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Thiết kế logo và Brand identity
- 2. You probably knowthat one of the most interesting projects that a graphic designer can take onis designing a logo.
- 3. However, most ofthe time, a logo is not enough... Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand.
- 4. A Brand (orBranding) refers to the perceived image and subsequent emotional response to a company, its products and services.
- 6. Describes the visualdevices used to represent the company. Identity systems is a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.
- 8. Is the central,identifiable visual element that helps customers discover, share and remember a company's brand. It usually takes the form of an icon (mark or symbol), logotype, or combination of the two. LOGO
- 12. SIMPLE MEMORABLE 5 PRINCIPLES OF EFFECTIVE LOGODESIGN TIMELESS VERSATILE APPROPIATE
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- 17. This phase shouldbe as thorough as required. It’s the most crucial part of the overall process, and should result in a design brief that guides the rest of the project.
- 18. Thereare a coupleof questions that will help you understandthe brand: • How is the brand perceived compared to competitors in the market? • What is the positioning statement of your brand? • Who is your audience? • What values & beliefs should the brand have about the business? • What benefits do you want customers to associate with your brand? - - -
- 20. The Design Brief Adesignbrief should contain summaries from the research phase, such as: target audience(s), messaging objectives, values and mission of the brand, and the brand's products/services offered.
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- 24. The Logo Concept Getconcepts down on paper and then expand on those ideas. This can unlock new directions for exploration and produce final solutions. Pick the best sketched concept and iterate on it digitally.
- 26. The Identity System Theidentity system usually starts after the logo is complete. The purpose of the identity system is to form a systematic visual language around the logo.
- 28. The Style Guidelines Theycontain and prescribe the logo’s usage rules, typeface system, color palette, layout guidelines, and more. They exist so that others can create design collateral and marketing materials that have a cohesive look and voice.
- 30. Extended reading: The BrandGap Brand Thinking Dynamic Identities: How to Create by Marty Neumeier by Debbie Millman a Living Brand by Irene Van Nes Branding Matters by Jason VanLue Logo Design Love: The Designig Brand Identity by Alina Wheeler Book by David Airey
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