Theory Meaning Pro-Forma

Theory Meaning Pro-Forma

• 1.
  Theory- Meaning Harvey Hyde
• 2.
  Snake • Denotation – Scales –Reptile – Animate • Connotation – Evil – Stealth – Satanism – Deceit
• 3.
  Flag • Denotation – Red –White – Blue – Flag • Connotation – Patriotism – History – Great Britain
• 4.
  Gun • Denotation – Weapon –Gun – Metal • Connotation – Killing – Danger – Death
• 5.
  Film The DarkKnight Denotation • The Joker • Blood • Dark colours Connotations • Maniacal • Bad-guy • Mystery
• 6.
  Film Deadpool Denotations • Brightcolours • non serious/aggressive stances in the middle • aggressive stance in top right • fire •Battle •weapons Connotations •Good guys •Bad guys top right •Violence Audience: 16-35+ To appeal to violent nature
• 7.
  Video Game: Little BigPlanet Denotations: • Bright Colours • Smiles • Non aggressive • Stickers • Simplistic Pictures Connotations: • Light-hearted fun • Creativity • Child friendly Audience: Children of all ages to appeal to their creativity visually appealing due to bright colours and images
• 8.
  Soundtrack • Clip 1 –The music makes you think something bad is going to happen – Negative – Overall serious vibe – Ominous • Clip 2 – Romance – Positive – Cheerful
• 9.
  Shining To juxtapose theoriginal horror and thrilling theme of the film, the parody shows a light- hearted family struggling with day to day problems and relationship issues, things you would conventionally see in a “rom-com” this is achieved by the happy sounding music and friendly voice over explaining situations you would see in a romantic comedy. The mock trailer was colourized brighter than the original to appear less like a horror film
• 10.
  Scary Mary • ThisDisney Classic is soon turned around as a horror film due to the edited shots making the children look scared as objects move as though they weren’t supposed to and the music in the background is very conventional to the horror genre and at the end of the ad is an emphasised text saying “hide your children”. Through the ominous music Mary Poppins was presented as evil and malevolent as well as editing shows Mary Poppins walking past a mirror and her reflection remaining stationary which also appears to frighten the children.
• 11.
  Stereotypes Men • Being masculine/sporty • Powerhungry • Strong • Lazy/Messy/Dirty • Lack creativity • Play video games Women • Sensitive • Obsessed with appearance • Judgemental • Kind • “Girly” • Imaginative
• 12.
  Stereotypes Upper Class • Snobby •Ungrateful • Wasteful • Private schooled Working Class • “Rough” • Unintelligent • Unskilled • Public schooled
• 13.
  Stereotypes Old People • Baddrivers • Anti-social • Frail • Wise • Closed-minded Young People • Aggressive • Dumb • Nocturnal • Open minded
• 14.
  Iconography- Western Conventionally ina western we would see: • Lots of Guns • Narrative steer (Good vs Bad) • Narrative development (exploration/new frontiers) • “Wild west” setting • Cowboys
• 15.
  Iconography- Sci-Fi • Futuristicweapons/technology • Space/Time travel • Scientific advancements • New/fictional planets • Fictional species/aliens • Concentration on futuristic/fictional elements
• 16.
  Iconography- Fantasy • Heavilyconcentrated on fictional elements • A world rich with its own history separate to the real world • Fictional/mythological creatures/locations • Travel/Discovery • Legends
• 17.
  Narrative • Narrative Definition –The storyline of a product • Linear Narrative Definition – A storyline, presented in order of start, middle, end • Linear Narrative Film Example – Tangled • Non-Linear Narrative Definition – A story hopping around the storyline in flashbacks, flash- forwards and out-of-order sequences • Non-Linear Narrative Film Example – The Dark Knight Rises
• 18.
  Clip Analysis • DarthVader’s Costume is very dark and the lighting is dark this shows both anonymity and danger in his first appearance this is reinforced by his red lightsaber which presents evil in this clip as it is juxtaposed by the connotations of the blue lightsaber being good as it is a bright colour showing light and hope. The camera angle shows Vader to be a leading character shown by how his Storm-troopers appear from behind him and how the camera is often below Vader, as he would have to look down at the camera making him looking bigger in physical size and authority this is reinforced by how his costume is different to that of his Storm-troopers. The music upon Vader’s first appearance was dark and ominous further showing him to be an evil character. The “Good guys” wear lighter clothes and to escape the evil to go to a well lighten ship showing they approach good and that their action are to oppose that of the evil. Before the fight, the rebels are cooperative and supportive in their dialogue as they say things such as “You did good” and “Look out” showing their trust in each other making us trust them as the heroes of the story.