Three Generations of Citrix CEOs: Enabling a Better Way to Work

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Three Generations of Citrix CEOs:
Enabling a Better Way to Work
Transcript of a discussion on how Citrix is building on its 30-year record of success by remaking
digital workplaces and redefining the very nature of applications and business intelligence.
Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Citrix.
Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and
you’re listening to BriefingsDirect.
For the past 30 years, Citrix has made a successful habit of challenging the status quo.
That includes:
• Delivering applications as streaming services to multiple users
• Making the entire PC desktop into a secure service
• Enhancing networks that optimize applications delivery
• Pioneering infrastructure-as-a-service (IaaS) now known as public cloud, and
• Supplying a way to take enterprise applications and data to the mobile edge.
Now, Citrix is at it again, by creating digital workspaces and redefining the very nature of
applications and business intelligence. How has one company been able to not only
reinvent itself again and again, but make major and correct bets on the future direction of
global information technology?
To find out, I recently sat down with three of Citrix’s chief
executives from the past 30 years, Roger Roberts, Citrix CEO
and Chairman from 1990 to 2002; Mark Templeton, CEO of
Citrix from 2001 to 2015, and David Henshall, who became
the company’s CEO in July of 2017.
So much has changed across the worker productivity
environment over the past 30 years. The technology certainly
has changed. What hasn’t changed as fast is the human
factor, the people.
How do we keep moving the needle forward with technology
and also try to attain productivity growth when we have this
lump of clay that’s often hard to manage, hard to change?
Roberts

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Technology for humans
Mark Templeton: The human factor “lump of clay” is
changing as rapidly as technology because of the
changing demographics of the workforce. Today’s baby
boomers are being followed by generations of
millennials, Gen Y, Gen X and then Gen Z will be making
important decisions 20 years from now.
So the human factor clay is changing rapidly and
providing great opportunity for innovation and invention
of new technology in the workplace.
Gardner: The trick is to be able to create technology that
the human factor will adopt. It’s difficult to solve a chicken
and egg relationship when you don’t know what’s going to drive the other.
What about the past 30 years at Citrix gives you an edge in finding the right formula?
David Henshall: Citrix has always had an amazing
ability to stay focused on connecting people and
information -- and doing it in a way that it’s secure,
managed, and available so that we can abstract away a
lot of the complexity that’s inherent with technology.
Because, at the end of the day, all we are really focused
on is driving those outcomes and allowing people to be
as productive, successful, and engaged as humanly
possible by giving them the tools to -- as we frame it up --
work in a way that’s most effective for them. That’s really
about creating the future of work and allowing people to
be unleashed so that they can do their best working.
Gardner: Roger, when you started, so much of the IT world was focused on platforms
and applications and how one drives the other. You seem to have elevated yourself
above that and focused on services, on delivery of productivity – because, after all, they
are supposed to be productivity applications. How were you able to see above and
beyond the 1980s platform-application relationship?
Roger Roberts: We grew up when the personal computer (PC) and local area networks
(LANs) like when Novell NetWare came on the scene. Everybody wanted to use their
own PC, driven primarily by things such as the Lotus applications.
So [applications like] spreadsheets, WordPerfect, dBase were the tremendous bulk of
the market demand at that time. However, with the background that I shared with [Citrix
Templeton
Henshall

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Co-Founder] Ed Iacobucci, we had been in the real world working from mainframes
through minicomputers and then to the PCs, and so we knew there were applications out
there, where the existing model – well, it really sucked.
The trick then was to take advantage
of the increasing processing power we
knew the PC was going to deliver and
put it in a robust environment that
would have stability so we could target
specific customers with specific
applications. Those customers were
always intrigued with our story.
Our story was not formed to meet the mass market. Things like running ads or trying to
search for leads would have been a waste of time and money. It made no sense in those
days because the vast majority of the world had no idea of what we were talking about.
Gardner: What turned out to be the killer application for Citrix’s rise? What were the use
cases you knew would pay off even before the PC went mainstream?
The personnel touch
Roberts: The easiest one to relate to is personnel systems. Brown & Root Construction
out of Houston, Texas was a worldwide operation. Most of their offices were on
construction sites and in temporary buildings. They had a great deal of difficulty
managing their personnel files, including salaries, when someone was promoted,
reviewed, or there was a new hire.
The only way you could do it in the client-server LAN world was to replicate the
database. And let me tell you, nobody wants to replicate their human resources (HR)
database across 9,000 or 10,000 sites.
So we came in and said, “We can solve that problem for you, and you can keep all of
your data secure at your corporate headquarters. It will always be synchronized because
there is only one copy. And we can give you the same capabilities that the LAN-based
PC user experiences even over fairly slow telecommunication circuits.”
That really resonated with the people who had those HR problems. I won’t say it was an
easy sell. When you are a small company, you are vulnerable. They ask, “How can we
trust you to put in a major application using your technology when you don’t have a lot of
business?” It was never the technology or the ability to get the job done that they
questioned. It was more like having the staying power. That turned out to be the biggest
obstacle.
Gardner: David, does it sound a little bit familiar? Today, 30 years later, we’re still
dealing with distance, the capability of the network, deciding where the data should
The trick then was to take advantage of
the increasing processing power we
knew the PC was going to deliver and
put it in a robust environment that would
have stability so we could target specific
customers with specific applications.

