencers • Extend – Generate off-YouTube embeds – Lots of content - authenticity Remember you try to make a viral video, but they make a video viral ! Google Confidential and Proprietary 8
• 9.
  See you on [email protected] Google Confidential and Proprietary 9