TicketMaster Yammer Rollout
Download as PPTX, PDF1 like536 views
The document outlines Ticketmaster's experiences with Yammer and its social network integration, detailing successes in organizational improvements and employee engagement. It highlights the company's extensive background in ticketing within Live Nation Entertainment and the need for internal guidance on using Yammer effectively. Future plans include enhancing search capabilities through APIs and improving analytics for better understanding of user interactions.
TicketMaster Yammer Rollout
- 1. Ticketmaster & Yammer Our experiences thus far 3rd March 2015
- 2. DECK TITLE - dd / mm / yyyy 2 Contents 03 What has worked for us? Subsection Subsection Subsection Subsection Subsection Subsection Subsection Subsection Subsection Subsection Subsection Subsection 01 About Ticketmaster / LNE Who am I? Who are Ticketmaster Live Nation Entertainment Large Number of Domains to migrate in 02 Yammer related guidance What problem is Yammer solving? Looking at Yammer literature Looking at the Yammer Success Centre Producing internal guidance 04 Moving forwards Using the API for search in SPO Looking at better analytics
- 3. DECK TITLE - dd / mm / yyyy 3 01 About Ticketmaster About Me About Ticketmaster Live Nation Entertainment
- 4. DECK TITLE - dd / mm / yyyy 4 About me About Me xxx xxx. xxx
- 5. DECK TITLE - dd / mm / yyyy 5 #3 ecommerce site in the world 94% live-event goers aware of Ticketmaster #1 market leader in 8 markets Founded in the US in 1976, Ticketmaster has established itself as not just the market leader in online ticket purchasing, but also the destination for access to a diverse and exciting world of live entertainment. With a huge and unrivalled infrastructure across the globe, we offer our clients and customers all of the benefits and opportunities available on an extensive scale. We are also a founding member of STAR (Society of Ticket Agents and Retailers), a London-based trade group that ensures quality and fair business practices for the live event ticketing industry. About Ticketmaster Who are we?
- 6. DECK TITLE - dd / mm / yyyy 6 Live Nation Entertainment Regarding the wider family Concerts have 23k events and 3k artists over 33 countries. We also produce over 60 festivals globally each year, such as Download, Calling and Wireless. Media & sponsorship have over 750 brands, 34m unique visitors and 12m mobile downloads Artist Management have 50+ managers, 200+ artists and 750k social media fans Outside of these, there is also a large number of joint ventures, festivals and interest in emerging markets that have access to our network.
- 7. DECK TITLE - dd / mm / yyyy 7 02 Yammer related guidance What problem is Yammer solving? Having a look at Yammer literature Lessons learned from case studies Internal guidance is needed
- 8. DECK TITLE - dd / mm / yyyy 8 What problem is Yammer solving? Is it a hard sell? Most Software in a company meets a need. Does Yammer break this trend? Does an Enterprise Social Network meet any perceivable need?
- 9. DECK TITLE - dd / mm / yyyy 9 Yammer Success Centre What could we use? Network Launch Resources Some interesting / useful resources here for launching New User Check List Yammer Help Group Network Growth Resources More resources aimed at growing a network. Again a mixed bag Guide to measuring worth is an interesting document Release Schedule (Now Office 365 Roadmap) YCN now part of the Office 365 network Additional Training Resources This section cross posts some content from the previous two. There arte some getting started decks for Exec level that we haven’t used
- 10. DECK TITLE - dd / mm / yyyy 10 Yammer Customer Stories What could we learn? Education & Public Sector Stories UNICEF have provided a good case study about how colleagues in the field can send / receive info Financial Services & IT Stories Manhattan Associates (US) also post a great case study on how a senior Exec won’t just sponsor Yammer; the users need to make it work and let the management know Manufacturing Stories Quite a detailed case study on how little / no rules were set up at Sharp’s Yammer instance and they decided it was ok for staff to discuss hobbies / interests
- 11. DECK TITLE - dd / mm / yyyy 11 Producing Internal guidance / literature Give your users a helping hand Provide Internal Guidance / Literature Which tool is best for the job? Internally, we have a range of tools for getting hold of people, some use Skype, others use Cisco Jabber, others prefer email or the phone. Some users may feel confused which tool is the best to use Make the Start Group region agnostic Our start group was originally called “Yammer 101, which has a very regionalised meaning. Renaming this made it more accessible and open to all newcomers Use the New User Start List from the Success Centre This is a good list to have at hand and can be used in conjunction with the Start Group. Setting up and configuring the alerts Showing users how to configure and check their alerts is important. Otherwise, Yammer can send a lot of notification email, which can undermine the goal of….cutting down email
- 12. DECK TITLE - dd / mm / yyyy 12 03 Some of our successes International IT Agile at TM International International Process Improvement One Nation on the Move HR / Social
- 13. DECK TITLE - dd / mm / yyyy 13 International IT Setting an example International IT Group International IT are responsible for all non-US IT for the regions. In this group, we discuss project updates, discuss new technologies / new finds and general IT banter. We do make sure that this isn’t used to try and bypass established IT support processes.
