Tools & Purposes for Social Media Sites 2

Tools & Purposes for Social Media Sites 2

• 1.
  Purposes & Approaches ForSocial Media Tools
• 2.
  Purposes & Approaches forSocial Tools Twitter: Mentions, hashtags and RTs (mostly text) – share content with others, hoping to grow and share followers. Drive them to your content hub (e.g., blog or website). Because of limited character amount for posts, think sharable headlines and hashtags. Heavy use by Millenials. LinkedIn: Build your professional network – personally, invite those you know (especially those in your business) to connect to you. As a company, incentivize your customers to Follow your company page or group. Mostly text with some images.
• 3.
  Purposes & Approaches forSocial Tools Google My Business: This is great for SEO. This is your “Location” page in Google (appears from Google searches in Google Maps; formerly Google Places). This is where customers post reviews of your company, so pay attention. Google does offer some opportunities for response. Yelp is very similar.
• 4.
  Purposes & Approaches forSocial Tools YouTube: Believe it or not, YouTube is the #2 search engine! It also comes up heavily in straight Google search results. YouTube analytics integrate well with Google Analytics, and videos can be hosted in YouTube and posted for free on your website. So what are you waiting for? Build YouTube content! Advertising is also very effective in YouTube.
• 5.
  Purposes & Approaches forSocial Tools Facebook: incentivize customers and others to follow your business page, and keep them engaged. Many companies today post “cutsie” pictures, which have nothing to do with their business, and ask for viewer response and captions. It works! It keeps viewers engaged – far more so than on business content. So a balance is encouraged, but more helpful is to find engaging content relative to your industry for viewers to engage with. The Ga. Meeting Planners Int’l association posts social questions such as “How do you survive business trips and flights”. They achieve high response and relevance. Keep in mind advertising is very effective – probably more generally effective than organic posting! Heavy use by Gen X and Baby Boomers. Posts are text, images and videos.
• 6.
  Purposes & Approaches forSocial Tools Pinterest: Food, Clothing, Hobby & Travel image- sharing. Find your market’s image-sharing content relative to you and engage with them there. Provide images worth sharing to your market, find those others have posted. incentivize curiosity among casual image searchers/sharers and drive them to your content hub or use in link wheels. Optimize profile and image descriptions. In SEO, the rising tide floats all boats – the broader one’s quality digital footprint, overall search results (website and other) grow.
• 7.
  Purposes & Approaches forSocial Tools Instagram: Food, Clothing, Hobby & Travel image- (& video) sharing. This channel is about original content as opposed to re-shared posts. Find your market’s image-sharing content relative to you and provide unique images worth sharing to your market. incentivize curiosity among casual users and drive them to your content with hashtags. Optimize profile and image descriptions. Good options for eCommerce advertising and sales. Mimics Snapchat options with “stories.” Heavy use by influencers, and Millenials and Gen Z.
• 8.
  Purposes & Approaches forSocial Tools Snapchat: Image and short video posting (“snaps”), including filters, stickers and effects. It also has features such as personal “Stories,” and Discover for brands. Includes options for images to disappear a day after posting. Heavy use by Gen Z. TikTok: A Chinese social channel similar to Snapchat, but more (short, music) video focused. Heavy use by Gen Z. All social media channels come under fire for reasons of privacy, but TikTok more than most.