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reside, how to manage privacy, and secure regulatory compliance. When you listen to
Citrix’s use cases and requirements from 30 years ago, does it ring a bell?
Organize, guide, and predict work
Henshall: It absolutely resonates because a lot of what we’re doing is still dealing with
the inherent complexity of enterprise IT. Some of our largest customers today are
dealing with thousands and thousands of underlying applications. Those can be
everything from mainframe applications that Roger talked about through the different
eras of client-server -- the PC, web, and mobile. A lot of those applications are still in use
today because they are adding value to the business, and they are really hard to pull out
of the infrastructure.
We can now help them abstract away a lot of that complexity put in over the last 30
years. We start by helping organize IT, allowing them to manage all that complexity of
the application tier, and present that out in a way that is easier to consume, easier to
manage, and easier to secure.
Several years ago, we began bringing
together all of these application types
in a way that I would describe as
helping to move from organizing IT to
organizing work. That means bringing
not only the apps but access to all the
content and files -- whether those
reside in on-premises data
repositories or in any cloud -- including Citrix Cloud. We make that all accessible across
universal endpoints management. Then you layer underneath that all kinds of platform
capabilities such as security, access control, management, and analytics.
Where we’re taking the company in the future is one step beyond organizing work to
helping to guide and predict work. That will drive more engagement and productivity by
leveraging machine learning (ML), artificial intelligence (AI), and a lot of other capabilities
to present work to people in real time and suggest and advise on what they need to be
to be most productive.
That’s all just a natural evolution from back when the same fundamental concept was to
connect people with the information they need to be productive in real time.
Gardner: One of the ways to improve on these tough problems, Mark, is being in the
right place in an ecosystem. Citrix has continuously positioned itself between the data,
the systems of record, and the end-user devices. You made a big bet on virtualization as
a means to do that.
How do we understand the relationship between the technology and productivity? Is
being in the right place and at the right time the secret sauce?
Helping to move from organizing IT to
organizing work means bringing not
only the apps but access to all the
content and files – whether those
reside in on-premises data repositories
or in any cloud – including Citrix Cloud.

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Customers first, innovation always
Templeton: Generically, right place and time is key in just about every aspect of life,
but especially the timing of invention and innovation, how it’s introduced, and how to get
it adopted.
Citrix adopted a philosophy from an ecosystem perspective from pretty early on. We
thought of it as a Switzerland-type of mindset, where we’re willing to work with everyone
in the ecosystem -- devices, networks, applications, etc. – to interoperate, even as they
evolved. So we were basically device-, network-, and application-independent around
the kind of the value proposition that David and Roger talked about.
That type of a cooperative mindset is always in style
because it is customer-centered. It’s based upon value-
drivers for customers, and my experience is that when
there are religious wars in the industry -- the biggest
losers are customers. They pay for the fight, the
incompatibilities, and obsolescence.
We made a great reputation for ourselves then by being able to provide a demilitarized
zone (DMZ) or platform for détente, so that customers could manage and control their
own destiny. The company has that culture and mindset and it’s always been that way.
When a customer is better off, we are better off. But it starts with making the customer
better off.
Gardner: Roger, we have often seen companies that had a great leap in innovation but
then plateaued and got stuck in the innovator’s dilemma, as it’s been called. That hasn’t
been the case with Citrix. You have been able to reinvent yourselves pretty frequently.
How do you do that as a culture? How do you get people to stay innovative even when
you have a very successful set of products? How do you not rest on your laurels?
Templeton: I think for the most part, people don’t change until they have to, and to
actively disrupt yourself is a very unnatural act. Being aware of an innovator’s dilemma is
the first step in being able to act on it. And we did have an innovator’s dilemma here on
multiple occasions.
That we saw the cliff allowed us to make a turn – mostly ahead of necessity. We made a
decision, we made a bet, and we made the innovator’s dilemma actually work for us. We
used it as a catalyst for driving change. When you have a lot of smart engineers, if you
help them see that innovator’s dilemma, they will fix it, they will innovate.
Gardner: The pace of business sure has ramped up in the last 30 years. You can go
through that cycle in 9 or 10 months, never mind 9 or 10 years. David, is that something
that keeps you up at night? How do you continue to be one step ahead of where the
industry is going?
A cooperative
mindset is always in
style because it is
customer-centered.

