Technology and
Operations Management
           Week 3
     Michaelmas term 2007
Course Outline
   Week 1: Lessons from Mars
   Week 2: Managing Quality
   Week 3: Managing Front Office Operations
   Week 4: Managing Back Office Operations
   Week 5: Managing the Supply Chain
   Week 6: Managing Innovation
   Week 7: ‘Discovery’ Exercise
   Week 8: Managing Projects and Programmes
Service in Shouldice

 What is the service concept of
 Shouldice Hospital?

 What would a patient typically say
 about it after the experience?
A Stitch in Time: Shouldice Hospital
Evidence of success at
               Shouldice (1)
Evidence of service success:
    i.e. achieving satisfaction
   The reunion
   The recommendation to others
   The extended orderbook
   The position of potential expansion
   The profitability of the hospital
   The value to patients
   The motivation of the employees
Evidence of success at
           Shouldice (2)
Evidence of profitability
 For the Hospital:
   Revenues: 4 days x $111 x 6850 patients        = $3,040,000
   Costs (p.10)                                   = $2,800,000
   Profit                                         = $ 240,000


 For the Clinic:
   Revenues: $510 x 6850 + 20% anaesthetic ($75 x 6850)    =
   $3,596,000
   Cost (p.10)                                     = $2,000,000
   Profit                                          = $1,596,000
Evidence of success at
             Shouldice (3)
Cost to patients
                                     Shouldice         Other hospitals
Operating cost (p.13)                $95               $2000 – 4000
Transportation                       200 – 600
Time lost from work at Hospital (p.7) 5 days           10 days
Time lost from work recovering       5 days            10 days
Value @ 50 to 500 / day              $1,600 - $6050    $2,250 - $11,500
Recurrence                           0.8%              10%
Weighted cost                        $15 – 20          $275 – $1,150

Total all costs                      $1,615 - $6,100   $3,025 - $12,650
Evidence of success at
            Shouldice (4)
Fulfilling the service concept
 What is the service concept of the hospital?
   To the patient:
      Peace of mind
      A holiday experience
      New friends – a fraternity
      You are special but treatment is standard
   To the employee:
      A direct professional contribution
      A team and a place in the team
Methods used at Shouldice (1)
Standardisation:    screening of patients

Participation:      patients do much of the work

Work environment:   staff freed from usual disagreeable work

Economics:          sharing of expensive services

Best practice:      interaction of surgeons

Motivation:         all employees interface with the customer
Methods used at Shouldice (2)
Facilities for patients:
 Avoidance of hospital atmosphere
 Use of TVs, ‘phones
 The Schedule and Programme (keep moving!)
 Stairways
 Operating rooms in semi-circle
Future expansion options (1)
 Capacity at present:
  6850 operations/50 weeks =    137 patients/week
  Examination Room              270 patients / week
  Admitting Procedure           240 patients / week
  Nurses’ Station               240 patients / week
  Operating Room                188 patients / week
  Doctors                       178 patients / week
  Rooms           89    =       134 patients / week
                  103 =         148 patients / week

 Bottleneck: number of rooms
Future expansion options (2)
 Add a floor (45 more beds)
     29% increase, $930,000/year, i.e. 45% return on investment
 Add a Saturday shift
     148 to 177 patients/week = $627,000 /year
   Develop another facility
   Replicate Shouldice on new specialty
   BUT: when will service system break down?
     for patients
     for individual employees
     for team and concept
Explaining success of Shouldice
 Every employee has a role
 Every employee interfaces with ‘customer’
 Control of customer input
 Necessary flexibility to keep to schedule
 Small enough to work;
 big enough to be known
Summary
Shouldice is an effective integrated system Represented by the
problems it does not have!!

Financial                       Operations
    Profitability                 Breakdowns & absenteeism
    Budget failure                Yield on resource activities
    No future orderbook           Failure on customer expectation
    Unexplained                   Delays & unexplained bottlenecks
     overhead costs
 Marketing                      People
  Undefined product/service     Lack of commitment
  Unforecastable demand         Lack of cooperation & flexibility
  Unspecified requirements      Exclusivity
     of customers                Interfaces between functions
Creating an effective and manageable
           service system

 Consider the operations as a customer processing system, rather
    than a product processing system
   Recognise the total design of the service system as the
    basis for inspection – not customer questionnaires
    (as proof of the service concept)
   Separate the profitability for the customer
    and profitability for the provider
   Value employees in terms of consistency,
    standards and individuality
   Protect the customer from queues inside the organisation
   Create an image, and experience, of the facilities as an expression
    of marketing statements
Tom week3 mt07

