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Themusicindustryexpanded
The document provides guidance for developing a case study about a record label. It discusses how a label relates to music production, distribution, and consumption. It covers various distribution channels like retail stores, downloads, concerts, and merchandise. It also discusses topics to learn about like the development of online media, how the internet has transformed media production, the impact of broadband on audiences, convergence, and emerging technologies.
Themusicindustryexpanded
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- 2. You need todevelop a case study about a particular record label
- 3. The record labelmust produce and/or distribute in the UK
- 4. You need tolearn about how your label (institution) relates to: Production
- 5. You need tolearn about how your label (institution) relates to: Production (recording music)
- 6. You need tolearn about how your label (institution) relates to: • Production Distribution
- 7. You need tolearn about how your label (institution) relates to: • Production Distribution (Promotion and selling)
- 8. You need tolearn about how your label (institution) relates to: • Production • Distribution Consumption
- 9. You need tolearn about how your label (institution) relates to: • Production • Distribution Consumption (audience & customers)
- 10. You need tolearn about how your label (institution) relates to: • Production • Distribution • Consumption
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- 13. Distribution Audience • highstreet retail
- 14. Distribution Audience • highstreet retail • download sales
- 15. Distribution Audience • highstreet retail • download sales (legal)
- 16. Distribution Audience • highstreet retail • download sales (legal) • peer to peer
- 17. Distribution Audience • highstreet retail • download sales (legal) • peer to peer (illegal)
- 18. Distribution Audience • highstreet retail • download sales (legal) • peer to peer (illegal) • concerts
- 19. Distribution Audience • highstreet retail • download sales (legal) • peer to peer (illegal) • concerts • merchandise
- 21. You need tolearn about • The historical development of on-line media How media production has been transformed by the internet – with examples!
- 22. You need tolearn about • The historical development of on-line media • Media production and the internet The impact of broadband on audience behaviour
- 23. You need tolearn about • The historical development of on-line media • Media production and the internet • Broadband and audience behaviour Convergence
- 24. You need tolearn about • The historical development of on-line media • Media production and the internet • Broadband and audience behaviour • The internet and convergence
- 25. You need tolearn about • The historical development of on-line media • Media production and the internet • Broadband and audience behaviour • The internet and convergence The future and web 3.00
- 26. You need tolearn about • The historical development of on-line media • Media production and the internet • Broadband and audience behaviour • The internet and convergence • The future and web 3.00
- 27. This module isall about… • Internet TV
- 28. This module isall about… • Internet TV • itunes and the iPod
- 29. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers
- 30. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers • Mp3s and peer to peer downloading
- 31. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers • Mp3s and peer to peer downloading • Changing patterns of audience consumption
- 32. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers • Mp3s and peer to peer downloading • Changing patterns of audience consumption • Internet retail outlets and the decline of “record shops”
- 33. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers • Mp3s and peer to peer downloading • Changing patterns of audience consumption • Internet retail outlets and the decline of “record shops” • Podcasts
- 34. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers • Mp3s and peer to peer downloading • Changing patterns of audience consumption • Internet retail outlets and the decline of “record shops” • Podcasts • On-line video gaming
- 35. This module isall about… • Internet TV • itunes and the iPod • On-line newspapers • Mp3s and peer to peer downloading • Changing patterns of audience consumption • Internet retail outlets and the decline of “record shops” • Podcasts • On-line video gaming • You Tube and social media sharing and more...