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Embrace, empower change
Henshall: The sine waves of business cycles are getting much more compressed and
with much higher volatility. Today we simply have devices that are absolutely transient.
The ways to consume technology and information are coming and going at a pace that is
extraordinary. The same thing is true for applications and infrastructure, which not that
many years ago involved a major project to install and manage.
Today, it’s a collection of mesh services in so many different areas. By their very nature
they become transient. Instead of trying to fight these forces, we look for ways to
embrace them and make them part of what we do.
When we talk about the Citrix
Workspace platform, it is absolutely
device- and infrastructure-
independent because we recognize
our customers have different
choices. It’s very much like the
Switzerland approach that Mark talked about. The fact that those choices change over
time -- and being able to support that change -- is critical for our own staying power and
stickiness. It also gives customers the level of comfort that we are going to be with them
wherever they are in their journey.
But it’s the sheer laws of physics that have taken these disruptions to a place where, not
that many years ago, it was about how fast physical goods could transfer across state or
national boundaries. Today’s market moves on a Tweet or a notification or a new service
-- something that was just not even possible a few years ago.
Roberts: At the time I retired from Citrix, we were roughly at $500 million [in annual
revenue] and growing tremendously. I mean we grew a factor of 10 in four years, and
that still amazes me.
Our piece of the market at that time was 100 percent Microsoft Windows-centric. At the
same time, you could look at that and tell we could be a multibillion-dollar company just
in that space. But then came the Internet, with web apps, web app servers, new
technology, HTML, and Java and you knew the world we were in had a very lucrative
and long run, but if we didn’t do something, inevitably it was going to die. I think it would
have been a slow death, but it would have been death.
Gardner: The relationship with Microsoft that you brought up. It’s not out of the question
to say that you were helping them avoid the innovator’s dilemma. In instances that I can
recall, you were able to push Microsoft off of its safety block. You were an accelerant to
Microsoft’s next future. Is that fair, Mark?
The Citrix Workspace platform is
absolutely device- and infrastructure-
independent because we recognize our
customers have different choices.

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Templeton: Well, I don’t think we were an accelerant to Microsoft per se. We were
helping Microsoft extend the reach of Windows into places and use cases that they
weren’t providing a solution for. But the Windows brand has always been powerful, and it
helped us certainly with our [1995] initial public offering (IPO). In fact, the tagline on our
IPO was that “Citrix extends the reach of Microsoft Windows,” in many ways, in terms of
devices, different types of connectivity, over the Internet, over dial-up and on wireless
networks.
Our value to Microsoft was always around being a value-added kind of partner, even
though we had a little bit of a rough spot with them. I think most people didn’t really
understand it, but I think Microsoft did, and we worked out a great deal that’s been
fantastic for both companies for many, many years.
Gardner: David, as we look to the future and think about the role of AI and ML, having
the right data is such an important part of that. How has Citrix found itself in the catbird
seat when it comes to having access to broad data? How did your predecessors help out
with that?
Data drives, digests, and directs the future
Henshall: Well, if I think about data and analytics right now, over the last couple of
years we’ve spent an extraordinary amount of time building out what I call an analytics
platform that sits underneath the Citrix Workspace platform.
We have enough places that we can
instrument to capture information from
everything, from looking backward across the
network, into the application, the user, the
location, the files, and all of those various
attributes. We collect a rich dataset of many,
many different things.
Taking it to a platform approach allows us to step back and begin introducing modules, if
you will, that use this information not just in a reporting way, but in a way to actually drive
enforcement across the platform. Those great data collection points are also places
where we can enforce a policy.
Gardner: The metadata has become more important in many cases than the
foundational database data. The metadata about what’s going on with the network, the
relationship between the user and their devices, what’s going on between all the
systems, and how the IT infrastructure beneath them is performing.
Did you have a clue, Mark, that the metadata about what’s going on across an IT
environment would become so powerful one day?
We can instrument to capture
information from everything, from
looking backward across the
network, into the application, the
user, the location, the files, and
all of those various attributes.

