THIS LITTLE PIGGY An Introduction to New Markets
Meet  Piggy
A.K.A.
Consumer 2.0
This little piggy went to  market
What’s a market?
1.  An  open  area or square in a town where a  public  market or sale is set up.
2.  The world of  business  and  commerce .
3.  A place in which  values ,  opinions , and  ideas  are put forward for  debate  or  recognition
Once upon a time…
This little piggy went to
The Cafe
to  talk  and  gather
This little piggy went to
The Market
To  search  and  find
 
This little piggy went to
Wall Street
To  Buy  and  Sell
 
One day, little piggy discovered…
THE INTERNET.
This little piggy went to
 
To  search  and  find
INFORMATION
This little piggy went to
 
to  talk  and  gather
OPINIONS
This little piggy went to
 
to  read, rate , and  review
PRODUCTS
This little piggy went to
 
To  buy  and  sell
EVERYTHING
This little piggy went to market and became  healthy ,  wealthy , and  wise  because she could
READ
RATE
REVIEW
MEET
SHARE
SOCIALIZE
BUY
SELL
AND
EXCHANGE
 
 
 
 
 
This little piggy stayed
 
… and missed out
THE SOCIAL WEB  = THE NEW MARKETPLACE
THANK YOU!   Rachel Happe [email_address] Twitter - @rhappe www.thesocialorganization.com [no pigs were harmed during the making of this powerpoint]

This Little Piggy Went to Market