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![“It’s only when [UX] is done poorly that we
notice it”
Jared Spool
“You cannot NOT have a user experience”
Lou Carbone](https://image.slidesharecdn.com/151202vigcweb-to-print-151203075435-lva1-app6892/75/VIGC-Web-to-Print-2015-Think-first-design-next-11-2048.jpg)
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VIGC Web-to-Print 2015 - Think first, design next.
This document discusses how a user experience (UX) framework can benefit a web-to-print shop. It emphasizes thinking through the user experience first before designing and provides examples of UX strategy and design techniques. These include creating a value proposition canvas, mapping the customer journey, and using usability principles and testing to validate assumptions about users. Conducting qualitative user testing and A/B testing is recommended to improve the design. The key takeaways are to challenge your value proposition, recognize that designing involves visualizing and validating assumptions, and using UX techniques can save time and money.
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VIGC Web-to-Print 2015 - Think first, design next.
- 1. Think first, designnext How a UX framework can make a difference for your web-to-print shop Johan Verhaegen – Web-to-Print, 2.12.2015
- 11. “It’s only when[UX] is done poorly that we notice it” Jared Spool “You cannot NOT have a user experience” Lou Carbone
- 13. PortalMail Email WebsiteApp eCommerceBlogPR Ads Manual Event Social Customer Experience User Experience © Human Interface Group UX STRATEGY UX DESIGN USER ASSISTANCE
- 14. USABILITY PRINCIPLESVALUE PROPOSITIONCUSTOMER JOURNEY UX STRATEGY © Human Interface Group
- 15. Value Proposition Canvas Product/ Service Needs Wants Concerns Customer / User Strategy Technology Features User Experience © Human Interface Group
- 16.
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- 23. “We zullen internetzijn. Of we zullen niet zijn” Philippe Neyt Commercial Director, Corona Direct “To be or not to be”
- 25. Usability principles BASED ONHOW PEOPLE Feel Think HearSee InteractBehave © Human Interface Group
- 26. People are motivatedby mastery and control People search for cues that tell them what to do Usability principles
- 28. PEOPLE ARE MOTIVATEDBY MASTERY AND CONTROL
- 29. PEOPLE ARE MOTIVATEDBY MASTERY AND CONTROL
- 30. PEOPLE SEARCH FORCUES THAT TELL THEM WHAT TO DO
- 31. shows the intendedpurpose LIFELINE perceived affordance, Donald Norman
- 32. LIFELINE keeps you safelyon track
- 33. PEOPLE SEARCH FORCUES THAT TELL THEM WHAT TO DO
- 34. put waypoints alongthe route WAYPOINTS
- 36. PEOPLE SEARCH FORCUES THAT TELL THEM WHAT TO DO
- 37. PEOPLE SEARCH FORCUES THAT TELL THEM WHAT TO DO
- 38. PEOPLE SEARCH FORCUES THAT TELL THEM WHAT TO DO
- 39. It looks real…but it isn’t.
- 40. It looks real…but it isn’t.
- 41. It looks real…but it isn’t.
- 43. It looks real…but it isn’t.
- 44. Let’s get outof the theme park…
- 45. …and enter intothe real world
- 46. Designing = visualizeassumptions Assumptions need to be investigated whether they are true (or not) LEAN UX
- 47. How to validate? Quantitativetests Qualitative tests What? Prove Statistically significant Many users Minimal interaction – A/B testing Why? Improve What needs fixing Few users Interactive observation – live testing
- 48. Qualitative – liveusability testing 10 test users • 30-55 years • driver’s license and car Setup • 2 test scenarios • recording audio and movements on screen • searching for issues - difficulties - improvements
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- 53. USABILITY PRINCIPLESVALUE PROPOSITIONCUSTOMER JOURNEY User Experience Framework
- 54. Customer journey SERVICE BLUEPRINTEXPERIENCE MAP
- 58. © Human InterfaceGroup - 29.9.2015
- 63. 3 takeaways 1. Challengeyour own value proposition 2. Designing = visualizing and validating assumptions 3. Save time & money with UX techniques © Human Interface Group - 29.9.2015 - every day
- 64. Contact us De Regenboog11 2800 Mechelen Belgium www.higroup.com +32 (0)15 40 01 38 Follow us Human Interface Group @higroup Human Interface [email protected] Thank you!