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Templeton: Absolutely. While I was at Citrix, we didn’t have the technical platform yet to
handle big data the way you can handle it now. I am really thrilled to hear that under
David’s leadership the company is diving into that because it’s behavioral data around
how people are consuming systems -- which systems, how they’re working, how
available are they, and whether they’re performing. And there are many things that data
can express around security, which is a great opportunity for Citrix.
Back in my time, in one of the imagination presentations, we would show IT customers
how they eventually would have the equivalent of quarterly brokerage reports. You could
see all the classes of investments -- how much is invested in this type of app, that type
of app, the data, where it’s residing, its performance and availability over time. Then you
could make important decisions – even simple ones like when do we turn this application
off. At that time, there was very little data to help IT make such hard decisions.
So that was always in the idea, but I’m really thrilled to see the company doing it now.
Gardner: So David, now that you have all of that metadata, and the big data systems to
analyze it in real-time, what does that get for you?
Serving what you need, before you need it
Henshall: The applications are pretty broad, actually. If you think about our data
platform right now, we’re able to do lots of closed-loop analytics across security,
operations, and performance -- and really drive all three of those different factors to
improve overall performance. You can customize that in an infinite number of ways so
customers can manage it in the way that’s right for their business.
But what’s really interesting now
is, as you start developing a
pattern of behaviors in the way
people are going about work, we
can predict and guide work in
ways that were unavailable not
that long ago. We can serve up the information before you need it based on the graph of
other things that you’re doing at work.
A great example is mobile applications for airlines today. The smart ones are tied into
the other things that you are doing. So an hour before your flight, it already gives you a
notification that it’s time to leave for the airport. When you get to your car, you have your
map of the fastest route to the airport already plotted out. As you check in, using
biometrics or some other form of authentication, it simplifies these workflows in a very
intuitive way.
We have amazing amounts of information that will take that example and allow us to
drive it throughout a business context.
As you start developing a pattern of
behaviors in the way people are going about
work, we can predict and guide work in ways
that were unavailable not that long ago.

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Gardner: Roger, in 30 years, we have gone from delivering a handful of applications to
people in a way that’s acceptable -- given the constraints of the environment and the
infrastructure -- to a point where the infrastructure data doesn’t have any constraints. We
are able to refine work and tell people how they should be more productive.
Is that something you could have imagined back then?
Roberts: Quite frankly, as good as I am, no. It’s beyond my comprehension.
I have an example. I was recently in Texas, and we had an airplane that broke down.
We had to get back, and using only my smartphone, I was able to charter a flight, sign a
contract with DocuSign, pay for it with an automated clearing house (ACH) transfer, and
track that flight on FlightAware to the nearest 15 seconds. I could determine how much
time it would take us to get home, and then arrange an Uber ride. Imagine that? It still
amazes me; it truly amazes me.
Gardner: You guys would know this better than I do, but it seems that you can run a
multinational corporation on a device that fits in your palm. Is that an exaggeration?
A device in the hand still needs hands-on help
Templeton: In many ways, it still is an exaggeration. You can accomplish a lot with the
smart device in your hand, and to the degree that leadership is largely around
communications and the device in your hand gives you information and the ability to
communicate, you can do a lot. But it’s not a substitute entirely for other types of tasks
and work that it takes to run a big business, including the human relationships.
Gardner: David, maybe when the Citrix vision for 2030 comes out, you will be able to --
through cloud, AI, and that device -- do almost anything?
Henshall: It will be more about having the right information on demand when you need
it, and that’s a trend that we’ve seen for quite some time.
If you look at the broader trends and technology, I mean, we are entering the yottabyte
era now, which is one with 24 zeros after it. The amount of information is absolutely
staggering. But turning that into something that is actually useful is nearly impossible.
That’s where AI and ML -- and a
lot of these other advancements
-- will allow you to parse through
that all and give people the
freedom of information that
probably just never existed before. So the days of proprietary knowledge, of proprietary
data, are quickly coming to an end. The businesses that are going to be successful are
those that can put the right information at people’s fingertips at the right time to interact
with different business opportunities.
Businesses that are going to be successful
are those that can put the right information
at people’s fingertips at the right time.