- 36. You already knowa lot about this because of your own patterns of media consumption
- 37. The long tail Media inthe on-line age
- 38. The long tail Atheory developed by *Chris Anderson in 2006
- 39. The long tail Atheory developed by *Chris Anderson in 2006 You need to research this on the web and fully understand it Make sure you refer to sites that you understand!! Start here: http://www.longtail.com
- 40. The long tail Atheory developed by *Chris Anderson in 2006
- 41. The long tail ChrisAnderson
- 42. The long tail Atheory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption
- 43. The long tail Atheory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory
- 44. The long tail Atheory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory Social networking – “viral marketing” – soon spread the word about Anderson’s ideas
- 45. The long tail Thisis it … Our culture and economy are moving away from a relatively small number of sales of mainstream products and markets at the head of the demand curve to a larger number of niche (or specialist) products and markets
- 46. The long tail smallnumber mainstream larger number niche
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- 50. The long tail ShelfSpace… The internet (on-line retailing) has fewer physical constraints - narrowly targeted goods and services can be as economically attractive as mainstream fare.
- 51. The long tail ShelfSpace… The internet is a virtual warehouse with few overheads compared to a traditional high street retail outlet. Shelf space is no longer a deciding factor when considering stock levels.
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- 55. The long tail Nicheproducts are
- 56. The long tail Nicheproducts are Cheap to distribute
- 57. The long tail Nicheproducts are Cheap to distribute No longer a luxury
- 58. The long tail Theinternet is democratic and informative
- 59. The long tail Theinternet is democratic and informative Recommendations
- 60. The long tail Theinternet is democratic and informative Recommendations Reviews
- 61. The long tail Theinternet is democratic and informative Recommendations Reviews Blogs
- 62. The long tail Theinternet is democratic and informative Recommendations Reviews Blogs Newsgroups
- 63. The long tail Theinternet is democratic and informative
- 64. The long tail Theinternet is democratic and informative
- 65. The long tail Theinternet is democratic and informative
- 66. The long tail Theinternet is democratic and informative
- 67. The long tail Theinternet is democratic and informative
- 68. The long tail Thisis … VIRAL MARKETING FREE MARKETING
- 69. The long tail Thisis … VIRAL MARKETING
- 70. The long tail Thisis … VIRAL MARKETING FREE MARKETING
- 71. The long tail READTHE TEXTBOOK CASE STUDY PAGES 90 & 91
- 73. Wikinomics Media in theon-line age
- 74. Wikinomics A theory developedby Don Tapscott and Anthony Williams in 2006
- 75. Wikinomics A theory developedby Don Tapscott and Anthony Williams in 2006
- 76. Wikinomics A theory developedby Don Tapscott and Anthony Williams in 2006
- 77. Wikinomics This is it… As people individually and collectively program the web they are increasingly in command.
- 78. Wikinomics This is it… As people individually and collectively program the web they are increasingly in command. This is consumer power
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- 83. Wikinomics peering free creativity democratised media globalthinking 5 big ideas…
- 84. Wikinomics peering free creativity democratised media globalthinking the prefect storm 5 big ideas…
- 85. Wikinomics peering free creativity democratised media globalthinking the prefect storm 5 big ideas…
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- 87. Wikinomics peering sharing of materialon the internet
- 88. Wikinomics peering sharing of materialon the internet • Cuts distribution costs
- 89. Wikinomics peering sharing of materialon the internet • Cuts distribution costs • Causes copyright issues
- 90. Wikinomics peering sharing of materialon the internet • Cuts distribution costs • Causes copyright issues • Corporations must change or perish
- 91. Wikinomics free creativity natural andpositive result of a free market
- 92. Wikinomics free creativity natural andpositive result of a free market • difficult (impossible?) to regulate
- 93. Wikinomics free creativity natural andpositive result of a free market • difficult (impossible?) to regulate • happy medium – Creative Commons
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- 95. Wikinomics media is democratised Asa result of peering, free creativity and we media journalism (blogs and websites)
