Too many ads on my mobile
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Mobile advertising is an effective option because 80% of internet users own smartphones, India will soon have over 200 million smartphone users, and most web traffic in India is from mobile phones. Apps are widely used for activities like gaming, social media, and shopping, and people value apps for their simplicity and convenience. While app-based advertising may not be suitable for all markets, it can be successful in developed countries and for targeting urban users in developing countries through in-app ads or branded games.
Too many ads on my mobile
- 7. 80% of internet users own a smartphone
- 9. India is going to overtake U.S to become the second largest smart phone market in the world with 200+ million users. India’s web traffic is dominated by mobile phones(72%)
- 11. On average, SMS messages are read within 4 minutes. So highly convertible. But National Do Not Call registry allows users to stop receiving SMS based ads.
- 12. Nearly all phones produced now are produced with a color screen and capable of receiving MMS messages. MMS messages add a flavor to the regular messages.
- 13. All the tiny banner ads and pop-ups which you see while surfing on mobile web browser. Very unclear, slow to load, frustrating.
- 14. Apps which we use on a daily basis, related to brands or information etc..
- 20. Apart from texting and mailing, smart phones users increasingly use it for games, entertainment purposes, shopping etc..
- 21. 42% time spent on games and entertainment 31% time spent on social network apps Rest of time spent on utility apps, retail stores and other brands
- 22. Average app user has 36 apps installed on their phones. 1 in 4 apps are used regularly 1 in 4 apps are never used 82% of the time spent on mobile phones is by using apps
- 23. People value apps for their simplicity and the value they deliver
- 25. As of may 2015, there are 1.5 million apps for Android users. Apple’s app store has 1.4 million apps. Of the average 36 apps on a smart phone, if 9 are used regularly then only 0.0006% apps are used in the vast app store.
- 27. Smart phone apps function offer simplicity to the operation. Users say they use the apps as they “make their life simpler” Airlines have apps to constantly monitor the flight status.
- 28. As more apps add convenience into their apps, differentiation is not achieved. Offering unique benefits is what users want. Look at Tesco’s virtual store
- 30. Integrating social gifting into apps like Facebook has helped users to send their friends promotional gift cards. Facebook acquired the Swedish start up Wrapp for this purpose
- 31. Most apps are removed immediately after their use, to ensure reengagement incentives have to be provided. People show increased affinity towards free apps, offering coupons are other ways of giving incentives
- 32. Since most of the apps used on smartphones are gaming apps, companies like Red Bull have designed games such as Red Bull X- fighters and Red Bull air force.
- 34. A lot of computer programmers have entered the app industry as freelancers, so the cost of developing apps has considerably reduced. So this makes apps a cost- effective way of advertising than many traditional advertising methods.
- 36. Internet usage vary among the world North America is highest with 88%and South Asia is just 19%(lowest)
- 37. Net connection speeds vary too, South Korea has the highest 25.3Mbps with India lying on the other extreme with 2Mbps Global average is 4.5Mbps
- 41. So possibility of downloading apps is less, most phones come with a set of default apps which cannot be uninstalled. Very less space available on phones.
- 43. App based advertising is not for everyone. Depends on the company’s objectives and the demographics they target. Will have good success in developed nations. For developing nations and particularly rural markets, new methods should be used. In app advertising or developing games is one way to reach such markets.
- 44. Credits info and images 00 alex @flickr Andreas@flickr http://k-bridge.org/wp-content/uploads/2013/02/HBR-2013-03-For-Mobile-Devices-Think-App-Not- Ads.003.jpg?ckattempt=1 tracheotomy bob@flickr http://techgambia.com/wp-content/uploads/2014/10/Lego-Internet.jpg Pascal@flickr Jay reed@flickr http://img06.deviantart.net/68ee/i/2011/084/4/7/lego_in_india_by_nnstalker-d3cf7cs.jpg https://advsoc2013.files.wordpress.com/2013/05/3c563a026dbbcc4cc698f3f9edefd9a9.jpg http://www.cellphonebeat.com/wp-content/uploads/2012/07/sms_is_cool_zkfe2.png http://www.fortdigital.com.sg/web/images/stories/ScreenShot205.jpg https://samuelmundella2media.files.wordpress.com/2014/09/screen-shot-2014-09-04-at-14-00-46.png http://minibricksmadness.com/wordpress/wp-content/uploads/2010/09/pumpkin_kit_scale.jpg https://c1.staticflickr.com/5/4088/5014898933_e9d7292f36_b.jpg
- 45. https://willslade.files.wordpress.com/2013/01/lego_builder5.jpg http://evilspeculator.com/wp-content/uploads/2010/11/simplicity.jpg https://www-techinasia.netdna-ssl.com/wp-content/uploads/2013/05/AppsEverywhere.jpg http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing- statistics/ http://photos.state.gov/libraries/belgium/8548/cons/FINGERPRINT.jpg http://m.c.lnkd.licdn.com/mpr/mpr/AAEAAQAAAAAAAANfAAAAJGU3NDI4NWYyLTI5OTEtNDg5NS 04NDE1LTg5MzY4OTg2ODZiZA.jpg https://s-media-cache- ak0.pinimg.com/736x/a1/5a/74/a15a7490d4b74cf5cee946638ae2c892.jpg http://i.ytimg.com/vi/WNAbAYgerq8/maxresdefault.jpg https://tssharp.files.wordpress.com/2013/09/lego-money.jpg http://bensbargains.com/thecheckout/wp-content/uploads/2013/05/lego-facebook.jpg http://i.imgur.com/XdU7V.jpg
- 46. CREATED BY P.VISHAL, IIT MADRAS DURING AN INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW WWW.IIMINTERNSHIP.COM
- 47. Thank You