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Thinking about your audience(4x3)
The document discusses the importance of understanding one's audience for media production. It outlines several key demographic factors media producers need to consider about their target audience, including age, gender, class, ethnicity, location, and income bracket. The document also discusses different theories about how audiences receive and respond to media texts, comparing the hypodermic needle model of powerful media influence versus the two-step flow model where ideas are filtered through opinion leaders first. Media producers are advised to research audience theories to better understand their audience.
Thinking about your audience(4x3)
- 1. Thinking about your Audience Foundation Production
- 2. All media textsare made with an audience in mind and your production should be no exception
- 3. All media textsare made with an audience in mind and your production should be no exception
- 4. Do you thinkthere would be an audience for your film?
- 9. If not noone would finance the production.
- 10. You must knowand find your audience.
- 11. You must knowand find your audience.
- 12. As a mediaproducer you need to know things like the… • age
- 13. As a mediaproducer you need to know things like the… • age • gender
- 14. As a mediaproducer you need to know things like the… • age • gender • class
- 15. As a mediaproducer you need to know things like the… • age • gender • class • ethnicity
- 16. As a mediaproducer you need to know things like the… • age • gender • class • ethnicity • location
- 17. As a mediaproducer you need to know things like the… • age • gender • class • ethnicity • location • income bracket
- 18. This is calledthe audience Demographic
- 19. Once you knowthis you can make sure your text is going to appeal to your audience Demographic
- 20. You also needto consider how your audience is going to react to or engage with your text
- 21. You also needto consider how your audience is going to react to or engage with your text
- 22. We can tryto predict reaction by considering…
- 23. We can tryto predict reaction by considering… • audience engagement
- 24. We can tryto predict reaction by considering… • audience engagement • audience expectations
- 25. We can tryto predict reaction by considering… • audience engagement • audience expectations • audience foreknowledge
- 26. We can tryto predict reaction by considering… • audience engagement • audience expectations • audience foreknowledge • audience identification
- 27. We can tryto predict reaction by considering… • audience engagement • audience expectations • audience foreknowledge • audience identification • audience placement
- 28. We can tryto predict reaction by considering… • audience engagement • audience expectations • audience foreknowledge • audience identification • audience placement • audience research
- 29. We can tryto predict reaction by considering… • audience engagement • audience expectations • audience foreknowledge • audience identification • audience placement • audience research
- 30. A text hasno meaning until it is read or decoded by an audience
- 31. A text hasno meaning until it is read or decoded by an audience
- 32.
- 33. There are manytheories which attempt to explain how an audience receives, reads and responds to a text.
- 34. There are manytheories which attempt to explain how an audience receives, reads and responds to a text.
- 35. Audience Theory FoundationProduction
- 36. These theories helpus to deconstruct the relationship between audience and text
- 37. The Hypodermic NeedleModel Sometimes referred to as the Silver Bullet Model (Schram1982), this is the idea that the mass media are so powerful that they can 'inject‘ their messages into the audience.
- 38. The Hypodermic NeedleModel Sometimes referred to as the Silver Bullet Model (Schram1982), this is the idea that the mass media are so powerful that they can 'inject‘ their messages into the audience.
- 39. The Hypodermic NeedleModel Sometimes referred to as the Silver Bullet Model (Schram1982), this is the idea that the mass media are so powerful that they can 'inject‘ their messages into the audience.
- 40.
- 41.
- 42. The Hypodermic NeedleModel The idea that an audience can be precisely targeted by a “magic bullet”. Then they irresistibly fall down when hit by the bullet.
- 43. The Hypodermic NeedleModel The idea that an audience can be precisely targeted by a “magic bullet”. Then they irresistibly fall down when hit by the bullet. In brief - it is the idea that the makers of media messages can get us to do whatever they want us to do.
- 44. The Two StepFlow Model
- 45. The Two StepFlow Model • A more sophisticated idea...
- 46. The Two StepFlow Model • A more sophisticated idea... • Ideas are filtered through opinion leaders
- 47. The Two StepFlow Model • A more sophisticated idea... • Ideas are filtered through opinion leaders
- 48. The Two StepFlow Model • A more sophisticated idea... • Ideas are filtered through opinion leaders • This waters down the message diminishing the power of the media
- 49. The Two StepFlow Model • A more sophisticated idea... • Ideas are filtered through opinion leaders • This waters down the message diminishing the power of the media
- 50. What is thethird theory? Please review these theories and research this for yourself. Make sure there is content on your blog to show that you have thought about your audience and understand these theories