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That’s what the technology allows you to do. Advancements in network and compute are
making that a very near-term reality. I think we are just on that continuum.
Goodbye digital, hello contextual era
Templeton: You don’t realize an era is over until you’re in a new one. For example, I
think the digital era is now done. It ended when people woke up every day and started to
recognize that they have too many devices, too many apps that do similar things, too
many social things to manage, and blah, blah, blah. How do you keep track of all that
stuff in a way where you know what to look at and when?
The technologies underlying AI and ML are defining a new era that I call the “contextual
era.” A contextual era works exactly how David just described it. It senses and predicts.
It makes the right information available in true context. Just like Roger was saying, it
brings all those the things he needs together for him, situationally. And, obviously, it
could even be easier than the experience that he described.
We are in the contextual era
now because the amount of
data, the number of apps, and
the plethora of devices that we
all have access to is beyond
human comprehension.
Gardner: David, how do you characterize this next era? Imagine us having a
conversation in 30 years with Citrix, talking about how it was able to keep up with the
times.
Henshall: Mark put it absolutely the way I would, in terms of being able to be contextual
in such a way that it brings purpose through the chaos, or the volume of data, or the
information that exists out there. What we are really trying to do in many dimensions is
think about our technology platform as a way that creates space. Space for people to be
successful, space for them to really do their best work. And you do that by removing a lot
of the clutter.
You remove a lot of the extraneous things that bog people down. When we talk about it
with our customers, the statistics behind-the-scenes are amazing. We are interrupted
every two minutes in this world right now; a Tweet, a text, an email, a notification. And
science shows that humans are not very good at multitasking. Our brains just haven’t
evolved that way.
Gardner: It goes back to that lump of clay we talked about at the beginning. Some
things don’t change.
We are in the contextual era now because
the amount of data, the number of apps, and
the plethora of devices that we all have
access to is beyond human comprehension.

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Henshall: When you are interrupted, it takes you 20 minutes on average to get back to
the task at hand. That’s one of the fundamental reasons why the statistics around
engagement around the world are horrible.
For the average company, 85 percent of their employee base is disengaged -- 85
percent! Gallup even put a number on that -- they say it’s a $7 trillion annual problem.
It’s enormous. We believe that part of that is a technology problem. We have created
technologies that are no longer enhancing people’s ability to be productive and to be
engaged.
If we can simplify those interactions, allow workers to engage in a way that’s more
intuitive, more focused on the task at hand versus the possibility of interruption, it just
helps the entire ecosystem move forward. That’s the way I think about it.
CEO staying-power strategies
Gardner: On the subject of keeping time on your side, it’s not very often I get together
with 30 years’ worth of CEOs to talk about things. For those in our audience who are
leaders of companies, small or large, what advice can you give them on how to keep
their companies thriving for 30 years?
Roberts: Whenever you are running a company -- you are running the company. It puts
a lot of pressure on you to think about the future, when technology is going to change,
and how you get ahead of the power curve before it’s too late.
There is a hell of an operational component. How do you keep the wheel turning and the
current moving? How do you keep it functioning, how do you grow staff, and how do you
put in systems and infrastructure?
The challenge of managing as the
company grows is enormously more
complicated. There is the complexity
of the technology, the people, the
market, and what’s going on in the
ecosystem. But never lose sight of the
execution component , because it can kill you quicker than losing sight of the strategy.
One thing I tried to do was instill a process in the company where seemingly hard
questions were easy, because it was part of the fabric of how people measured and kept
up with their jobs, what they were doing, and what they were forecasting. Things as
simple as, “Jennifer, how many support calls are we going to get in the second quarter
next year or the fourth quarter of the following year?” It’s how do you think about what
you need, to be able to answer questions like those.
Managing as the company grows ...
never lose sight of the execution
component, because it can kill you
quicker than losing sight of the strategy.

