Topic 4 ugc

Topic 4 ugc

• 1.
  User-Generated Content
• 2.
  UGC  What isUGC?  UGC is content that is generated by individual users or peers that has the potential to create engagement and/or drive conversation  The primary types of UGC include social platforms, photos, video, reviews/forums, blogs, and podcast content  Everyone is a good storyteller  Next iteration of word-of-mouth  Maturation of social media and mobile
• 3.
  Key Benefits  HeightenedConsumerTrust  Stronger Brand Engagement  More earned media  New Opportunities  Cost-efficient Content Pipeline
• 4.
  Examples of UGC
• 5.
  Examples of UGC
• 6.
  Examples of UGC
• 8.
  A Day inthe Life
• 9.
  PeopleTrust UGC More ThanThey Do OtherMedia
• 10.
  UGC Outperforms Paid Media Across Major BrandMetrics