Computer Usage & Brand Study

The study presents an overview of computer usage and preferences among urban Indians, indicating there are 64.4 million unique computer users with a predominance of assembled desktops over branded ones. It highlights significant usage behaviors, such as 87% of home users utilizing their computers daily and a strong inclination towards future upgrades, particularly for laptops. The report also encompasses brand perceptions and preferences in various hardware and software categories, along with demographic insights into the user base.