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“How much are we going to sell?” Remember, we were selling packaged product,
through a two-step distribution channel. There was no backlog. Backlog was a foreign
concept, so every 30 days we had to get up and do it all over again.
It takes a lot of thought, depending on how big you want to be. If you are a CEO, the
most important thing to figure out is how big you want to be. If you want to be a lifestyle,
small company, then hats off; I admire you. There is nothing wrong with that.
If you want to be a big company,
you need to be putting in
process, systems, infrastructure,
strategy, and marketing now --
even though you might not think
you need it. And then the other
side of that is, if you go overboard in that direction, process will kill you. Where
everybody is so ingrained in the process, nobody is questioning, nobody is thinking, they
are just going through the process, that is as deadly as not having one.
So process is necessary, process is not sufficient. Process will help you, and it will also
kill you.
Gardner: Mark, same question, advice to keep a company 30 years’ young?
Templeton: Going after Roger is the toughest thing in the world. I’ll share where I
focused at Citrix. Number one is making sure you have an opinion about the future, that
you believe strongly enough to bet your career and business on it. And number two, to
make sure that you are doing the things that make your business model, your products,
and your services more relevant over time. That allows you to execute some of the great
advice that Roger just gave, so the wind’s at your back, so you are using the normal
forces of change and evolution in the world to work for you, because it’s already too hard
and you need all the help you can get.
A simple example is the whole idea of consumerization of IT. Pretty early on, we had an
opinion about that, so, at Citrix, we created a bring-your-own-device (BYOD) policy and
an experimental program. I think we were among the first and we certainly evangelized
it. We developed a lot of technology to help support it, to make it work and make it
better. That BYOD idea became more and more relevant over time as the workforce got
younger and younger and began bringing their own devices to the office, and Citrix had
a solution.
So that’s an example. We had that opinion and we made a bet on it. And it put some
wind at our back.
Gardner: David, you are going to be able to get tools that these guys couldn’t get. You
are going to have AI and ML on your side. You are going to be able to get rid of some of
those distractions. You are going to take advantage of the intelligence embedded in the
Where everybody is so ingrained in the
process, nobody is questioning, nobody is
thinking, they are just going through the
process, that is as deadly as not having one.

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network -- but you are still going to also have to get the best of what the human form
factor, that lump of clay, that wetware, can do.
So what’s the CEO of the future going to do in terms of getting the right balance between
what companies like Citrix are providing them as tools -- but not losing track of what’s
the best thing that a human brain can do?
IT’s not to do and die, but it is to reason why
Henshall: It’s an interesting question. In a lot of ways, technology and the pace of
evolution right now are breaking down the historical hierarchy that has existed in a lot of
organizations. It has created the concept of a liquid enterprise, similar what we’ve talked
about with those who can respond and react in different ways.
But what that doesn’t ever replace is what Roger and Mark were talking about -- the
need to have a future-back methodology, one that I subscribe to a lot, where we help
people understand where we’re going, but more importantly, why.
And then you operationalize that in a way that people have context, so everybody
understands clarity in terms of roles and responsibilities, operational outcomes,
milestones, metrics, and how we are going to measure that along the way. Then that
becomes a continuous process.
There is no such thing as, “Set it and
forget it.” Without a perspective and a
point of view, everything else doesn’t
have enough purpose. And so you have
to marry those going forward. Make sure
you’re empowering your teams with culture and clarity -- and then turn them loose and
let them go.
Gardner: Productivity in itself isn’t necessarily a high enough motivator.
Henshall: No, productivity by itself is just a metric, and it’s going to be measured in 100
different ways. Productivity should be based on understanding clarity in terms of what
the outcomes need to be and empowering that, so people can do their best work in a
very individual and unique way.
The days of measuring tasks are mostly in the past. Measuring outcomes, which can be
somewhat loosely defined, are really where we are going. And so, how do we enable
that? That’s how I think about it.
Gardner: I’m afraid we will have to leave it there. You have been listening to a
sponsored BriefingsDirect discussion on how Citrix has made a highly successful habit
of challenging the status quo. And we’ve learned from chief executives over the years
Make sure you’re empowering your
teams with culture and clarity – and
then turn them loose and let them go.

of 14
how Citrix made major and correct bets on the future direction of global information
technology.
And they are at it again by remaking digital workplaces and redefining the very nature of
applications and business intelligence. So, a big thank you to our special guests, Roger
Roberts, Mark Templeton, and David Henshall. And thanks to our audience as well for
joining this BriefingsDirect 30 years of CEOs innovation discussion.
I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this
series of Citrix-sponsored BriefingsDirect discussions. Thanks again for listening, please
pass this along to your business associates, and do come back next time.
Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Citrix.
Transcript of a discussion on how Citrix is building on its 30-year record of success by remaking
digital workplaces and redefining the very nature of applications and business intelligence.
Copyright Interarbor Solutions, LLC, 2005-2019. All rights reserved.
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