- 96. Wikinomics media is democratised Asa result of peering, free creativity and we media journalism (blogs and websites) • Production by ordinary people
- 97. Wikinomics media is democratised Asa result of peering, free creativity and we media journalism (blogs and websites) • Production by ordinary people • “The Media” no longer have total control
- 98. Wikinomics global thinking Web 2.0makes this inevitable
- 99. Wikinomics global thinking Web 2.0makes this inevitable • the internet is the world’s biggest coffee bar
- 100. Wikinomics global thinking Web 2.0makes this inevitable • the internet is the world’s biggest coffee bar • a new blog is created every second
- 101. Wikinomics global thinking Web 2.0makes this inevitable • the internet is the world’s biggest coffee bar • a new blog is created every second • National and cultural boundaries are reduced
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- 103. Wikinomics the perfect storm combining… •web 2.0 (technology)
- 104. Wikinomics the perfect storm combining… •web 2.0 (technology) • demographics (digital natives)
- 105. Wikinomics Many people disagree andsay that… • things are not changing so much • many people are alienated by Web 2.0 • digital natives are less common than we think
- 106. Wikinomics the perfect storm combining… •web 2.0 (technology) • demographics (digital natives) • economics (the global economy)
- 107. Wikinomics global economy the wholeworld is made available as a market through internet retailing
- 108. Wikinomics the perfect storm anymedia company trying to operate without web 2.0 will flounder
- 109. Do you believe this? Mediain the on-line age
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- 111. Wikinomics Many people disagree andsay that…
- 112. Wikinomics Many people disagree andsay that… • things are not changing so much
- 113. Wikinomics Many people disagree andsay that… • things are not changing so much • many people are alienated by Web 2.0
- 114. Wikinomics Many people disagree andsay that… • things are not changing so much • a lot of people are alienated by Web 2.0 • digital natives are less common than we think
- 115. On-line TV Media in theon-line age
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- 117. On-line TV iPlayer • Launchedby the BBC in 2008
- 118. On-line TV iPlayer • Launchedby the BBC in 2008 • Immediately taken up by Virgin Media
- 119. On-line TV iPlayer • Launchedby the BBC in 2008 • Immediately taken up by Virgin Media (convergence at work – web invisible)
- 120. On-line TV iPlayer • Launchedby the BBC in 2008 • Immediately taken up by Virgin Media (convergence at work – web invisible) • made available for portable devices
- 121. On-line TV iPlayer • Launchedby the BBC in 2008 • Immediately taken up by Virgin Media (convergence at work – web invisible) • made available for portable devices • public service response to commercial threat
- 122. On-line TV Advantages ofon-line TV
- 123. On-line TV Advantages ofon-line TV • increases audience share with downloads
- 124. On-line TV Advantages ofon-line TV • increases audience share with downloads • clearer market surveillance
- 125. On-line TV Advantages ofon-line TV • increases audience share with downloads • clearer market surveillance • attractive to “digital native” audience
- 126. On-line TV Advantages ofon-line TV • increases audience share with downloads • clearer market surveillance • attractive to “digital native” audience READ PAGES 96 & 97
- 127. On-line TV EXAM QUESTION Considertwo media areas - what difference has Web 2.0 made to their production and comsumption? Has everything really changed in both cases - as some people would suggest?
- 129. Web 2.0 Media inthe on-line age
- 130. Web 2.0 A Web2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Media in the on-line age
- 131. Web 2.0 Examples ofWeb 2.0 include Media in the on-line age
- 132. Web 2.0 Examples ofWeb 2.0 include • social networking sites Media in the on-line age
- 133. Web 2.0 Examples ofWeb 2.0 include • social networking sites • blogs Media in the on-line age
- 134. Web 2.0 Examples ofWeb 2.0 include • social networking sites • blogs • wikis Media in the on-line age
- 135. Web 2.0 Examples ofWeb 2.0 include • social networking sites • blogs • wikis • video sharing sites Media in the on-line age
- 137. Web 2.0 A Web2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Media in the on-line age
- 138. Web 2.0 Although theterm suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web. Media in the on-line age
- 139. Web 2.0 Tim Berners-Lee,the inventor of the web has said that he always intended the web to be used in this way so has dismissed the term as “jargon”. Media in the on-line age