Tom week3 mt07

  • 1.
    Technology and Operations Management Week 3 Michaelmas term 2007
  • 2.
    Course Outline  Week 1: Lessons from Mars  Week 2: Managing Quality  Week 3: Managing Front Office Operations  Week 4: Managing Back Office Operations  Week 5: Managing the Supply Chain  Week 6: Managing Innovation  Week 7: ‘Discovery’ Exercise  Week 8: Managing Projects and Programmes
  • 3.
    Service in Shouldice What is the service concept of Shouldice Hospital?  What would a patient typically say about it after the experience?
  • 4.
    A Stitch inTime: Shouldice Hospital
  • 5.
    Evidence of successat Shouldice (1) Evidence of service success: i.e. achieving satisfaction  The reunion  The recommendation to others  The extended orderbook  The position of potential expansion  The profitability of the hospital  The value to patients  The motivation of the employees
  • 6.
    Evidence of successat Shouldice (2) Evidence of profitability  For the Hospital: Revenues: 4 days x $111 x 6850 patients = $3,040,000 Costs (p.10) = $2,800,000 Profit = $ 240,000  For the Clinic: Revenues: $510 x 6850 + 20% anaesthetic ($75 x 6850) = $3,596,000 Cost (p.10) = $2,000,000 Profit = $1,596,000
  • 7.
    Evidence of successat Shouldice (3) Cost to patients Shouldice Other hospitals Operating cost (p.13) $95 $2000 – 4000 Transportation 200 – 600 Time lost from work at Hospital (p.7) 5 days 10 days Time lost from work recovering 5 days 10 days Value @ 50 to 500 / day $1,600 - $6050 $2,250 - $11,500 Recurrence 0.8% 10% Weighted cost $15 – 20 $275 – $1,150 Total all costs $1,615 - $6,100 $3,025 - $12,650
  • 8.
    Evidence of successat Shouldice (4) Fulfilling the service concept  What is the service concept of the hospital?  To the patient:  Peace of mind  A holiday experience  New friends – a fraternity  You are special but treatment is standard  To the employee:  A direct professional contribution  A team and a place in the team
  • 9.
    Methods used atShouldice (1) Standardisation: screening of patients Participation: patients do much of the work Work environment: staff freed from usual disagreeable work Economics: sharing of expensive services Best practice: interaction of surgeons Motivation: all employees interface with the customer
  • 10.
    Methods used atShouldice (2) Facilities for patients:  Avoidance of hospital atmosphere  Use of TVs, ‘phones  The Schedule and Programme (keep moving!)  Stairways  Operating rooms in semi-circle
  • 11.
    Future expansion options(1)  Capacity at present: 6850 operations/50 weeks = 137 patients/week Examination Room 270 patients / week Admitting Procedure 240 patients / week Nurses’ Station 240 patients / week Operating Room 188 patients / week Doctors 178 patients / week Rooms 89 = 134 patients / week 103 = 148 patients / week  Bottleneck: number of rooms
  • 12.
    Future expansion options(2)  Add a floor (45 more beds)  29% increase, $930,000/year, i.e. 45% return on investment  Add a Saturday shift  148 to 177 patients/week = $627,000 /year  Develop another facility  Replicate Shouldice on new specialty  BUT: when will service system break down?  for patients  for individual employees  for team and concept
  • 13.
    Explaining success ofShouldice  Every employee has a role  Every employee interfaces with ‘customer’  Control of customer input  Necessary flexibility to keep to schedule  Small enough to work; big enough to be known
  • 14.
    Summary Shouldice is aneffective integrated system Represented by the problems it does not have!! Financial Operations  Profitability  Breakdowns & absenteeism  Budget failure  Yield on resource activities  No future orderbook  Failure on customer expectation  Unexplained  Delays & unexplained bottlenecks overhead costs Marketing People  Undefined product/service  Lack of commitment  Unforecastable demand  Lack of cooperation & flexibility  Unspecified requirements  Exclusivity of customers  Interfaces between functions
  • 15.
    Creating an effectiveand manageable service system  Consider the operations as a customer processing system, rather than a product processing system  Recognise the total design of the service system as the basis for inspection – not customer questionnaires (as proof of the service concept)  Separate the profitability for the customer and profitability for the provider  Value employees in terms of consistency, standards and individuality  Protect the customer from queues inside the organisation  Create an image, and experience, of the facilities as an expression of marketing statements