- 14. DECK TITLE - dd / mm / yyyy 14 Agile at TM Sharing ideas and best practice Agile at TM International This group has allowed practioners of Agile to get together and talk about its nuances and varieties but in a very informal manner. They have also run the occasional YamJam, with a particular thought or suggestion in mind
- 15. DECK TITLE - dd / mm / yyyy 15 International Process Improvement Give your users a helping hand Process Improvement This group is run by the continuous improvement program that’s part of the International PMO team. Most people in here are passive consumers. We also used the Yammer Widget to get this group within SharePoint sites and will soon be moving onto the SPO App.
- 16. DECK TITLE - dd / mm / yyyy 16 One Nation on the Move Sports / fitness groups One Nation on the Move This group came up out of nowhere and focuses on the running events and times of a lot of US colleagues. As it was open, it allows everyone else to join in. London had a similar group for their own users, which we linked in the links section./ We also set up a note for sharing IDs of our various running applications for a bit of friendly competition
- 17. DECK TITLE - dd / mm / yyyy 17 HR / Social Related HR functions / perks Other Examples (Groups) Staff Ticketing As a Ticketing company, we get to discuss ticketing for events globally via a concierge service. Live Benefits An area for users to discuss and ask questions about their benefit and health perks All4One (Encouraging Diversity) HR led global campaign to discuss diversity and tolerance in the workforce
- 18. DECK TITLE - dd / mm / yyyy 18 Other Misc Uses Using tags / keywords Other Examples (Non-Groups) 15th Anniversary of a Brand One of the UK brands was celebrating its 15 year anniversary, so internally using a specific tag, marketing ran a little campaign where staff were challenged to post a pic of themselves from 15 years ago Danish Office Move Danish Office Move: Using another tag, our Denmark team recently moved offices and marketing there set up a small campaign internally for users to post their office move pictures Recruitment HR and internal recruitment occasionally post their available opportunities internally for us to look at. We run a referral scheme and this means we can reach more or different internal users.
- 19. DECK TITLE - dd / mm / yyyy 19 04 Moving forwards Interacting with SharePoint Search Getting more meaningful reports/stats
- 20. DECK TITLE - dd / mm / yyyy 20 Using the API for integrating SPO Search Using tags / keywords Integrating Yammer with SPO Yammer Integration with SPO / SP2013 has been slow, so using the API to surface results in our search centres is something we’d like to explore This would fit nicely alongside the Yammer Widgets and the incoming Document Conversations
- 21. DECK TITLE - dd / mm / yyyy 21 Getting better quality reports Plugging into the Data API Yammer Dashboard / Analytics is limited Only measures “interactivity” The verified admins have access to a Dashboard that only measures interactivity. It doesn’t allow you to assess passive consumption of content. Limited to 7 / 30 days The report only covers the last 7 days or 30 days. It doesn’t allow you to go any further back or to customise the reports to see now the network is going Quarter on Quarter or Year on Year
- 22. DECK TITLE - dd / mm / yyyy 22 The End! Unless there’s any…