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The document introduces the concept of 'Consumer 2.0' using the metaphor of a little piggy exploring various markets. It highlights how the internet has transformed traditional buying, selling, and socializing into a more interactive and informed process. Ultimately, it emphasizes the importance of engaging with the social web as a new marketplace for consumers.



























































![THANK YOU! Rachel Happe [email_address] Twitter - @rhappe www.thesocialorganization.com [no pigs were harmed during the making of this powerpoint]](https://image.slidesharecdn.com/piggy-went-to-market-1224003147499873-9/75/This-Little-Piggy-Went-to-Market-60-2048.jpg)