Tomorrow FM @ Youth Radio Summit 2017

Tomorrow FM @ Youth Radio Summit 2017

• 1.
  TOMORROW FM BY @NONALATOSE
• 2.
  @NONALATOSE MY PERSONAL RADIOJOURNEY
• 3.
  @NONALATOSE RADIO 10 YEARSAGO Pedestrian Concern was transmitting louder, clearer and further Competition: CD, cassette, MP3 players Local content with local focus Personality driven radio
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  @NONALATOSE ONE DISRUPTOR CANCHANGE EVERYTHING ▸ 9 January 2007 ▸ Apple Computer Inc. Apple Inc. ▸ Computer Consumer ▸ User Interface Artificial Intelligence ▸ FM Radio ? ▸ Is traditional radio irreplaceable?
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  NUMBERS DON’T LIE
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  @NONALATOSE RAMS SHOW PEOPLELISTENING TO RADIO MORE THAN EVER At SABC alone UWFM has shot up from 5 to 6 million listeners 5FM is one of SABCs biggest money maker Companies look to radio for campaigns Data crisis in SA makes radio a cheaper medium for audio entertainment Perception vs Reality
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  THE STATE OF AUSSIERADIO AUSTRALIAN RADIO TRENDS(HTTPS://YOUTU.BE/O1Z8_AZIXNY)
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  @NONALATOSE WHAT KEEPS USTUNED IN? Music curation is an art that makes radio timeless But radio is not just about music Content driven radio is the USP For the listener and the client What about online content? How can you make your content offering unique?
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  @NONALATOSE CHARACTER MAP EXERCISE ▸Fill in each category in as much detail without duplicating ▸ Focus on identifying clearly defined traits that can be demonstrated on air ▸ Revisit the profile at least once per year to update traits. A brief description of each category ▸ Bring select 3 words that describe you and bring her/him every time you show up
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  NONALA TOSE Personality Photo Here NALA Central Conflict: Positive: Negative: Quirks: Likes: ShortSummary: Sense of Humor: Contradictions: Other Traits: Endearing : Hates: Synopsis:
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  1. 2. 3. 3 WORDS TODESCRIBE MY SHOWBIZ PERSONA
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  @NONALATOSE CONTENT ▸ Millennial willmake up 75% of workforce in 2025 ▸ How are we speaking to them today to set them up for life? ▸ What are we promising them? ▸ Are we performing on the promise? ▸ With an attention span of less than 7 seconds are we creating thinking radio?
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  @NONALATOSE THINKING RADIO ▸ Isthere thought behind what is being said on air? ▸ Is our on-air talent sounding authentic? ▸ Are our personalities accessible and seen as content curators/ story tellers? ▸ Are we as a station authentic? ▸ How influential is our digital footprint? ▸ Have we positioned ourselves as leaders?
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  John C Maxwell @NONALATOSE “LEADERSHIPIS INFLUENCE NOTHING MORE NOTHING LESS”
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  @NONALATOSE EXAMPLE OF LEADERS ▸Today is the KISW(FM)’s third-annual “Live Day.” ▸ Entercom Seattle station’s morning and afternoon shows, “BJ & Migs” and “The Men’s Room,” perform everything at Emerald Queen Casino. ▸ This includes live commercials with sound effects and accompaniment from local musicians. ▸ Entrance fee to witness it all first hand ▸ Now that is compelling radio
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  @NONALATOSE CONTENT AVENUES THATWE SHOULD BE EXPLORING ▸ Experiences (Live Day) ▸ Podcasts (classical story telling and airwaves novels) ▸ Adverts/spots (not the Dove ad but close) ▸ The Music ▸ The Leadership law of addition (less of self) ▸ Digital content and the synergy ▸ Feeding off personalities
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  @NONALATOSE LESSONS FROM MY PROGRAMMESMANAGER ▸ Draw a character map ▸ Describe your showbiz personality in 3 words ▸ Bring her every time ▸ Listeners want you to be her in every situation ▸ Always make them feel something and you know this if what you are saying also makes you feel something
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  @NONALATOSE LESSONS FROM MYSTATION MANAGER There are two types of people ▸ Career people are people who work because they want to, because they believe in what they do, they enjoy it and they understand that their role in an organisation of any size impacts on other people. ▸ Job people are people who work to earn a salary, because they need to pay their bills. Now of course we all need to earn money, there’s no shame in that, but a job person is a person that is only interested in doing what they need to do in order to take home their pay. These are the people that arrive on time and leave on time.
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  @NONALATOSE SO IF YOUASK ME WHAT THE FUTURE OF BROADCASTING IS
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  BOSS MOVES GIRLSAND WOMEN IN MEDIA HTTPS://YOUTU.BE/TILUGOCNRYK